We have heard about AMP pages, Facebook Instant Articles and even Apple News, so what dose this all mean? We go through the deck I presented at Web Analytics Wednesday's on the current issues with Ad Blocking and Mobile Speed issues that leads us to AMP. Learn how to get started with AMP and learn how to integrate with Analytics platforms like Google Analytics and Adobe Marketing Cloud in its infant stages.
Any questions feel free to contact me on LinkedIn
4. Contents & Agenda
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Mobile Consumer & AMP
• What is AMP
• The Mobile Consumer
Beyond AMP
• Variations of AMP and Differences
• Apple News
• Facebook Instant Articles
Getting Started
• Tracking for AMP
• Validating AMP
• Special Considerations
• The future for AMP
• Organic Search & Social
• Trying for yourself
Future Trends