The Social Media Manager and His
Part in Social Media Marketing
Social Media Marketing (SMM) is a lot more than just a buzzword or phenomena. Social Media
Marketing is marketing in the future; where by firms, companies or individuals leverage on
available Web and communication technologies and use these as tools to produce consumer
focused messages that encourage participation and dissemination, ultimately achieving
branding and marketing conversation objectives.
MarketingSherpa has released some study that reveals that much more organizations are
shifting a whole lot of their marketing work from traditional to social media. Why? These
companies are seeing larger ROIs from social media work, and conventional media not as
efficient as they utilized to.
This growing interest in SMM has also developed possibilities for the position that didn't exist
a short time ago, the Social Media Manager.
Social Media Jobs Exposed