Learn how the agriculture industry is using social media to communicate about our farming practices and our lifestyle.

1. How will you agvocate?

2. Social Media and
Agriculture

3. #LEARNING
Lecture Objectives
‐ Define social media
‐ List social media tools
‐ Identify writing tips for using Facebook
‐ Recall tips for using social media successfully
‐ Identify writing tips for Twitter
‐ Match Twitter syntax terms with definitions

4. Social Media
a form of new media that includes primarily
Internet- and mobile-based tools for sharing
& discussing information using two-way
communication

5. WHAT
SOCIAL
MEDIA DO
YOU USE?

6. AGRICULTURE'S
Story Be?
What should
Evolving
Technology
Family
Business
Way of life
Leadership
Passion
Essential
Integrity
Stewardship

7. Social Media
How does Dairy Management Inc use
to communicate about the Florida dairy industry?
How are
using social media?
agriculture producers
What tip was the
most interesting?

8. Social Media
What tips for using
blogs?
are similar to writing for

9. A d v o c a t i n g o n
I n s t a g r a m
C o n s i d e r t h e s e p o i n t s b e f o r e u s i n g
I n s t a g r a m :
• S e t y o u r p r o f i l e t o p u b l i c
• U p d a t e y o u r “ B i o ” i n y o u r p r o f i l e
s e t t i n g s
• I n c l u d e b l o g U R L i n “ W e b s i t e ”
s e c t i o n o f y o u r p r o f i l e t o d i r e c t
p e o p l e t o y o u r b l o g
• S e l e c t a p r o f i l e p h o t o t o u s e ; u s e
s a m e p h o t o a c r o s s a l l s o c i a l m e d i a
p l a t f o r m s

10. A d v o c a t i n g o n
I n s t a g r a m
T a k e e v e r y d a y p h o t o s o f a g r i c u l t u r e .
I n c l u d e y o u r n a m e , b l o g U R L , o r
I n s t a g r a m h a n d l e o n y o u r p h o t o s
W r i t e a d e s c r i p t i o n a s t o w h a t i s
h a p p e n i n g i n t h e p h o t o t h a t n o n -
f a r m e r s w o u l d u n d e r s t a n d
T a g a n y o n e i n t h e p h o t o t h a t m i g h t b e
o n I n s t a g r a m ( f a m i l y , f r i e n d s ,
c o o p e r a t i v e , c o m p a n y b r a n d )
U s e f a r m r e l a t e d & n o n - f a r m r e l a t e d
h a s h t a g s ( # F a r m 3 6 5 , # F a r m L i f e ,
# L i f e S t y l e , # P h o t o O f T h e D a y )

11. E x a m p l e o f I n s t a g r a m
P o s t
F a s t e s t g r o w i n g s o c i a l m e d i a
p l a t f o r m
S h a r e p i c t u r e s f r o m
t h e f a r m

12. C r i t i q u e t h i s p o s t

13. C r i t i q u e t h i s p o s t

14. P i n n i n g a b o u t
A g r i c u l t u r e
F a s t e s t g r o w i n g s o c i a l m e d i a
p l a t f o r m
S h a r e p i c t u r e s f r o m
t h e f a r m
S h a r e f a v o r i t e
a g r i c u l t u r e f a c t s
S o u r c e - T h e P o w e r o f S o c i a l M e d i a i n
A g r i c u l t u r e : A G u i d e t o S u c c e s s i n S o c i a l M e d i a

15. P i n n i n g a b o u t
A g r i c u l t u r e
S o u r c e - T h e P o w e r o f S o c i a l M e d i a i n
A g r i c u l t u r e : A G u i d e t o S u c c e s s i n S o c i a l M e d i a
S h a r e r e c i p e s
P o s t a g r i c u l t u r e q u o t e s

16. M i c r o - b l o g t o s e n d & r e c e i v e t w e e t s
L i m i t e d t o 1 4 0 c h a r a c t e r s
A n s w e r “ W h a t ’ s h a p p e n i n g ? ”
S h a r e t h o u g h t s , p h o t o s , v i d e o s & l i n k s
F o l l o w t w e e t s o f a u d i e n c e s , m e d i a , v e n d o r s ,
c o m p e t i t o r s , & b u s i n e s s p a r t n e r s
A s k & a n s w e r q u e s t i o n s
H o w “ T w e e t ” I t I s : U s i n g
T w i t t e r i n A g r i c u l t u r e

17. H o w “ T w e e t ” I t I s : U s i n g
T w i t t e r i n A g r i c u l t u r e
S e n d t w e e t s t o m e d i a p e r s o n a l i t i e s
P l a n y o u r s t o r y t o h i t a r o u n d h o l i d a y s
G e t n e w s o u t i m m e d i a t e l y
B e c o n v e r s a t i o n a l
W r i t e i n f r i e n d l y , a c t i o n - o r i e n t e d s t y l e
U s e h e a d l i n e o f s t o r y i n t w e e t

18. H o w “ T w e e t ” I t I s : U s i n g
T w i t t e r i n A g r i c u l t u r e
I n c l u d e
h y p e r l i n k s
C i t e s o u r c e s
u s i n g h a n d l e
U s e h a s h t a g s
M a k e a c a l l t o
a c t i o n ( U s e v e r b -
w a t c h , r e a d ,
l e a r n , e t c . )
U s e
a b b r e v i a t i o n s
s p a r i n g l y

19. a c e b o o k
P o s t p h o t o s a n d v i d e o s f r o m f a r m , a
n o t e a b o u t a c t i v i t y , o r f a r m t o u r
S h a r e a g r i c u l t u r e m e s s a g e s
C o n n e c t w i t h a g r i c u l t u r e p a g e s
S h a r e f a r m f a c t s o n y o u r p a g e
A d v e r t i s e a g r i t o u r i s m e v e n t s
L e a v e c o m m e n t s o n f o l l o w e r s ’ p o s t s

20. a c e b o o k F a v o r i t e s

21. a c e b o o k
W h a t t o D o W h e n A F a c e b o o k f r i e n d
p o s t s s o m e t h i n g i n a c c u r a t e a b o u t
f a r m i n g ?
D o n ’ t t e l l t h e f r i e n d h e o r s h e i s
w r o n g
L i s t e n t o w h y h e o r s h e b e l i e v e s t h e
i n f o r m a t i o n p o s t e d
T e l l t h a t y o u v a l u e h i s o r h e r o p i n i o n
C a n s e n d m o r e i n f o r m a t i o n a b o u t t h e
s u b j e c t i f h e o r s h e w a n t s
S o u r c e - T h e P o w e r o f S o c i a l M e d i a i n A g r i c u l t u r e :
A G u i d e t o S u c c e s s i n S o c i a l M e d i a

22. U s i n g S o c i a l M e d i a
S u c c e s s f u l l y
S t a r t w i t h o n e t o o l
K e e p i t s h o r t , c r e a t i v e & f u n
S h o w c a s e y o u r s t o r y & a g r i c u l t u r e
B e t r a n s p a r e n t & h o n e s t
H a v e c o n v e r s a t i o n s
- A s k q u e s t i o n s
- G e t f e e d b a c k & t a l k a b o u t n e w i d e a s
w i t h f o l l o w e r s
- S h a r e l i n k s o r a r t i c l e s t h a t i n t e r e s t
y o u & r e l a t e t o a g r i c u l t u r e
K e e p p o s t s p o s i t i v e & b u i l d y o u r
c o m m u n i t y
P o s t f r e s h c o n t e n t c o n s i s t e n t l y