This one-day training course teaches participants how to write effective business cases that convince decision-makers to approve projects. The course covers defining a project's parameters and risks, analyzing costs and benefits of alternatives, assessing risks, and communicating the case. Participants learn techniques for outlining a business case study, developing successful cases, and presenting cases to gain critical stakeholder acceptance. The hands-on course is intended for those who regularly develop business plans and recommendations, such as business analysts, product managers, and marketing directors.

1. Business case writing
Duration: 1 day
Format: Instructor-led Classroom Training
Description
BCW - Business
Case Writing
A well crafted business case document outlines the rationale for undertaking a
business project. It should be a formal, written argument that argues the reasoning
to convince a decision maker to approve an intended action.
A business case explores all feasible approaches to a given problem and enables
business owners to select the option that best takes the organization forward. Its
purpose is to dene the parameters, risks and management factors involved within
the project. It can be considered as a tool for the project manager to guide the
design, management and evaluation of the project.
A business case aims at capturing all the information, securing approval of human
resources and nances required to successfully complete the project , and
analysing risks and alternatives.
Our one-day course packs in all the information you will need to create compelling
business cases that are comprehensive and persuasive.
Course Structure
The course covers the following modules:
• Introduction to Business Case Writing
• Where does the business case fit in our business model?
• Characteristics and elements of a business case
• Tips and techniques for writing a business case study
• Strategies for developing a successful business case
• A comprehensive view of business cases
• Workshop with creative discussions and hands-on business case writing
Course Benets
From the course:
• How to dene the project
• Analyze, outline and communicate a business case eectively in writing to meet
your requirements
• Identify and compare costs and advantages of alternative solutions to the
problem
•Think of and apply risk assessment techniques to forecast and mitigate potential
problems
• Based on key decision criteria, work out alternative solutions
• Communicate and present the business case eectively to critical stakeholders to
gain acceptance
From the workshop:
• High quality training from an industry expert
• Earn 8 PDUs / 8 CDUs from IIBA
• Hard copy of the courseware
• Practical hands-on exercises
To know more about the next available workshop in your country, please visit this
link: http://www.knowledgehut.com/short?v=bGZVSRDt
Prerequisites
There are no prerequisites for taking the
course.
Who can attend?
Anyone who wants to develop a clear
business case for decision-making can
pursue this training. This skills-intensive
course is ideal for business analysts,
product managers, product planners,
marketing managers, directors and
corporate ocers who regularly develop
and present budgets, business plans and
recommendations.
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