Lens Academy is the industry agnostic learning hub with ELEARNING, WORKSHOPS and TECHNOLOGY SOLUTION for gaining and sharing knowledge. Lens Academy, by teaching Data Driven Advertising and Programmatic, lets you become an expert in the fast growing market of Digital media. Lens Academy certifies individuals as the Programmatic Specialist and other industry professionals. It also helps companies to ease their learning processes.

1. Learn programmatic advertising
Learn Programmatic

2. Learn programmatic advertising
Who we are and what we do

3. Learn programmatic advertising
The Founders
Luca Brighenti
Entrepreneur | Coach | Business development
Specialist:
Programmatic buying & selling | Management | Sales | Retail

4. Learn programmatic advertising
The Founders
Riccardo Guggiola
Entrepreneur | Coach | Digital Innovation
Specialist:
Programmatic buying & selling | Ad exchange | Mobile | Ad tech

5. Learn programmatic advertising
What is the programmatic?
Programmatic is the automation of media buying and
selling processes, driven by data and in real time, as
opposed to the traditional process that involves RFPs,
human negotiations and manual insertion orders.
Describes how online campaigns are reserved, managed,
analyzed and optimized using technology platforms.
Real-time bidding it is a protocol that refers to the buying and
selling of online ad impressions through real-time auctions that
occur in the time it takes a webpage to load.
Programmatic is a part of the data driven advertising
where the user is centric. Programmatic allows buyers and
sellers to automate the processes in order to create
efficiency.

6. Learn programmatic advertising
What is Lens Academy?
Description
Lens Academy is the industry agnostic learning hub
with ELEARNING, WORKSHOPS and
TECHNOLOGY SOLUTION for gaining and sharing
knowledge.
Lens Academy, by teaching Data Driven
Advertising and Programmatic, lets you become an
expert in the fast growing market of Digital media.
Lens Academy certifies individuals as the
Programmatic Specialist and other industry
professionals. It also helps companies to ease their
learning processes.
Elearning Workshop Technology Solution

7. Learn programmatic advertising
What does Lens Academy solve?
What are the problems that Lens Academy meets?
Sponsored Training
Today, companies that operate in
programmatic offer training to the
customers in order to cross sell
their products or other solution.
Complexity
Technology platforms are conquering
the media industry which are adding
new processes that create often some
confusion.
Skill Shortage
Programmatic is a fast growing market
and is creating new job profiles that
need to be clarified. The programmatic
specialist has to understand the logics
of both side of the media
What are the solutions provided by Lens Academy?
Agnostic Approach
Standardizing processes
and terminology
Certifications
Lens Academy has no preferred
partners, everything is taught is
based on benchmarks. Lens
Academy benchmarked the most
important technology platforms in
the market and it has any product
to sales.
Lens Academy has developed tools
and learning paths that allows you
to learn for real the right industry
terminology, processes and
workflows.
Lens Academy has created a
certified learning path that certifies
individuals as Programmatic
Specialist, one of the most
demanded profile in the media
industry (web, TV, radio).

8. Learn programmatic advertising
COTACT US
INFO@LENS.ACADEMY

9. Learn programmatic advertising
Elearning

10. Learn programmatic advertising
Elearning: Certification
Programmatic Specialist CERTIFICATION
Duration: 10 hours | eLearning course
Certification: Programmatic Specialist
3 modules
-Programmatic basis (12 lessons | 138 min + 60 min quiz)
-Programmatic buying (12 lessons | 123 min + 60 min quiz)
-Programmatic selling (12 lessons | 154 min + 60 min quiz)
-Final exam
Quiz: every time you finish to follow the lesson/module
Language: ENG
Price: 600 €
Click here
Account number Discount
2-5 5%
6-15 10%
16-20 15%
+21 Contact us
Go to www.lens.academy

11. Learn programmatic advertising
Elearning: Pro Series
CERTIFICATION of participation
Duration: 30-90 min | eLearning course
Certification: participation, specialist
Quiz: every time you finish to follow the lesson/module
Lingua: ITA
The Pro Series course are made by the coaches
(professionists).
Account number Discount
2-5 5%
6-15 10%
16-20 15%
+21 Contact us
See the catalogue
Click here
Coach Lens Academy
Go to www.lens.academy

12. Learn programmatic advertising
Live the experience
STEP 1
Click on the lesson
course.
STEP 2
When the lesson is
done. Scroll down the
page and take the
quizzes.
VIEW THE LESSON QUIZ

13. Learn programmatic advertising
COTACT US
INFO@LENS.ACADEMY

14. Learn programmatic advertising
Workshops

15. Learn programmatic advertising
Workshop for companies
Are you the decision
maker of the company?

16. Learn programmatic advertising
Workshop for companies
Do you want a strong
programmatic team?

17. Learn programmatic advertising
Lens Academy Programmatic Enabled
Lens Academy trains your team through tailor-made workshops about
programmatic and data driven advertising in order to gain the LAPE™ – Lens
Academy Programmatic Enabled Program, the company certification by Lens
Academy.
Your company will be recognized internationally as Lens Academy certified
partner and you can add on your marketing materials the:
• CERTIFICATIONS FOR EACH MEMBER OF THE TEAM WITH THE
ELEARNING COURSES.
• BADGE LAPE™.

18. Learn programmatic advertising
How does it work?
There are only 2 easy
steps to follow to let your
company become LAPE™
certified.
STEP 1
STEP 2
Certify your team thanks to the elearning
course for each individual of the team.
After analyzing the score results in the 1st
step (eLearning) Lens Academy helps you to
evaluate where your team need to get more
insights and will provide the best service in order
to create the BEST agenda based on your
REAL NEEDS.
PROGRAMMATIC
SPECIALIST
CERTIFICATION
Luca Brighenti Riccardo Guggiola

19. Learn programmatic advertising
Create a Programmatic Specialists team
STEP 1
You can provide real knowledge to your
entire team.
Certify your team thanks to the elearning
course for each individual of the team.
Create a Programmatic Specialists team.
PROGRAMMATIC
SPECIALIST
CERTIFICATION
Luca Brighenti Riccardo Guggiola

20. Learn programmatic advertising
How many of your team want to get certified?
Account number Discount
2-5 5%
6-15 10%
16-20 15%
+21 Contact us
PROGRAMMATIC
SPECIALIST
CERTIFICATION
Luca Brighenti Riccardo Guggiola

21. Learn programmatic advertising
Deepen your knowledge
STEP 2
Define the agenda and get your doubts solved,
customizing and enriching the learning path.
CONTACT US AT INFO@LENS.ACADEMY
Agnostic approach (no preferred partners)
You will learn for real. Lens Acadmey has
created a real unbranded simulator in order
to practise with the platforms.
Practical lessons
Reduce the dispersion of the educational
budget
The Coaches of Lens Academy are real
professionals of the industry
The agenda is made by your real needs
Your company will be recognize
internationally as LAPE™ partner
Do you want to deepen with the real
specialists?
Lens Academy held the workshop in your
company with the Coach, a real specialist of
the industry.
You can pick many different topics about data
driven advertising and programmatic. You can
also customize the live training for your all
different teams.

22. Learn programmatic advertising
Luca Brighenti
Co-Founder - MD
Riccardo Guggiola
Co-Founder - CEO
E: r.guggiola@lens.academy
E: l.brighenti@lens.academy
Contact us
www.lens.academy