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When search and Social Collide

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Alan K'necht
Alan K'necht

Slides originally used during my keynote at Dublin City University November 1, 2011

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Convergence of Social Media Analytics & Traditional Measurement Presented by: Alan K’necht
What is Social Media? Marketing ////////
SoMe Draws People Together
So How Big is Your Fire? And How Do You Measure It?
Earliest Measurement Tools
Early Measurement Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Goal of Measuring Heads? ,[object Object],[object Object]
What Are We Measuring Now? ,[object Object],[object Object],[object Object],[object Object]
Measuring Your Fire/Success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tools of Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Scoring Tools ,[object Object],[object Object],[object Object],[object Object]
How Big is Your Pond?
When to Use Scoring Tools ,[object Object],[object Object]
What Happens When You Compare?
Evaluating Individuals
 
Use Scoring Tools to Find People ,[object Object],http://www.peerindex.com/topic/guinness
Find Influencers
Back to Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Back to Basics ,[object Object],[object Object],[object Object],[object Object]
Back to Basics ,[object Object]
Social’s Impact on Page Views
Bring it Together!
Bring it Together! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Setting Up Score Cards ,[object Object],Measure/Period 1 2 3 4 Totals Tweets Out 25 35 20 15 95 RTs 30 60 40 25 155 Facebook Posts 1 2 1 3 7 FB Likes/Comments 3 15 0 25 43 Blog Posts 2 3 2 4 11 Shares/Comments 15 88 50 100 253
ID What’s Drawing People In ,[object Object],[object Object],[object Object],[object Object]
ID What’s Drawing People In ,[object Object],[object Object]
Is Your Effort Working? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measure the Right Stuff ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measure Attraction Not BTUs ,[object Object],[object Object],[object Object]
Thank You Alan K’necht [email_address] @aknecht Just type my name into Google

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