My recent talk on Healthcare Entrepreneurship at the mHealth symposium, April 29 2017, organised by AZ Delta in Roeselare, Belgium. It illustrates patient centric thinking; how to develop together with the customer around the table (hackatons and makerspaces); why software is not eating the world and digital is an enabler to customer experience; arguments to build plug-and-play start-ups into scale-ups (think LEGO tape); how to spot novel business opportunities watching trends; and why your genome and prevention are the NEW creative. Here is the live version (Dutch spoken): https://youtu.be/ewLbyCk6w2c?t=12682

1. Entrepreneurship
in mHealth
Prof. Dr. Koen Kas
@kaskoen
Roeselare - April 29, 2017

3. Butterfly Lounge, CA

4. Who is / are you customer(s)

8. Watch your customers, then listen to them
Walt
Heart failure patient

11. HACK EPILEPSYA TWO-CITY HACKATHON WITH A SINGLE PURPOSE:
IMPROVING THE LIVES OF PEOPLE WITH EPILEPSY
Hack Epilepsy is sponsored by UCB, a global biopharmaceutical company
and organized by InBioVeritas and HealthStartup.

12. • 100 super-motivated
people came from all over
the world
• Concrete results: 17
projects all with a working
prototype, built in one
weekend, today 6 are still
very active (5 of them
supported by UCB)
• Huge enthusiasm among
all stakeholders, including
patient advocates and
healthcare professionals
They work
@kaskoen

13. http://mhealth.be
• Belgium’s first hackathon dedicated to
Mobile Health
• Created 12 digital healthcare products
& services that delight patients
@kaskoen

14. Hospital Patient
Innovation
commitees
Hospitals hiring Chief
Patient Experience
Officers
Koen Kas @kaskoen
Baymax, Big Hero 6

18. What if Apple would hire 10.000 doctors ?
Koen Kas @kaskoen

19. Koen Kas @kaskoen
EHR/PHR = sick data -> relevant health data

20. Digital Health funding - year over year - $6B 2016

21. In stead of further fragmentation
Build a vision for scale-ups

23. Could mHealth Apps disrupt bricks model?
Koen Kas @kaskoen

24. Remember where it all began
Amazon ate Borders (books & music store)
Koen Kas @kaskoen

26. Koen Kas @kaskoen

27. Emerging opportunities
Workplace ‘safety’
Reputation
Novel indications
Your genome

29. Real mobile health: my ‘car’ my hospital
Koen Kas @kaskoen
Max Motor Dreams, Ford

31. Attractive design
WHILL
Koen Kas @kaskoen

32. Anticipating novel indications
Koen Kas @kaskoen

33. Anticipating novel indications
Koen Kas @kaskoen

34. Personal genome analysers check your
3.000.000.000 DNA code
Oxford Nanopore
Koen Kas @kaskoen

35. Retail genome sequencing
Koen Kas @kaskoen

36. Quantified Self generation 1.0
1. Step detection
2. Heart Pulse
3. Heart rate variability
4. Blood pressure
5. Blood oxygenation
6. Body temperature
7. SleepFitBit Force
Nike Fuelband
Koen Kas @kaskoen

37. Tory Burch for Fitbit Collection
Swarovski / Misfit WearablesWiseWear
Koen Kas @kaskoen

38. Exercise is GOLD - Doctor prescribes a stepcounter
Or a walk in the park
+ 2.000 steps / day
- 20% Co-morb

39. Koen Kas @kaskoen
Building novel business on real world evidence

40. 150 min exercise / week
-> 35% less likely
to die prematurely

41. Electroshocks

42. First Californian school with standing desks only

44. Design at help
Koen Kas @kaskoen

47. Sitting is the new smoking
Koen Kas @kaskoen

49. ?
University makes wearable / 10.000 steps
mandatory for its students
Oral Roberts University

50. Wellcoins, Healthcoins & Fitcoins

51. Netflix personal trainer transforms your favorite
characters into your coach

52. Jobs of the future
Communication with coaches
HealthSlate Koen Kas @kaskoen

53. Build invisible workflows

54. Kill ROI as a metric

55. We are all entrepreneurs – let us be bold
#SickNoMore

56. White sails hospital & spa, Tunis
Money for from prevention
Koen Kas @kaskoen

57. Don’t disrupt. Delight
1. Listen to / Think patient (not yet) experience
2. Create plug & play workflow - Tech transparent
3. Genome data & Prevention the new creative

58. To keep up to date
healthskouts.com

59. Muriel Bordier
Contact
Prof. Dr. Koen Kas
Koen.kas@inbioveritas.com
@kaskoen
+32 479 419962
Health Innovation Engine