SlideShare una empresa de Scribd logo

How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy

•Descargar como PPT, PDF•
•
Texas Wesleyan University
Texas Wesleyan University

College student media miss an opportunity to grab more readers and more attention when they don\'t have IMC plans. This presentation helps build a basic plan to increase circulation and readership.

1 de 24
How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy Presented by Dr. Kay L. Colley Assistant Professor and Student Media Director Texas Wesleyan University
What do you currently do to market your student publications? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do you determine which of these or other choices will work for you? The Big Question:
How to create “The plan” ,[object Object],[object Object],[object Object],[object Object]
What is ROPE? R esearch O bjectives P rogramming Evaluation
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Why do research? ,[object Object],[object Object],[object Object],[object Object]
Analyzing the Research ,[object Object],[object Object]
Objectives ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Programming ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Programming--Done ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Evaluation ,[object Object],[object Object],[object Object]
What can you take home with you? ,[object Object],[object Object]
Feel free to contact me at: Dr. Kay L. Colley [email_address] 817-531-6525 Twitter: @kaycolley Blog: http://kaycolley.blogspot.com Website: www.kaycolley.com Student Media Director for

Recomendados

Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agencyAamir Abbasi
 
Advertising through newspaper
Advertising through newspaperAdvertising through newspaper
Advertising through newspaperVir Choksi
 
Overview of Public Relations Agency
Overview of Public Relations AgencyOverview of Public Relations Agency
Overview of Public Relations AgencyMoses Gomes
 
MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...
MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...
MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...Mohammad Abu Nasim
 
Managing public relation in public and private sector
Managing public relation in public and private sectorManaging public relation in public and private sector
Managing public relation in public and private sectorService_supportAssignment
 
Race model in Public Relation
Race model in Public RelationRace model in Public Relation
Race model in Public RelationAamir Ayub
 
PR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignPR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignAnuj Usare
 
Step-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaStep-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
 

Recomendados

Functions of a pr agency
Functions of a pr agencyFunctions of a pr agency
Functions of a pr agencyAamir Abbasi
 
Advertising through newspaper
Advertising through newspaperAdvertising through newspaper
Advertising through newspaperVir Choksi
 
Overview of Public Relations Agency
Overview of Public Relations AgencyOverview of Public Relations Agency
Overview of Public Relations AgencyMoses Gomes
 
MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...
MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...
MARKETING STRATEGY OF NEWSPAPER INDUSTRY (A Study on Daily Prothom Alo) ...Mohammad Abu Nasim
 
Managing public relation in public and private sector
Managing public relation in public and private sectorManaging public relation in public and private sector
Managing public relation in public and private sectorService_supportAssignment
 
Race model in Public Relation
Race model in Public RelationRace model in Public Relation
Race model in Public RelationAamir Ayub
 
PR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignPR planning and Executing the Public relations campaign
PR planning and Executing the Public relations campaignAnuj Usare
 
Step-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaStep-by-Step Guides to Strategic Media Relations by Hoem Seiha
Step-by-Step Guides to Strategic Media Relations by Hoem SeihaHoem Seiha
 
Newspaper as an advertising media
Newspaper as an advertising mediaNewspaper as an advertising media
Newspaper as an advertising mediaSMART LEARNING -SEE YOUR WORLD IN DIFFRENT WAY
 
The wall street journal
The wall street journalThe wall street journal
The wall street journalAmal Jith
 
What is newspaper organizations
What is newspaper organizationsWhat is newspaper organizations
What is newspaper organizationssaurav kishor
 
Social media for advertisement
Social media for advertisementSocial media for advertisement
Social media for advertisementKandarp Prajapati
 
Print Media - News agency fin
Print Media - News agency finPrint Media - News agency fin
Print Media - News agency finArzoo Sahni
 
Advertising agencies in pakistan
Advertising agencies in pakistanAdvertising agencies in pakistan
Advertising agencies in pakistanNEO NEWS NETWORK
 
Newspapers and magazines
Newspapers and magazinesNewspapers and magazines
Newspapers and magazinesRohit Kumar
 
Evaluation of print media and newspaper
Evaluation of print media and newspaperEvaluation of print media and newspaper
Evaluation of print media and newspaperk venkatesha venkat
 
Print media
Print mediaPrint media
Print mediaKrittika Nandrajog
 
Online journalism
Online journalismOnline journalism
Online journalismLaiba Yaseen
 
GOVERNMENT AND PRIVATE ORGANIZATIONS OF PR
GOVERNMENT AND PRIVATE ORGANIZATIONS OF PRGOVERNMENT AND PRIVATE ORGANIZATIONS OF PR
GOVERNMENT AND PRIVATE ORGANIZATIONS OF PRLaiba Sheikh
 
The Indian Print Industry
The Indian Print IndustryThe Indian Print Industry
The Indian Print IndustryKevin Thomas
 
Public relations publics
Public relations publicsPublic relations publics
Public relations publicsGomala Sukumaran
 
Effects of new media on our society
Effects of new media on our societyEffects of new media on our society
Effects of new media on our societyArooj Ashiq
 
Advertising print media
Advertising print mediaAdvertising print media
Advertising print mediaUniversity of Gujrat
 
Organizational Structure of a News Paper
Organizational Structure of a News PaperOrganizational Structure of a News Paper
Organizational Structure of a News PaperAditya Shukla
 
Questionnaire for Consumer preference for newspapers
Questionnaire for Consumer preference for newspapersQuestionnaire for Consumer preference for newspapers
Questionnaire for Consumer preference for newspapersRia Gupta
 
Journalists and public relations practitioners relationship
Journalists and public relations practitioners relationshipJournalists and public relations practitioners relationship
Journalists and public relations practitioners relationshipEdyta Kosnik
 
News Paper Production
News Paper ProductionNews Paper Production
News Paper ProductionKrish SJ
 
The Hindu: newspaper
The Hindu: newspaper The Hindu: newspaper
The Hindu: newspaper ssomya
 
Conversation Marketing for Newspapers
Conversation Marketing for NewspapersConversation Marketing for Newspapers
Conversation Marketing for NewspapersPaul Gillin
 
How Magazines Can Survive the Digital Age
How Magazines Can Survive the Digital AgeHow Magazines Can Survive the Digital Age
How Magazines Can Survive the Digital AgeJason Dojc
 

Más contenido relacionado

La actualidad más candente

The wall street journal
The wall street journalThe wall street journal
The wall street journalAmal Jith
 
What is newspaper organizations
What is newspaper organizationsWhat is newspaper organizations
What is newspaper organizationssaurav kishor
 
Social media for advertisement
Social media for advertisementSocial media for advertisement
Social media for advertisementKandarp Prajapati
 
Print Media - News agency fin
Print Media - News agency finPrint Media - News agency fin
Print Media - News agency finArzoo Sahni
 
Advertising agencies in pakistan
Advertising agencies in pakistanAdvertising agencies in pakistan
Advertising agencies in pakistanNEO NEWS NETWORK
 
Newspapers and magazines
Newspapers and magazinesNewspapers and magazines
Newspapers and magazinesRohit Kumar
 
Evaluation of print media and newspaper
Evaluation of print media and newspaperEvaluation of print media and newspaper
Evaluation of print media and newspaperk venkatesha venkat
 
GOVERNMENT AND PRIVATE ORGANIZATIONS OF PR
GOVERNMENT AND PRIVATE ORGANIZATIONS OF PRGOVERNMENT AND PRIVATE ORGANIZATIONS OF PR
GOVERNMENT AND PRIVATE ORGANIZATIONS OF PRLaiba Sheikh
 
The Indian Print Industry
The Indian Print IndustryThe Indian Print Industry
The Indian Print IndustryKevin Thomas
 
Effects of new media on our society
Effects of new media on our societyEffects of new media on our society
Effects of new media on our societyArooj Ashiq
 
Organizational Structure of a News Paper
Organizational Structure of a News PaperOrganizational Structure of a News Paper
Organizational Structure of a News PaperAditya Shukla
 
Questionnaire for Consumer preference for newspapers
Questionnaire for Consumer preference for newspapersQuestionnaire for Consumer preference for newspapers
Questionnaire for Consumer preference for newspapersRia Gupta
 
Journalists and public relations practitioners relationship
Journalists and public relations practitioners relationshipJournalists and public relations practitioners relationship
Journalists and public relations practitioners relationshipEdyta Kosnik
 
News Paper Production
News Paper ProductionNews Paper Production
News Paper ProductionKrish SJ
 
The Hindu: newspaper
The Hindu: newspaper The Hindu: newspaper
The Hindu: newspaper ssomya
 

La actualidad más candente (20)

Newspaper as an advertising media
Newspaper as an advertising mediaNewspaper as an advertising media
Newspaper as an advertising media
 
The wall street journal
The wall street journalThe wall street journal
The wall street journal
 
What is newspaper organizations
What is newspaper organizationsWhat is newspaper organizations
What is newspaper organizations
 
Social media for advertisement
Social media for advertisementSocial media for advertisement
Social media for advertisement
 
Print Media - News agency fin
Print Media - News agency finPrint Media - News agency fin
Print Media - News agency fin
 
Advertising agencies in pakistan
Advertising agencies in pakistanAdvertising agencies in pakistan
Advertising agencies in pakistan
 
Newspapers and magazines
Newspapers and magazinesNewspapers and magazines
Newspapers and magazines
 
Evaluation of print media and newspaper
Evaluation of print media and newspaperEvaluation of print media and newspaper
Evaluation of print media and newspaper
 
Print media
Print mediaPrint media
Print media
 
Online journalism
Online journalismOnline journalism
Online journalism
 
GOVERNMENT AND PRIVATE ORGANIZATIONS OF PR
GOVERNMENT AND PRIVATE ORGANIZATIONS OF PRGOVERNMENT AND PRIVATE ORGANIZATIONS OF PR
GOVERNMENT AND PRIVATE ORGANIZATIONS OF PR
 
The Indian Print Industry
The Indian Print IndustryThe Indian Print Industry
The Indian Print Industry
 
Public relations publics
Public relations publicsPublic relations publics
Public relations publics
 
Effects of new media on our society
Effects of new media on our societyEffects of new media on our society
Effects of new media on our society
 
Advertising print media
Advertising print mediaAdvertising print media
Advertising print media
 
Organizational Structure of a News Paper
Organizational Structure of a News PaperOrganizational Structure of a News Paper
Organizational Structure of a News Paper
 
Questionnaire for Consumer preference for newspapers
Questionnaire for Consumer preference for newspapersQuestionnaire for Consumer preference for newspapers
Questionnaire for Consumer preference for newspapers
 
Journalists and public relations practitioners relationship
Journalists and public relations practitioners relationshipJournalists and public relations practitioners relationship
Journalists and public relations practitioners relationship
 
News Paper Production
News Paper ProductionNews Paper Production
News Paper Production
 
The Hindu: newspaper
The Hindu: newspaper The Hindu: newspaper
The Hindu: newspaper
 

Destacado

Conversation Marketing for Newspapers
Conversation Marketing for NewspapersConversation Marketing for Newspapers
Conversation Marketing for NewspapersPaul Gillin
 
How Magazines Can Survive the Digital Age
How Magazines Can Survive the Digital AgeHow Magazines Can Survive the Digital Age
How Magazines Can Survive the Digital AgeJason Dojc
 
Social Media Marketing for Newspapers & Magazines
Social Media Marketing for Newspapers & MagazinesSocial Media Marketing for Newspapers & Magazines
Social Media Marketing for Newspapers & MagazinesBrent Csutoras
 
Medi a researching newspaper advertisements
Medi a researching newspaper advertisementsMedi a researching newspaper advertisements
Medi a researching newspaper advertisementsSheaCNCS
 
Freely Circulated Newspaper Marketing Plan + Case Study
Freely Circulated Newspaper Marketing Plan + Case StudyFreely Circulated Newspaper Marketing Plan + Case Study
Freely Circulated Newspaper Marketing Plan + Case StudyJun V Lao
 
Fundamental of computer
Fundamental of computerFundamental of computer
Fundamental of computerOnline
 
Advertisement in newspaper
Advertisement in newspaperAdvertisement in newspaper
Advertisement in newspaperMonika Paliwal
 
Social media and content marketing for newspapers
Social media and content marketing for newspapersSocial media and content marketing for newspapers
Social media and content marketing for newspapersyourspeakeasy
 
Kim Sheehan - Word of Mouth and Community Building for Alternative Newspapers
Kim Sheehan - Word of Mouth and Community Building for Alternative NewspapersKim Sheehan - Word of Mouth and Community Building for Alternative Newspapers
Kim Sheehan - Word of Mouth and Community Building for Alternative NewspapersLaurafries
 
Marketing Portfolio for Ad Portal Marketing
Marketing Portfolio for Ad Portal MarketingMarketing Portfolio for Ad Portal Marketing
Marketing Portfolio for Ad Portal MarketingRobert Langius
 
Real Estate- A Proven Revenue Model For The Press (Newspaper Industry)
Real Estate- A Proven Revenue Model For The Press (Newspaper Industry)Real Estate- A Proven Revenue Model For The Press (Newspaper Industry)
Real Estate- A Proven Revenue Model For The Press (Newspaper Industry)Zeekin Real Estate Software
 
The ROI of Print
The ROI of PrintThe ROI of Print
The ROI of PrintRaconteur
 
Computer fundamental
Computer fundamentalComputer fundamental
Computer fundamentalAnkit Sand
 
Codes and Conventions of newspaper Advertisements
Codes and Conventions of newspaper AdvertisementsCodes and Conventions of newspaper Advertisements
Codes and Conventions of newspaper AdvertisementsKarolina019
 
Basic of Computer fundamental
Basic of Computer fundamental Basic of Computer fundamental
Basic of Computer fundamental Sohan Grover
 
DECISION MAKING PROCESS ON PURCHASING A NEWSPAPER
DECISION MAKING PROCESS ON PURCHASING A NEWSPAPER DECISION MAKING PROCESS ON PURCHASING A NEWSPAPER
DECISION MAKING PROCESS ON PURCHASING A NEWSPAPER Gyaneshwar Reddy
 
advertising
advertisingadvertising
advertisingesterb28
 
TYPES OF ADVERTISEMENT MEDIA
TYPES OF ADVERTISEMENT MEDIA TYPES OF ADVERTISEMENT MEDIA
TYPES OF ADVERTISEMENT MEDIA Miranda Paul
 
Newspaper Display Advertisiment
Newspaper Display AdvertisimentNewspaper Display Advertisiment
Newspaper Display AdvertisimentSimply Online
 

Destacado (20)

Conversation Marketing for Newspapers
Conversation Marketing for NewspapersConversation Marketing for Newspapers
Conversation Marketing for Newspapers
 
How Magazines Can Survive the Digital Age
How Magazines Can Survive the Digital AgeHow Magazines Can Survive the Digital Age
How Magazines Can Survive the Digital Age
 
Social Media Marketing for Newspapers & Magazines
Social Media Marketing for Newspapers & MagazinesSocial Media Marketing for Newspapers & Magazines
Social Media Marketing for Newspapers & Magazines
 
Medi a researching newspaper advertisements
Medi a researching newspaper advertisementsMedi a researching newspaper advertisements
Medi a researching newspaper advertisements
 
Freely Circulated Newspaper Marketing Plan + Case Study
Freely Circulated Newspaper Marketing Plan + Case StudyFreely Circulated Newspaper Marketing Plan + Case Study
Freely Circulated Newspaper Marketing Plan + Case Study
 
Fundamental of computer
Fundamental of computerFundamental of computer
Fundamental of computer
 
Advertisement in newspaper
Advertisement in newspaperAdvertisement in newspaper
Advertisement in newspaper
 
Print media
Print mediaPrint media
Print media
 
Social media and content marketing for newspapers
Social media and content marketing for newspapersSocial media and content marketing for newspapers
Social media and content marketing for newspapers
 
Kim Sheehan - Word of Mouth and Community Building for Alternative Newspapers
Kim Sheehan - Word of Mouth and Community Building for Alternative NewspapersKim Sheehan - Word of Mouth and Community Building for Alternative Newspapers
Kim Sheehan - Word of Mouth and Community Building for Alternative Newspapers
 
Marketing Portfolio for Ad Portal Marketing
Marketing Portfolio for Ad Portal MarketingMarketing Portfolio for Ad Portal Marketing
Marketing Portfolio for Ad Portal Marketing
 
Real Estate- A Proven Revenue Model For The Press (Newspaper Industry)
Real Estate- A Proven Revenue Model For The Press (Newspaper Industry)Real Estate- A Proven Revenue Model For The Press (Newspaper Industry)
Real Estate- A Proven Revenue Model For The Press (Newspaper Industry)
 
The ROI of Print
The ROI of PrintThe ROI of Print
The ROI of Print
 
Computer fundamental
Computer fundamentalComputer fundamental
Computer fundamental
 
Codes and Conventions of newspaper Advertisements
Codes and Conventions of newspaper AdvertisementsCodes and Conventions of newspaper Advertisements
Codes and Conventions of newspaper Advertisements
 
Basic of Computer fundamental
Basic of Computer fundamental Basic of Computer fundamental
Basic of Computer fundamental
 
DECISION MAKING PROCESS ON PURCHASING A NEWSPAPER
DECISION MAKING PROCESS ON PURCHASING A NEWSPAPER DECISION MAKING PROCESS ON PURCHASING A NEWSPAPER
DECISION MAKING PROCESS ON PURCHASING A NEWSPAPER
 
advertising
advertisingadvertising
advertising
 
TYPES OF ADVERTISEMENT MEDIA
TYPES OF ADVERTISEMENT MEDIA TYPES OF ADVERTISEMENT MEDIA
TYPES OF ADVERTISEMENT MEDIA
 
Newspaper Display Advertisiment
Newspaper Display AdvertisimentNewspaper Display Advertisiment
Newspaper Display Advertisiment
 

Similar a How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy

How to Promote and Market Your Student Publication
How to Promote and Market Your Student PublicationHow to Promote and Market Your Student Publication
How to Promote and Market Your Student PublicationTexas Wesleyan University
 
Evaluating Your Communications Efforts
Evaluating Your Communications EffortsEvaluating Your Communications Efforts
Evaluating Your Communications EffortsRobin Mayhall, APR
 
Pillars for Carolina 2014 One Year Marketing Plan
Pillars for Carolina 2014 One Year Marketing PlanPillars for Carolina 2014 One Year Marketing Plan
Pillars for Carolina 2014 One Year Marketing PlanCamden Wiggins
 
Cause Marketing Presentation
Cause Marketing PresentationCause Marketing Presentation
Cause Marketing PresentationBrian Hawkins
 
SGM 35853685 Project DescriptionInclude a detailed descripti.docx
SGM 35853685 Project DescriptionInclude a detailed descripti.docxSGM 35853685 Project DescriptionInclude a detailed descripti.docx
SGM 35853685 Project DescriptionInclude a detailed descripti.docxklinda1
 
Studio Blue Rebranding
Studio Blue RebrandingStudio Blue Rebranding
Studio Blue RebrandingHannah Michael
 
oGIP Tier 3 - Attracting the right people
oGIP Tier 3 - Attracting the right peopleoGIP Tier 3 - Attracting the right people
oGIP Tier 3 - Attracting the right peopleAIESEC
 
Cause Marketing Intro Presentation SU 13
Cause Marketing Intro Presentation SU 13 Cause Marketing Intro Presentation SU 13
Cause Marketing Intro Presentation SU 13 Brian Hawkins
 
Allison Lewis Resume-Relocating to Chicago
Allison Lewis Resume-Relocating to ChicagoAllison Lewis Resume-Relocating to Chicago
Allison Lewis Resume-Relocating to ChicagoAllison Lewis
 
Social Media Content Management: Building a team and working with student con...
Social Media Content Management: Building a team and working with student con...Social Media Content Management: Building a team and working with student con...
Social Media Content Management: Building a team and working with student con...NAFSA Tech MIG
 
Barcelona declaration of measurement principles final with results voting. 20...
Barcelona declaration of measurement principles final with results voting. 20...Barcelona declaration of measurement principles final with results voting. 20...
Barcelona declaration of measurement principles final with results voting. 20...Eric Schwartzman
 
oGIP Tier 1- Attracting the right people
oGIP Tier 1- Attracting the right peopleoGIP Tier 1- Attracting the right people
oGIP Tier 1- Attracting the right peopleAIESEC
 
Measuring the impact of your media relations for case
Measuring the impact of your media relations for caseMeasuring the impact of your media relations for case
Measuring the impact of your media relations for caseranderson49
 
Measurement Peer Group 2
Measurement Peer Group 2Measurement Peer Group 2
Measurement Peer Group 2Beth Kanter
 
Research + Press = New Program Success 2012 GMAC Leadership Conference
Research + Press = New Program Success 2012 GMAC Leadership ConferenceResearch + Press = New Program Success 2012 GMAC Leadership Conference
Research + Press = New Program Success 2012 GMAC Leadership ConferencePercept Research
 
oGIP Tier 2 - Attracting the right people
oGIP Tier 2 - Attracting the right peopleoGIP Tier 2 - Attracting the right people
oGIP Tier 2 - Attracting the right peopleAIESEC
 

Similar a How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy (20)

How to Promote and Market Your Student Publication
How to Promote and Market Your Student PublicationHow to Promote and Market Your Student Publication
How to Promote and Market Your Student Publication
 
Evaluating Your Communications Efforts
Evaluating Your Communications EffortsEvaluating Your Communications Efforts
Evaluating Your Communications Efforts
 
Best Practices in Student Media Marketing
Best Practices in Student Media MarketingBest Practices in Student Media Marketing
Best Practices in Student Media Marketing
 
Pillars for Carolina 2014 One Year Marketing Plan
Pillars for Carolina 2014 One Year Marketing PlanPillars for Carolina 2014 One Year Marketing Plan
Pillars for Carolina 2014 One Year Marketing Plan
 
Cause Marketing Presentation
Cause Marketing PresentationCause Marketing Presentation
Cause Marketing Presentation
 
SGM 35853685 Project DescriptionInclude a detailed descripti.docx
SGM 35853685 Project DescriptionInclude a detailed descripti.docxSGM 35853685 Project DescriptionInclude a detailed descripti.docx
SGM 35853685 Project DescriptionInclude a detailed descripti.docx
 
A Social Media Plan that Works
A Social Media Plan that WorksA Social Media Plan that Works
A Social Media Plan that Works
 
Studio Blue Rebranding
Studio Blue RebrandingStudio Blue Rebranding
Studio Blue Rebranding
 
oGIP Tier 3 - Attracting the right people
oGIP Tier 3 - Attracting the right peopleoGIP Tier 3 - Attracting the right people
oGIP Tier 3 - Attracting the right people
 
Cause Marketing Intro Presentation SU 13
Cause Marketing Intro Presentation SU 13 Cause Marketing Intro Presentation SU 13
Cause Marketing Intro Presentation SU 13
 
School Marketing And Research
School Marketing And ResearchSchool Marketing And Research
School Marketing And Research
 
Allison Lewis Resume-Relocating to Chicago
Allison Lewis Resume-Relocating to ChicagoAllison Lewis Resume-Relocating to Chicago
Allison Lewis Resume-Relocating to Chicago
 
Social Media Content Management: Building a team and working with student con...
Social Media Content Management: Building a team and working with student con...Social Media Content Management: Building a team and working with student con...
Social Media Content Management: Building a team and working with student con...
 
Barcelona declaration of measurement principles final with results voting. 20...
Barcelona declaration of measurement principles final with results voting. 20...Barcelona declaration of measurement principles final with results voting. 20...
Barcelona declaration of measurement principles final with results voting. 20...
 
oGIP Tier 1- Attracting the right people
oGIP Tier 1- Attracting the right peopleoGIP Tier 1- Attracting the right people
oGIP Tier 1- Attracting the right people
 
Measuring the impact of your media relations for case
Measuring the impact of your media relations for caseMeasuring the impact of your media relations for case
Measuring the impact of your media relations for case
 
Back to School 2016
Back to School 2016Back to School 2016
Back to School 2016
 
Measurement Peer Group 2
Measurement Peer Group 2Measurement Peer Group 2
Measurement Peer Group 2
 
Research + Press = New Program Success 2012 GMAC Leadership Conference
Research + Press = New Program Success 2012 GMAC Leadership ConferenceResearch + Press = New Program Success 2012 GMAC Leadership Conference
Research + Press = New Program Success 2012 GMAC Leadership Conference
 
oGIP Tier 2 - Attracting the right people
oGIP Tier 2 - Attracting the right peopleoGIP Tier 2 - Attracting the right people
oGIP Tier 2 - Attracting the right people
 

Más de Texas Wesleyan University

Zombies, Superheroes and Protests, Oh My! Reviewing Three Years of Crisis Sim...
Zombies, Superheroes and Protests, Oh My! Reviewing Three Years of Crisis Sim...Zombies, Superheroes and Protests, Oh My! Reviewing Three Years of Crisis Sim...
Zombies, Superheroes and Protests, Oh My! Reviewing Three Years of Crisis Sim...Texas Wesleyan University
 
Zombies and Superheroes on Campus: Using Games to Teach Best Practices in Soc...
Zombies and Superheroes on Campus: Using Games to Teach Best Practices in Soc...Zombies and Superheroes on Campus: Using Games to Teach Best Practices in Soc...
Zombies and Superheroes on Campus: Using Games to Teach Best Practices in Soc...Texas Wesleyan University
 
NAAS Presentation: Social Media Usage at Spanish-language Newspapers
NAAS Presentation: Social Media Usage at Spanish-language NewspapersNAAS Presentation: Social Media Usage at Spanish-language Newspapers
NAAS Presentation: Social Media Usage at Spanish-language NewspapersTexas Wesleyan University
 
Crisis! Zombie Apocalyse: Planning a Live Event Simulation for MCO Students
Crisis! Zombie Apocalyse: Planning a Live Event Simulation for MCO StudentsCrisis! Zombie Apocalyse: Planning a Live Event Simulation for MCO Students
Crisis! Zombie Apocalyse: Planning a Live Event Simulation for MCO StudentsTexas Wesleyan University
 
The State of Spanish-Language Media Today: Que Paso?
The State of Spanish-Language Media Today: Que Paso?The State of Spanish-Language Media Today: Que Paso?
The State of Spanish-Language Media Today: Que Paso?Texas Wesleyan University
 
Teachapalooza V presentation: Back to basics
Teachapalooza V presentation: Back to basicsTeachapalooza V presentation: Back to basics
Teachapalooza V presentation: Back to basicsTexas Wesleyan University
 
Beyond Borders: Spanish-Language Newspapers and Social Media Usage
Beyond Borders: Spanish-Language Newspapers and Social Media UsageBeyond Borders: Spanish-Language Newspapers and Social Media Usage
Beyond Borders: Spanish-Language Newspapers and Social Media UsageTexas Wesleyan University
 
There's an app for that: TIPA 2015 presentation
There's an app for that: TIPA 2015 presentationThere's an app for that: TIPA 2015 presentation
There's an app for that: TIPA 2015 presentationTexas Wesleyan University
 
Beyond feature writing tipa presentation 2015
Beyond feature writing tipa presentation 2015Beyond feature writing tipa presentation 2015
Beyond feature writing tipa presentation 2015Texas Wesleyan University
 
Social Media Sizzles in Miami: How El Nuevo Herald Reaches Audience and Incre...
Social Media Sizzles in Miami: How El Nuevo Herald Reaches Audience and Incre...Social Media Sizzles in Miami: How El Nuevo Herald Reaches Audience and Incre...
Social Media Sizzles in Miami: How El Nuevo Herald Reaches Audience and Incre...Texas Wesleyan University
 
Tweet Success: Writing Across Media and Social Media Effectively
Tweet Success: Writing Across Media and Social Media EffectivelyTweet Success: Writing Across Media and Social Media Effectively
Tweet Success: Writing Across Media and Social Media EffectivelyTexas Wesleyan University
 

Más de Texas Wesleyan University (20)

Zombies, Superheroes and Protests, Oh My! Reviewing Three Years of Crisis Sim...
Zombies, Superheroes and Protests, Oh My! Reviewing Three Years of Crisis Sim...Zombies, Superheroes and Protests, Oh My! Reviewing Three Years of Crisis Sim...
Zombies, Superheroes and Protests, Oh My! Reviewing Three Years of Crisis Sim...
 
Zombies and Superheroes on Campus: Using Games to Teach Best Practices in Soc...
Zombies and Superheroes on Campus: Using Games to Teach Best Practices in Soc...Zombies and Superheroes on Campus: Using Games to Teach Best Practices in Soc...
Zombies and Superheroes on Campus: Using Games to Teach Best Practices in Soc...
 
NAAS Presentation: Social Media Usage at Spanish-language Newspapers
NAAS Presentation: Social Media Usage at Spanish-language NewspapersNAAS Presentation: Social Media Usage at Spanish-language Newspapers
NAAS Presentation: Social Media Usage at Spanish-language Newspapers
 
Crisis! Zombie Apocalyse: Planning a Live Event Simulation for MCO Students
Crisis! Zombie Apocalyse: Planning a Live Event Simulation for MCO StudentsCrisis! Zombie Apocalyse: Planning a Live Event Simulation for MCO Students
Crisis! Zombie Apocalyse: Planning a Live Event Simulation for MCO Students
 
The State of Spanish-Language Media Today: Que Paso?
The State of Spanish-Language Media Today: Que Paso?The State of Spanish-Language Media Today: Que Paso?
The State of Spanish-Language Media Today: Que Paso?
 
Teachapalooza V presentation: Back to basics
Teachapalooza V presentation: Back to basicsTeachapalooza V presentation: Back to basics
Teachapalooza V presentation: Back to basics
 
Beyond Borders: Spanish-Language Newspapers and Social Media Usage
Beyond Borders: Spanish-Language Newspapers and Social Media UsageBeyond Borders: Spanish-Language Newspapers and Social Media Usage
Beyond Borders: Spanish-Language Newspapers and Social Media Usage
 
There's an app for that: TIPA 2015 presentation
There's an app for that: TIPA 2015 presentationThere's an app for that: TIPA 2015 presentation
There's an app for that: TIPA 2015 presentation
 
Beyond feature writing tipa presentation 2015
Beyond feature writing tipa presentation 2015Beyond feature writing tipa presentation 2015
Beyond feature writing tipa presentation 2015
 
Social Media Sizzles in Miami: How El Nuevo Herald Reaches Audience and Incre...
Social Media Sizzles in Miami: How El Nuevo Herald Reaches Audience and Incre...Social Media Sizzles in Miami: How El Nuevo Herald Reaches Audience and Incre...
Social Media Sizzles in Miami: How El Nuevo Herald Reaches Audience and Incre...
 
How Mission Impacts Everything
How Mission Impacts EverythingHow Mission Impacts Everything
How Mission Impacts Everything
 
Tweet Success: Writing Across Media and Social Media Effectively
Tweet Success: Writing Across Media and Social Media EffectivelyTweet Success: Writing Across Media and Social Media Effectively
Tweet Success: Writing Across Media and Social Media Effectively
 
Digital literacy 4.12.12
Digital literacy 4.12.12Digital literacy 4.12.12
Digital literacy 4.12.12
 
Back to Basics: Writing Across Media
Back to Basics: Writing Across MediaBack to Basics: Writing Across Media
Back to Basics: Writing Across Media
 
How tos of convergence draft
How tos of convergence draftHow tos of convergence draft
How tos of convergence draft
 
Are You in Alignment?
Are You in Alignment?Are You in Alignment?
Are You in Alignment?
 
Tipa Presentation 2010
Tipa Presentation 2010Tipa Presentation 2010
Tipa Presentation 2010
 
Broaden Your Network With Wikis
Broaden Your Network With WikisBroaden Your Network With Wikis
Broaden Your Network With Wikis
 
Creating Engagement With Wikis
Creating Engagement With WikisCreating Engagement With Wikis
Creating Engagement With Wikis
 
The Importance Of Professional Networking
The Importance Of Professional NetworkingThe Importance Of Professional Networking
The Importance Of Professional Networking
 

How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy

  • 1. How to Promote and Market Your Student Newspaper or Creating a Public Relations and Marketing Strategy Presented by Dr. Kay L. Colley Assistant Professor and Student Media Director Texas Wesleyan University
  • 2.
  • 3. How do you determine which of these or other choices will work for you? The Big Question:
  • 4.
  • 5. What is ROPE? R esearch O bjectives P rogramming Evaluation
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Feel free to contact me at: Dr. Kay L. Colley [email_address] 817-531-6525 Twitter: @kaycolley Blog: http://kaycolley.blogspot.com Website: www.kaycolley.com Student Media Director for