Kogital agency presentation. Kogital is a digital and social media marketing agency.

2. Kogital is a digital agency offering
360° digital marketing
communication solutions built on
strategies considering
return-of-investment and key
performance indicators, and
creative campaigns.

3. Strategy
Creativity and
Technology
Measurement
and Analytics Social Marketing
Media Planning
and Buying
Mobile Marketing Search Marketing Influencer
Marketing

4. Strategy

5. If you know the enemy and know
yourself, you need not fear the result
of a hundred battles. If you know
neither the enemy nor yourself, you
will succumb in every battle.
-Sun Tzu

6. Strategy
● Market, brand, and competitor analysis
○ SWOT analysis
● Customer analysis
○ Persona analysis
○ Customers’ journey
● Positioning
○ FCB Grid

7. Creativity and Technology

8. Creativity and Technology
● Graphic design
● Copywriting
● Photography and video production
● Motion graphics, 2D/3D animation
● Web and mobile applications
● Innovative technology applications - Augmented reality, virtual reality

28. © Uluç Yemen

29. © Ulaş Beşoklar

30. © Ulaş Beşoklar

31. © Mürsel Fındıkoğlu

32. © Mürsel Fındıkoğlu

33. © Mürsel Fındıkoğlu

34. © Ilgaz Erel

35. © Ilgaz Erel

36. © Ilgaz Erel

37. Measurement and Analytics

38. Risk comes from not knowing what you're doing.
- Warren Buffett

39. ● Detailed pageview analysis
● Page flow analysis
● Purchase funnel analysis
● User behavior analysis
● Conversion tracking setup and
analysis
● Event tracking setup and
analysis
● Follower insights

40. Social Marketing

41. Social Media Management

42. Facebook

43. Facebook

44. Facebook

45. Facebook

46. Facebook

47. Facebook

48. Facebook

49. Facebook

50. Facebook

51. Facebook

52. Facebook

53. Facebook: Video - Live Stream Post

54. Twitter

55. Twitter

56. Instagram

57. Instagram

58. Instagram

59. Instagram

60. Instagram

61. Instagram

62. Linkedin

63. Youtube

64. Youtube

65. Youtube

66. Youtube

67. Social Media Campaigns
According to brands’ marketing strategies we
create, execute and report on
● Competitions
● Applications
● Offers (such as discounts, coupons etc)

68. Social Media Campaign: #modavapurundabayramvar

69. Monitoring and Social CRM
● Monitoring and reporting mentions about the Brand.
● Monitoring and reporting mentions about the competitors.
● Contacting and maintaining positive perception of the Brand through users mentioning the
Brand and/or industry.
● Creating and executing crisis scenarios.
● Interacting with comments and messages on social networks.
● Monthly reporting.

70. Digital Media Planning and Buying

71. Digital Ad Network: Google AdWords
Search Ads Display Ads Shopping Reklamları

72. Digital Ad Network: Google AdWords - YouTube

73. Digital Ad Network: Facebook - Instagram

74. Digital Ad Network: Twitter

75. Digital Ad Network: LinkedIn
Sponsored Content Sponsored InMail Text Ads

76. Other Digital Ad Networks

77. Mobile Marketing

78. Mobile Marketing
● Mobile application design
and development.
● Location based ads.
● In-app ad display.
● Game integration.

79. Search Marketing

80. Arama
Pazarlaması
Search Marketing
● Keyword/keyphrase analysis
● Search Engine Optimization
● Location based search results
● Google, Yandex and Bing indexing
● Business page (Google Business,
Foursquare vb.) submission
● Google Maps submission
● Structured data coding

81. Influencer Marketing

82. Influencer Marketing: #GaziantepiKeşfet

83. Influencer Marketing: #GaziantepiKeşfet
Influencerlar arası etkileşimle ilgi arttırılıyor.

84. Influencer Marketing: #GaziantepiKeşfet
Campaign outcome
4.133.000
reach
60.950
interaction

85. Why us?

86. With our academic and practical background in
marketing communications,
we offer our customers tailormade solutions

87. If your business is not on the Internet,
then your business will be out of business.
-Bill Gates

89. info@kogital.com | 0850 532 0 238
Contact Us

90. Thank You