Online Marketing Campaign - Aveda

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Interactive online marketing campaign for local Aveda Institutes. Selected to present, as top of the class campaign in New Media Drivers License, MSU Summer 2011.

Educación Empresariales Tecnología

Interactive Online Marketing Plan Presented By:

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],1,358 likes, 42 check-ins 4,336 likes, 305 check-ins 831 followers, 356 following, 189 updates, 33 klout 151 followers, 0following, 70 updates, 0 klout 882 channel views, 3,794 upload views, 10 subscribers, joined 2009 Joined 2010

Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

AdWords 3 Separate Campaigns: *Bold indicates competitors show up when keyword is searched Each keyword with custom ad copy Salon Guests Product Sales Student Enrollment Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Landing Page www.douglasj.com/guestservices.shtml www.douglasj.com/store.shtml www.avedainstitutesdouglasj.com/pros/index.shtml

Cross Platform Goal : Increase awareness on all three social media platforms and get interaction from key audience.

Measuring Success Adwords – Google Analytics, measure conversions of website traffic Facebook – Increased likes, check-ins and interaction Twitter – Increase followers, updates and klout score YouTube – Increase in subscribers, viewers

Timeline Widgets – immediately AdWords Campaign – 1 year test with close monitoring and tweaking to reach optimal success. Reevaluate after 1 year and continue for another. Cross Platform – 1 month posting, 2 week voting.

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