1. © 2010 Cisco and/or its affiliates. All rights reserved.
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2. • ENGAGED – deeply connecting people, including customers,
employees and Partners, to be involved in productive, efficient
and inspirational ways
• TRANSPARENT – removing boundaries to information, experts
and assets, helping people align every action to drive business
results
• NIMBLE – speeding up business with information and insight to
anticipate and address evolving opportunities
*IBM Study: If You Don’t Have a Social CEO, You’re Going to be Less Competitive
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3. *”How social technologies drive business success” European report
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4. Enterprise Social FY15
+
Media Evolution
@Cisco
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5. © 2010 Cisco and/or its affiliates. All rights reserved.
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6. Teams Communities
“Project-based” Ties Interest-based Ties
Corporate
Business Business
Units Units Processes
Social Networks
Reporting-based Role-based Ties
Ties
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7. COMMUNITIES: EMEAR PO, ① Create a structure
Architectures, Enablement,
GTMs… ② Develop governance (&
support) model
CONTENT: IWE pages, POSTs,
discussions ③ Communicate
④ Execute
CHALLENGE: silos, lack of
consistent branding &tagging, no
governance directions, “happy
mess” resulting in creation of rich
but un-usable content
WE ARE
HERE
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8. Corporate
Business Business
Units Units
user experience without
guidance and governance
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9. Discussions/Q& Mindshare Voice from the top Hot topics Outside-In view
A
GUIDANCE Who we are Best practice sharing Development and enablement
CONTENT!
CONTENT!
CONTENT!
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11. © 2010 Cisco and/or its affiliates. All rights reserved.
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12. WHY?
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13. My Other
My “Enterprise Identity” OHI, NEXT CISCO, BEST PLACE
Social Identities TO
Milo Schacher EMPLOYEE #
TITLE
WORK, JOB ROTATION…
DEPARTMENT
CONTACY INFO
…and it proved to work My Activities
in other
REPORTINT CHAIN companies
JOB TITLE / ROLE Projects “Posts”
My “Claimed Identity”
My Social Feedback
EXPERTISE EDUCATION
INTERESTS SKILLS
HOBBIES PERSONAL TAGS
Assigned + Claimed + Performed + Recognized
“My Enterprise Social Identity”
“My Enterprise Identity”
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14. Find talent Discover
Foster innovation “change agents”
Collective and Reach goals
efficient decision faster and more
making and Enterprise accurately
adoption Social
Media
Create brand
Increase
(yours and your
productivity
team)
across your
organization
Stakeholder “buzz” (i.e.
needs and wants of the field)
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15. Critical Engagement Drivers
Respect for Organizational Innovation &
Collaboration Development Recognition Communication
People Alignment Excellence
89 -2.5 77 +7.5 73 +5 85
89 +3 76 79 +3.5
Great
DOES THIS LOOK FAMILIAR? Great Greater Greatest
-2
Greatest Great
-2
Great
Employee
Engagement
83 -2.5
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16. © 2010 Cisco and/or its affiliates. All rights reserved.
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17. …so who knows most about the relationships
with our Partners???
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