This document discusses social media and social good. It provides an overview of Karen Sieminski's work as a digital stylist and social media strategy consultant focused on social good. She works with non-profits and organizations like the Carnegie Corporation and Federal Reserve Bank of New York. The document defines key terms like cause marketing, crowdsourcing, and slacktivism. It provides examples of social good campaigns like #GivingTuesday and #ILookLikeAnEngineer. Sieminski recommends developing a clear, consistent social media strategy and brand focused on telling your own story through simple, true, and action-oriented messaging both online and offline.

1. Social Media
+Social Good
Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant
@KMSieminski

2. How people consume
information is changing …

3. Social Media Revolution 2014 by Erik Qualman, Author and Keynote Speaker

4. What do I do?
DIGITAL (REFRESH):
● Social media research,
analysis, tutoring
● Strategic (re)branding;
campaign building
MARKETING:
● Ensure clear, concise and
consistent messaging
online and off
● Help small budgets
s t r e t c h !

5. Who do I work
with?
CURRENTLY:
● Grantees of the Carnegie
Corporation
● Federal Reserve Bank of
New York (Outreach)
VOLUNTEER:
● United Nations
● #GivingTuesday - global
day of generosity and
giving online + off

6. How do you define
Social Good?
Power of One … Impact of Many

7. ‘Common good,’ charity, philanthropy
and the like have evolved ... online.

8. Around the World: Digital, Social & Mobile

9. Power of one.
#ILookLikeAnEngineer
(Response to sexist feedback)
● 22 -year-old platform engineer
issued a CALL TO ACTION
● One voice. Ignites millions.
● Diversity of STEM; fighting gender
stereotyping and sexism

10. Impact of many.
#GivingTuesday
● In 2012, 92nd Street Y and UN
Foundation start a CALL TO ACTION
● 2,500 nonprofits participated
50 U.S. states
● Raised $13.46 million + in one day!

11. #GivingTuesday - Campaign to Tradition 2015

12. #GivingTuesday - 2015
71 COUNTRIES
around the world
participated
(*via The Case
Foundation)

13. Social Good vocabulary
Cause Marketing partnership with cause and for-profit
business to educate and ‘sell’ a cause - (RED) campaign
Crowdsourcing | funding “outsourcing” brainstorming and/or
fundraising for public input - Kickstarter
Call-to-action direction to ‘do something’- #GivingTuesday
Slacktivism e-advocacy campaigns - Thunderclap

14. How do YOU get
started?
Your Brand = Strategy

15. Digital STAMP
Building blocks
SIMPLE clear, concise and consistent
TRUE ‘do you’ - tell YOUR story
ACTION research your community
MAP develop a flexible strategy
PEOPLE surround yourself online + off
*Inspired by:
Erik Qualman, Inspirational Speaker
Seth Godin, Purple Cow: Transform Your Business by Being
Remarkable

16. “Social media is your embassy; a good
website is your home country.” @JimRosenberg

18. Online + Offline
Your brand
Digital Footprints
any and all content YOU
control and share forward
Digital Shadows
content others share about
YOU online and off

20. Always Be Charging
Always Be Connecting
Always Be Collecting
… the scarcest resource of
the 21st century is human
attention. @leshinton, former
publisher of the WSJ
Your ABCs
Remember...

21. @KMSieminski
#SocialGood + #NPtech