Google Analytics 발표 자료 참고: 구글 애널리틱스: 웹 로그 분석의 시작과 끝 (개정판) Analytics Academy (https://analyticsacademy.withgoogle.com/) Google Analytics - Google Developers (https://developers.google.com/analytics/)

1. GoogleAnalytics
AdvancedWebMetricswithGoogleAnalytics
by Daniel Ku (http://kjunine.net)

2. Ifyoucannotmeasureit,
youcannotimproveit.
— Lord Kelvin

3. GettingStartedwithAnalytics
1. Sign up for an account.
2. Set up account properties.
3. Set up your tracking code.

8. Howitworks
· Collection
· Processing
· Configuration
· Reporting

10. Configuration

12. AccountStructure
· Accounts
· Properties
· Views

13. Whymultipleviews?
Segmentation

14. Howsegment?
Filter

15. Filters

17. MostCommonlyUsedFilters
· Include only your website's traffic
· Exclude certain known visitors
· Segment by geographical location
· Segment by visitor campaign, medium, or
referrer source
· Segment by content

18. BestPractice
KeepaViewwithoutFilters

19. FilterDemo

20. Goals

21. TypesofGoal
· Destination
· Duration
· Pages/Screens per session
· Event

22. Conversion=GoalConversion

23. Funnel

25. GoalDemo

26. UserID
auniquestring
representingauser
associates data from different devices and multiple sessions

27. Collection

28. DataModel
· User (Visitor)
· Session (Visit)
· Interaction (Hit)

29. Interaction
· Pageview
· Event
· Transaction
· Social Interaction
· User Timing
· Exception

30. Event
· Category
· Action
· Label (optional)
· Value (optional, integer)

31. VirtualPageview
VirtualPageviewvs.Event?

32. LimitsandQuotas
PropertySpecific
· 10 million hits per month per property

33. LimitsandQuotas
UniversalAnalyticsEnabled
· 200,000 hits per user per day
· 500 hits per session
(except item and transaction hit types)
This applies to analytics.js, Android/iOS SDK and the Measurement
Protocol.

34. CookieUsage
By default,
· cookie name: _ga
· domain: top level
· expiration: 2 years

35. UseAPIsandSDKs,
Later...

36. Reporting

38. DimensionandMetric

40. TableFilterandView
Options

46. ReportingDemo

47. Audience>Overview
Audience>Geo>Location
Audience>UsersFlow

48. Acquisition>Overview
Acquisition>Channels
Acquisition>AllTraffic

49. Behavior>Overview
Behavior>SiteContent>AllPages
Behavior>SiteSpeed>Overview
Behavior>Events>Overview

50. Conversions>Goals>Overview
Conversions>Goals>FunnelVisualization
Conversions>Goals>GoalFlow

51. ReportingDemoEnd

52. ContentDrilldown

53. Behavior>SiteContent>ContentDrilldown

54. ContentDrilldownDemo

55. ContentExperiments

56. A/B/NTesting
notA/BTesting
notMultivariableTest
formerly Google Website Optimiser

57. Behavior>Experiments

58. ContentExperiments
Demo

59. Development

60. APIsandSDKs

62. Collection
· analytics.js
· Android SDK
· iOS SDK
· Measurement Protocol
· ...

63. Configuration
· Management API

64. Reporting
· Core Reporting API
· MCF API
· Metadata API
· Real Time Reporting API

65. Developmentwithanalytics.js

66. <!-- Google Analytics -->
<script>
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-XXXX-Y', 'auto');
ga('send', 'pageview');
</script>
<!-- End Google Analytics -->

67. PageviewTracking
ga('send', 'pageview');

68. VirtualPageview
ga('send', 'pageview', '/path/to/virtual/page');
ga('send', {
'hitType': 'pageview',
'page': '/path/to/virtual/page',
'title': 'Title of Virtual Page'
})

69. EventTracking
ga('send', 'event', 'button', 'click', 'nav buttons', 4);
ga('send', {
'hitType': 'event', // Required.
'eventCategory': 'button', // Required.
'eventAction': 'click', // Required.
'eventLabel': 'nav buttons',
'eventValue': 4
});

70. UserID
ga('create', 'UA-XXXX-Y', { 'userId': 'USER_ID' });
ga('set', '&uid', 'USER_ID');

71. GoogleAnalytics
LibrariesforMEANStack

72. Angulartics
WebanalyticsforAngularJSapplications
· http://luisfarzati.github.io/angulartics/
angular.module('myApp', ['angulartics', 'angulartics.google.analytics'])
· supports Google Analytics, Kissmetrics,
Mixpanel, Chartbeat and Segment.io

73. universal-analytics
AnodemoduleforGoogle'sUniversalAnalyticstracking
· https://github.com/peaksandpies/universal-
analytics
var ua = require('universal-analytics');
var visitor = ua('UA-XXXX-XX', 'USER_ID');
visitor.pageview("/").send();

74. References
http://www.acornpub.co.kr/book/google-
analytics2
https://analyticsacademy.withgoogle.com/
https://support.google.com/analytics/
https://developers.google.com/analytics/
http://luisfarzati.github.io/angulartics/
https://github.com/peaksandpies/universal-
analytics

75. Thankyou!