This is my visual resume used to accompany my strategic plan to find a PR position in Toronto. The plan consisted of me dropping off plants to various presidents of companies I wanted to work for. When received there was a card in the plant with a link to this visual resume. If you would like more info please visit my Tumblr: plantdrop.tumblr.com or Twitter: @kjstrickland

1. So you received your
plant! Thought I’d
send it along
because…

2. I want to grow with your company!
Me now…
Us together…

3. My name is:
Kelsey
Strickland

4. I’m
from
Toronto

5. I have a Bachelor of
Arts Degree from
here…
Major: Psychology
Minor: Journalism

6. After completing my
undergrad I moved back
to Toronto in search of
a career

7. And started working as an event planner…
Infonex Inc – Small Event Planning Firm 2007-2009
Skills
•Communications
•Organization
•Relationship Building
•Event logistics
•Creating and writing marketing
material and newsletters
It’s here I realized my passion for PR &
Communications.

8. So I completed a Graduate PR Certificate
and 3 internships at
2009 2010
2009/2010

9. From here I quickly landed an event planning
contract at Estee Lauder Companies working on
the Clinique Brand
Estee Lauder Companies – Clinique 2010-2011
Skills
•Communications
•Event logistics
•Relationship building
•Vendor negotiations
•Budget management

10. While all this was happening…I continued
volunteering to give back to my community
and expand my experience
Communications Coordinator Talent Coordinator Social Media Coordinator
2011/2012 2011 2010
Communication & Sponsorship Radio Show Host Event Coordinator Customer Service
2009/2010 2009-2011 2009 2008

11. And…
I also launched my freelance PR career planning
communication strategies for the entertainment
industry while working part-time as an Assistant
to 3 time Juno Nominee Emilie-Claire Barlow
Emilie-Claire Barlow
Registered freelance
company
Juno

12. My main areas of expertise include:
Public Relations
Social Media
Event Planning
Administration
Project Management
Budgets
Research

13. Some of my major achievements…
Developed and
Completely
Planned executed
revamped entire
communication communication
social media
strategy for local plan for Hot Docs
presence for
band The Darcys film The Pirate
indie record
that led to them Tapes that led to it
label
being signed to being picked up by
theArts & Crafts HBO
record label
Developed and Have successfully
maintained social planned hundreds
media strategy of events from
for local charity. small conferences
Wrote online to large scale
content using parties
videos, pictures
and contests to
result in increased
following

14. I look forward to connecting with you:
Gmail: stricklandkelsey@gmail.com
LinkedIn: www.linkedin.com/kjstrickland
Twitter: www.twitter.com/kjstrickland(#plantdrop)
Facebook: www.facebook.com/kstrickl
Tumblr: www.plantdrop.tumblr.com
Google+: http://bit.ly/x4Xovi