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Student presentation given to client to pitch their PR campaign for Winter Term 2008
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CHCLC PR Plan Presentation
1.
A Public Relations
Plan for Community Health Centers of Lane County February 5, 2008
2.
This is Mary
3.
Mary is a
member of CHCLC’s support staff
4.
Mary is exhausted
5.
She has already
answered 45 calls this morning
6.
It’s only 10:11
a.m.
7.
And the phones
won’t stop ringing
8.
With each new
call
9.
The patients’ stories
get longer
10.
And Mary becomes
frustrated
11.
Because all she
wants to do is schedule their appointment
12.
Not hear what
they ate for breakfast
13.
This is Miguel
14.
Miguel is a
migrant farm worker
15.
He doesn’t have
health insurance
16.
Or a lot
of money
17.
Miguel needs to
see the doctor
18.
And heard from
a coworker that CHCLC treats people with no insurance or a lot of money
19.
So he calls
CHCLC and gets a hold of Mary
20.
Mary is a
bit short with Miguel
21.
And doesn’t make
him feel welcome
22.
But Miguel gets
his appointment scheduled
23.
It’s at the
Churchill School Health Center
24.
Miguel didn’t get
directions from Mary
25.
And hopes he
makes it to his appointment
26.
So he can
feel better
27.
The Situation
28.
New patients Payer
sources Multiple clinics
29.
Main Goal
30.
For CHCLC to
be a leader in providing quality care to the community by adding value to the patient experience.
31.
Target Audiences
32.
Patients Support staff
Clinics
33.
Key Deliverables
34.
Dialogue kit Written
standards Kit launch with management Objective #1: Support Staff
35.
Welcome bag Donated
materials Brochures and collateral Objective #2: New Patients
36.
Comment box Refreshments
Sanitizer and tissues Magazine racks Objective #3: Clinics
37.
Timeline
38.
Feb. 22 Feb.
15 Feb. 29
39.
Thank you
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