KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens (Apr. ‘20), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://bit.ly/2XT7dFU

1. DIGITAL MARKETING STRATEGY
PROPOSAL
DESIGNED FOR BMW HELLAS
JULY 2020
PREPARED BY SARONISTAS

2. Our Brand and our Competition

3. Target audience 1:
Men, Women
25-54
Customers
Target audience 2:
Men, Women
25-54
Non- Customers
Buyer Personas
● Upper Class Social group
● High income
● Career excelling
● Great taste of aspirational products
● Wants superiority, reliability & quality

5. SEO ANALYSIS

6. YouTube Activity
BMW 1.51K vs Mercedes Benz 2.2K
Facebook Page Posts
BMW 0.86/ day vs Mercedes Benz 1.14/ day
Instagram Top Posts by Follower Engagement Rate
BMW 2.03% vs Mercedes Benz 3.09%
Top Mentions [Potential Reach]
BMW 4.72K vs Mercedes Benz 7.07K
KPIs Examined
Social Traffic
Facebook and YouTube more than 95% for both brands equally displayed

7. CREATIVE CONTENT

8. Our moto:
#SafetyDriven

9. Indicative Instagram and Facebook Posts

10. Driving in the Covid-19 era
PODCAST SERIES

11. Instagram & Facebook Influencer : Lefteris Petrounias

12. Google Ads Proposal (paid)

13. Competition customers ~ 18k - 13.5M reach
BMW customers ~ 30k - 18M reach
Youtube Bumper Ad ~ 71.5M impressions

14. Action Plan and Timeline

15. BUDGET BREAKDOWN
July 2020- September 2020

16. Saronistas Management Fee:
10% on spending budget
€8,000 set-up fee

17. The Saronistas Management Team
Maria Akrivou (advertising manager)
Anastasia Ladopoulou (content manager)
Dimitris Perrakis (analytic manager)
Pit Drossos (SEO manager)
George Siachamis (project manager)
Dimitris Bouzoulas (social media strategist)