UX Design Tips for Mobile App - Check out the best user experience design tips that makes a difference while designing a business mobile applications.

1. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
7 UX Design Tips for Mobile
Application
Rahul Sudeep
Senior Marketing | marketing@knowarth.com

2. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
© 2015 KNOWARTH Technologies Pvt. Ltd. 2
• Which destination did you choose for
your last holiday?
• Which hotel did you stay at?
• How were the rooms, the room service?
• Did the staff greet you courteously?
• Would you recommend the place to a
friend?
Your answers to the above questions
are what form the hotel’s user
experience. Put these in the context of
digital technology, and the conclusion
is evident that the user experience is
designed to please, and at the least,
can be improved upon.

3. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
© 2015 KNOWARTH Technologies Pvt. Ltd. 3
User experience (UX) has developed into an important design discipline
that has continued to evolve over the past few decades. With mobile
technology penetrating almost every sphere of life today, and most
developers looking at a mobile-first approach, UX designs have become
the key to mobile application development.

4. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
© 2015 KNOWARTH Technologies Pvt. Ltd. 4
With a tremendous growth of e-
commerce, especially in growing
economies around the world, UX design
has proven to be the cornerstone of
mobile application development cycle.
With a relatively low number of
consumers preferring, or rather trusting
online transactions compared to more
mature markets, the role of a UX
company in India becomes that of a
bridge between business and customer.

5. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
© 2015 KNOWARTH Technologies Pvt. Ltd. 5
What are the key UX design tips that make a difference in complex markets?

6. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Key UX design tips that make a difference in complex markets
6© 2015 KNOWARTH Technologies Pvt. Ltd.
Partners
UX designers must keep in mind that the end users
include experts as well as novices. While experts may
understand the intricacies of app behavior, novices are
likely to take some time to understand the same.
Interacting with them through first few uses can
drastically improve user retention.
Interactivity

7. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Since there are experts and novices using the
application, it becomes imperative to account For each
type. UX designers must “hope for the best, and plan for
the worst”. Keeping A different set of application
efficiency levels for the two distinct user groups while
Maintaining Consistency in data flow and smooth
function execution are essential for user retention.
Types of users
Key UX design tips that make a difference in complex markets

8. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
8© 2015 KNOWARTH Technologies Pvt. Ltd.
Partners
It is essential for UX designers to understand how a
person holds the mobile, and applies hand gestures –
the direction that the thumb follows on a mobile device
screen. The target audience will inevitably include right
as well as left-handed users. Therefore, circular flows
towards the bottom of the screen are more convenient
than linear ones. Similarly, integrating elements at the
top of the screen will make them harder to reach.
Hence, it is advisable to keep essential buttons towards
the bottom of the screen.
Key UX design tips that make a difference in complex markets
Thumb-rule

9. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth levelSpeed beats spectacle any day. Remember that the
users, especially while making transactions on mobile
applications, prefer efficiency to grand visuals. Although
visuals are just as important, they should not get in the
way of the user’s and the business’ goal to complete a
transaction.
Need for Speed
Key UX design tips that make a difference in complex markets

10. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
10© 2015 KNOWARTH Technologies Pvt. Ltd.
Partners
Protect the user’s data in motion. UX designers must
build layers of protection within the technology, while
securing user data like card information and keeping
tab on the number of steps required in completing the
transaction.
Key UX design tips that make a difference in complex markets
Information security

11. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Supporting the novice users by providing checkpoint
information can add to the trust quotient of an
application. It is this trust quotient that helps in user
retention once the novices graduate to being expert
users.
Trustworthiness
Key UX design tips that make a difference in complex markets

12. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
12© 2015 KNOWARTH Technologies Pvt. Ltd.
Partners
Mobile payments are still new to markets like India,
which means they will take time to reach a higher level
of user acceptance. Before that happens, users require
a reasonable amount of instruction through the first few
uses of the application without using jargon. It is
advisable to incorporate elements that provide
diagrammatic tutorials to guide a user through the
process along with regularly updated FAQs and help
sections in the app and also online.
Key UX design tips that make a difference in complex markets
Training

13. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
UX designs make or break a mobile app, and getting it right is determined
by good communication, and trust between the UX designers and the
consumers.

14. SLIDE TITLE
Click to edit Master text styles
Second level
Third level
Fourth level
Fifth level
Thank you!
KNOWARTH Technologies Pvt. Ltd.
Address: 11, Aryan Corporate Park, Nr. Shilaj Railway Crossing, Thaltej, Ahmedabad – 380059, Gujarat, INDIA
Email: marketing@knowarth.com | Website: www.knowarth.com