2. Goal of Digital Strategy
• To sell 500,000 Michael Kors Holiday Line
items between Thanksgiving Day and New
Years Eve.
3. Target Market
• Men and Women
ages 30-50 looking
for reliable and
fashionable
accessories and
clothing
4. Social Media
• Fan Contests and Giveaways (Pinterest)
• Interact with Customers (Twitter/
Facebook)
• Post discounts exclusively for Social
Media Followers (All Platforms)
• Free/ Paid Advertisement Options