What is the best way to design instruction for today’s technology tools, for stand-up instruction, and for eLearning? Many designers struggle to answer that question because you must match the right learning content with the right instructional strategy and design instruction in a way that ensures it will “stick” with the learner. Often, this matching can be the difference between success and failure of a learning program. In this interactive session you will learn simple techniques instructional designers use to create compelling and meaningful instruction based on applying proper instructional strategies and techniques to specific types of content. You will explore examples demonstrating how to match content with the right learning strategy that range from creating stories to developing analogies to properly chunking factual content. You will discover how to leverage the correct matching of content to your instructional strategy to create effective, engaging learning opportunities.

1. Follow on Twitter:@kkapp for updates, slides & additional ideas.
By Karl M. Kapp
Bloomsburg University
Author of Gamification of Learning &Instruction
Download Slides & Notes at: www.karlkapp.com/kapp-notes
October 29, 2014
Matching the Right Content to the Right Instructional Strategy

2. For:
Notes/Slides
Additional Ideas
www.karlkapp.com
www.karlkapp.com/kapp-notes

3. Check out Karl’s Books on Gamification http://tinyurl.com/KappbookG1 http://tinyurl.com/KappbookG2

4. Bring Karl to speak to your organization for a workshop or keynote.
Contact him at karlkapp@gmail.com
Or on his web site at:
http://karlkapp.com/contact/

5. Design Takeaway Challenge

6. Karl M. Kapp and DevLearn 2014 Present:

8. It wasn’t a good day for Larry the Learner….

9. Apparently, he just died of boredom.

10. Content and Strategy Catastrophe
Learning Eagle
See Section F for Coupons October 30, 2014
Investigation Opened
By Harry James
Las Vegas, NV– It started out as
just another normal day. Larry
the Learner had just sat at his
desk to embark on a learning
journey. A journey that turned
horrific within only a few
moments.
The result is unnecessary
incident that could and should
have been avoided by having
the right instructional strategy
coupled with the right content.
And the Press was having field day….

11. It wasn’t a good day for me either…I had to find out how this happened.

12. And it’s not a good day for you...
You’ve got to help me solve this case.

13. Stakes are high……

14. Type of
Content
Appropriate
Strategy
Definition
First, get a pen and paper and draw something like this.
You do have a pen and paper? Right?
Tell-Tale
Verbs

15. Text KarlKapp to 37607
Next, take out your text machines.
K-a-r-l-K-a-p-p

16. Next you need to choose your disguise…

17. Now let’s search Larry’s office for clues…

18. Today: Learn how to create a winning proposal.

19. Let’s take a look at what’s on Larry’s computer….

20. Ok so for what type of knowledge is a matching game most appropriate?
Today:
Learn how to create
a winning proposal.
RFP
Terms
Winning
Phrases
Capture
Strategy
RFP
Sections
Writing Facts
Bad
Example

21. Ok so for what type of knowledge is a matching game most appropriate?
Today:
Learn how to create
a winning proposal.
RFP
Terms
Winning
Phrases
Capture
Strategy
RFP
Sections
Writing Facts
Bad
Example
It looks like Larry was playing some type of Jeopardy-Game when the incident occurred.
So…for what type of content is a Jeopardy- type game the most appropriate strategy?

22. Hmm, I think we need to learn more about instructional strategies, I know just who to ask.
We need to visit one of the toughest L&D folks I know. The Learning Lady.

23. Let’s get going to her favorite hangout.

24. On her lunch hour she hangs at a place called “The Dinner”

25. Yeah, she was a former school teacher. As wicked with the red pen as they come.
Oh, no I don’t.
It’s not “The Dinner.” It’s “The Diner.”

26. So tell me about instructional strategys.
…strategys No!
…strategies Yes!

27. First, let me tell you about the most basic type of content known to humankind.

28. “Declarative.” It’s Factual information that can only be learned through memorization.

29. Type of
Content
Appropriate Strategy
Definition
Tell-Tale
Verbs
Let’s take some notes on that.

30. Type of
Content
Appropriate
Strategy
Definition
Tell-Tale
Verbs

31. Ok, question for you and your detectives.

32. Got, it. So what strategies would be good for teaching facts?

33. She started to rattle off the information.
Mnemonics
As an example, Roy G. Biv
HOMES
PASS
ADDIE

34. Elaboration
Storytelling
Learners remember facts better in stories than in bulleted lists.

35. Association
Diagrams
Tables
Matching Activities…like a Jeopardy-type game.

36. Ah, good but how do I know if the clue is pointing toward “Declarative Content”?

37. Look for the following verbs in the learning objectives.

38. Identify
Recognize
Recall
Good, let’s recap what we know so far detectives.

39. Type of
Knowledge
Appropriate
Strategy
Definition
Tell-Tale Verbs
Declarative
Information that can only be learned through memorization

40. I can’t give you any more information. I have to go. To learn more, you must talk to…
Our conversation was over. She had to go.
“The King Pin.”

41. It was a short trip to The King Pin’s Office.

42. He appeared to be expecting me….
I was expecting you.
I got a text you were coming.

43. Hello King Pin.
Call me Bob.
Hi, ya Bob.

44. I need to know about instructional strategies.
I only know about Conceptual Content.
Start talk’n Bob.
Actually, I think I’d like you to call me King Pin.

45. Conceptual Content is the grouping of ideas or objects having common attributes.

46. Let me ask you a question detectives...

47. There are two types of concepts—Concrete Concepts and Abstract Concepts.

48. I’m listening.
Concrete concepts are things you can touch, like a table or a chair.
Abstract concepts are things you can’t touch like customer service or compliance.

49. How does one teach concepts?

50. Examples and non-examples of the concept.
Take the concept of a chair…what are the attributes of a chair?

52. What else you got?

53. Metaphors
The ADDIE Model is a road map.
Creating engaging instruction is like writing a mystery novel.
Being in compliance is as easy as following a recipe.
A metaphor transfers the sense or associations of one word or idea to another.

54. Anything else you want to tell me?

55. Two words.

56. Instructional
Strategies
Declarative
Content
-Mnemonics
-Elaboration
-Association
-Identify
-Recognize
-Recall
Problem Solving
-Review Examples -Question Protocol -Learning Documentary
-Construct
-Create
-Design
Conceptual
-Metaphors
-Examples, Non
-Concept Map
Verbs
-Classify
-Discriminate
-Compare
Procedural
-Conceptual Understanding
-Big Picture
–Why
-Verify
-Perform
-Follow
Concept Map.

57. Alright, detectives did you get those verbs?
The one’s in red!!

58. Instructional
Strategies
Declarative
Content
-Mnemonics
-Elaboration
-Association
-Identify
-Recognize
-Recall
Problem Solving
-Review Examples -Question Protocol -Learning Documentary
-Construct
-Create
-Design
Conceptual
-Metaphors
-Examples, Non
-Concept Map
Verbs
-Classify
-Discriminate
-Compare
Procedural
-Conceptual Understanding
-Big Picture
–Why
-Verify
-Perform
-Follow

59. Type of Content
Appropriate
Strategy
Definition
Tell-Tale
Verbs
Declarative
Information that can only be learned through memorization
-Mnemonics
-Elaboration
-Association
-Identify
-Recognize
-Recall
Conceptual
Grouping of ideas, objects having common attributes. 2 abstract & concrete

60. Twittermission
Get the Notes/Slides
& Additional Ideas
www.karlkapp.com/kapp-notes

61. Now we need to find Ivan…the Informant...

62. I knew one of his old hangouts...

63. He was about as friendly as a ghost on Halloween with no one to haunt.
Hello, again clueless…

64. Look I am going to ask you a question about Procedural Content.
He was about as friendly as a ghost on Halloween with no one to haunt.

65. Step 1
Step 2
Step 3
Procedural Content is step-by-step instructions for performing a task.

66. He grabbed his typewriter and made some notes to explain about Procedural Content.

67. Strategy One: Part-to-Whole
De-construct the procedure, teach the individual parts and then have the learners put it back together again.

69. Strategy Three: Why?
Teach the “Why” behind a process or a procedure to provide the context for troubleshooting and for understanding the steps.

70. Procedures are a bunch of “strung-together” concepts.
If the learner is having problems with the procedure, it might be they don’t understand the underlying concepts.

71. Riddle me this…which verbs do you think are indicators of Procedural Content?

72. How is your chart looking detectives? We must be getting close.

73. Type of
Content
Appropriate
Strategy
Definition
Tell-Tale
Verbs
Conceptual
Grouping of ideas, objects having common attributes.
Abstract & Concrete
-Metaphors -Examples, Non -Concept Map
-Classify
-Discriminate
-Compare
Declarative
Information that can only be learned through memorization
-Mnemonics
-Elaboration
-Association
-Identify
-Recognize
-Recall
Procedural
Step-by-step instructions for performing a task.

74. Before you and your loser friends …go, here is a pack of matches.
You might want to start a fire.
Or, it might be a clue.

75. Before you and your loser friends …go, here is a pack of matches.
You might want to start a fire.
Or, it might be a clue.

76. I arrived at the place on the matchbook, as shady as a pine grove at Midnight…

77. Suddenly “Boss Lady” pulled up in her fancy car.

78. She threw me a folder…

80. Then she zoomed off into the cityscape…

81. Let’s see what’s inside.

82. We need more information from Boss Lady…let’s go.

83. This was it, she was going to tell me about the final content level and instructional strategies.
Have a seat.

84. There is no chair.

85. Ok, look…here are three ways to teach problem solving….

86. Experts are different from novice learners because an expert can apply knowledge learned from multiple experiences and adapt it to a new experience.

87. So give learners:
- Multiple, Realistic Scenarios (case studies)
- Problem-based Learning Experiences
- Third-Person“Thinkers”

88. Ok so for what type of knowledge is a matching game most appropriate?
She turned on her computer to show me an example…

90. Also experts solve problems by asking themselves different questions than novices.
Provide a list of prompts or questions to help trigger thoughts and question sets.
There is a list of questions in the folder I gave you. Did you even look?
Ugh.

92. Create a learning documentary of how to do a job, how decisions are made, how dots are connected.
Then she turned on the oldest TV I’d ever seen…to some Reality TV show…What was this? Appointment Television?
Show learners how experts think through problems and solve them. It’s a “think aloud.”

93. Great stuff, how about the verbs for problem solving.
Again…in the folder…again ugh.

94. Let’s see if we know some of the verbs before we check the folder.

96. Type of Content
Appropriate
Strategy
Definition
Tell-Tale
Verbs
Problem Solving
Previously un- encountered situation
Requires application of previously learned
content.
-Multiple Examples
-Question Protocol
-Learning Documentary
-Construct
-Create
-Design
Conceptual
Grouping of ideas, objects having common attributes.
-Metaphors
-Examples, Non
-Concept Map
-Classify
-Discriminate
-Compare
Declarative
Information that can only be learned through memorization
-Mnemonics
-Elaboration
-Association
-Identify
-Recognize
-Recall
Procedural
Step-by-step instructions for performing a task.
-Part-to-Whole
-Kobayashi Maru
–Why?
-Verify
-Perform
-Follow
Least Valuable
Most
Valuable

97. Alright, detectives let’s close the case.
Now try those two clues again.

98. Today: Learn how to create a winning proposal.
Here was the original clue….

99. Ok so for what type of knowledge is a matching game most appropriate?
Today:
Learn how to create
a winning proposal.
RFP Terms
Winning
Phrases
Capture
Strategy
RFP
Sections
Writing Facts
Bad
Example
Larry was playing some type of Jeopardy-Game –-a matching game. It was the wrong strategy.
Here was the other clue….

100. This case is closed, I’m ready to hit Vegas..

101. Text LEAVE to 37607

102. It was starting to look like the case wouldn’t end so easily….
Wait. This case is not going to end so easily.
Did you see this afternoon’s paper?

104. I guess we should have checked for a pulse.
Find out what instructional strategy woke Larry. Rumor has it…it is not one that you uncovered today.

105. I’ll conduct an investigation alright.

106. But now…I’m out of time. We’ll solve that case in a future presentation.

107. Have a good afternoon DevLearn. See ya on the strip.

108. The End

109. Credits: Detective Artwork Courtesy of Vanessa Bailey Typewriter is Clip Art Audience Response by Poll Everywhere

110. Questions?

111. Now for the Takeaway Challenge

112. Now for the Takeaway Challenge
1) Story/Characters2) Polling/Audience Input3) Winners/Teams4) Mystery/Curiosity5) Blend story/instruction6) Suprise7) Humor8) Tangible Takeaway(notes)

113. Oh, which team won?

114. Thank you and
Remember For:
Notes/Slides
Additional Ideas
www.karlkapp.com
www.karlkapp.com/kapp-notes

115. BLOOPERS & Outtakes

116. Next you need to choose your disguise…
That is NO FAIR, I want the blue hat.
No, I want the blue hat.
I want the blue hat.

117. Next you need to choose your disguise…
Well, it’s my turn!
Bug Off!

118. And the Press was having field day….
CUT! GEEZ! WHAT ARE YOU
DOING. Throw the papers
ON the screen!

119. Can you get a close up?

120. Ha, very funny!

121. Yeah, she was a former school teacher. As wicked with the red pen as they come.
Hey, enough with the red pen already!

122. Can you get a close up?

123. NOT FUNNY!

124. No, seriously. I really don’t like you.

125. Again, he always uses that!

126. Hey, I did 14,987 steps today, all this running around is paying off.

127. ”Who are three people who have never been in my kitchen”…We should so use that.

128. Can we take a break, my neck is killing me.

129. What are you still doing here?
The presentation is over, get out of here.
Go to the Book Store Already!

130. Check out Karl’s Books
on Gamification
http://tinyurl.com/KappbookG1
http://tinyurl.com/KappbookG2

131. Bring Karl to speak to your organization for a workshop or keynote.
Contact him at karlkapp@gmail.com Or on his web site at: http://karlkapp.com/contact/