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Social Media + Social Good (March 2016)

Guest speaker on building a communications strategy; social media for social good. Digital Skills in Food Media with Prof. Keith Olsen, New York University. (March 2016)

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Social Media + Social Good (March 2016)

  1. 1. Social Media +Social Good Karen M. Sieminski, ‘Digital Stylist’ + Social Media Strategy consultant @KMSieminski
  2. 2. How people consume information is changing …
  3. 3. Social Media Revolution 2014 by Erik Qualman, Author and Keynote Speaker
  4. 4. What do I do? DIGITAL (REFRESH): ● Social media research, analysis, tutoring ● Strategic (re)branding; campaign building MARKETING: ● Ensure clear, concise and consistent messaging online and off ● Help small budgets s t r e t c h !
  5. 5. Who do I work with? CURRENTLY: ● Grantees of the Carnegie Corporation ● Federal Reserve Bank of New York (Outreach) VOLUNTEER: ● United Nations ● #GivingTuesday - global day of generosity and giving online + off
  6. 6. How do you define Social Good? Power of One … Impact of Many
  7. 7. ‘Common good,’ charity, philanthropy and the like have evolved ... online.
  8. 8. Around the World: Digital, Social & Mobile
  9. 9. Power of one. #ILookLikeAnEngineer (Response to sexist feedback) ● 22 -year-old platform engineer issued a CALL TO ACTION ● One voice. Ignites millions. ● Diversity of STEM; fighting gender stereotyping and sexism
  10. 10. Impact of many. #GivingTuesday ● In 2012, 92nd Street Y and UN Foundation start a CALL TO ACTION ● 2,500 nonprofits participated 50 U.S. states ● Raised $13.46 million + in one day!
  11. 11. #GivingTuesday - Campaign to Tradition 2015
  12. 12. #GivingTuesday - 2015 71 COUNTRIES around the world participated (*via The Case Foundation)
  13. 13. Social Good vocabulary Cause Marketing partnership with cause and for-profit business to educate and ‘sell’ a cause - (RED) campaign Crowdsourcing | funding “outsourcing” brainstorming and/or fundraising for public input - Kickstarter Call-to-action direction to ‘do something’- #GivingTuesday Slacktivism e-advocacy campaigns - Thunderclap
  14. 14. How do YOU get started? Your Brand = Strategy
  15. 15. Digital STAMP Building blocks SIMPLE clear, concise and consistent TRUE ‘do you’ - tell YOUR story ACTION research your community MAP develop a flexible strategy PEOPLE surround yourself online + off *Inspired by: Erik Qualman, Inspirational Speaker Seth Godin, Purple Cow: Transform Your Business by Being Remarkable
  16. 16. “Social media is your embassy; a good website is your home country.” @JimRosenberg
  17. 17. Online + Offline Your brand Digital Footprints any and all content YOU control and share forward Digital Shadows content others share about YOU online and off
  18. 18. Always Be Charging Always Be Connecting Always Be Collecting … the scarcest resource of the 21st century is human attention. @leshinton, former publisher of the WSJ Your ABCs Remember...
  19. 19. @KMSieminski #SocialGood + #NPtech