5. Compulsively
Collaborative
Personal Systems and
Corporatehood Rules
Business
Aesthetics
6.
7.
8. Stafford Beer
(1926 - 2002)
Beer was the first to
apply cybernetics to
management.
Science of effective
organization.
9. Cybernetics is the
science of control.
Same principles of
control exist in all
kinds of complicated
systems:
• animals
• computers
• economies
Why does he look like a wizard?
10.
11. A RIDICULOUSLY SIMPLIFIED FIGURE OF
THE CONTROL FUNCTION OF A SYSTEM
attract
+
Stimulus
CONTROLLER
SENSOR
-
THE SYSTEM
repel
12. A RIDICULOUSLY SIMPLIFIED FIGURE OF
THE CONTROL FUNCTION OF A
PERSONAL DECISION yea yea
+
+
PEOPLE
- yea
YOU
nay +
yea -
Ideas TALK
WITH + nay
YOU -
-
nay
nay
13. A RIDICULOUSLY SIMPLIFIED FIGURE OF
THE CONTROL FUNCTION OF A
CORPORATE PERSON WITH A
CYBERNETIC SOCIAL MANAGEMENT
SYSTEM
yea
+
Ideas
SHAREHOLDERS
MIKE MERRILL
-
KMIKEYM
nay
27. Partner 10 YOU
Friend 8
Co -Worker 6 23%
Twitter
Friend 6
77%
Mom 4
Facebook
Friend -3
28. Internal Tools Become Projects
This graph contains forward-looking
statements. These statements relate to
future events and involve known and
unknown risks and uncertainties that
may cause actual outcomes to be
materially different from those indicated
by any forward-looking statements.