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PERSUASIONPERSUASIONPERSUASION
STRATEGIES
PERSUASION
STRATEGIES
BY: Dr. Arvinder Singh
(Human Intelligence Trainer)
How to Get People To Like You
(In 90 Seconds and Less)
Develop “Like Ability”
How do You Develop Likeability?
#1-“Two Birds of a Feather”
• Demonstrate Similarities with the Target
Person.
How do You Develop Likeability?
#2-“The George Clooney/ Halle Berry Effect”
• Pay Careful Attention To How We Look
How do You Develop Likeability?
#3-“May I Compliment Thee?”
• Give Compliment
WIIFM: Go to the Edge
• WIIFM – What’s in it For Me?
• Know your Target’s Goals.
WIIFM: Go to the Edge
# 4 - Go the Edge
Benefits target will receive.
• Esteem More
• Do More• Do More
• Gain More
• Enjoy More
WIIFM: Go to the Edge
# 5 - The “Star Wars” Toothbrush Technique
• Include Specific Benefits
The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#6 - The Expertise Advantage
Correlation between Source Expertise and
Persuasive Success
The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#6 - “See My Decorated Wall?”
• Show Credentials and Achievements.
The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#7 - “The Expert Spillover Effect”
• Long Term Strategy – Connection with Experts
Experts
The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#8 - “Geek Street”
• To Become Expert Develop the Habit of
Reading
The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#9 - “The Anecdotal Testimony”
• Showcase Testimonials from Previous Clients.
The Expert Spillover Effect, Geek Street
and Other Cool Techniques
#10 – The “Don’t be an Idiot” Strategy
• Should have Required Knowledge
• Become Competent
#11- The Yes Ladder: Putting Your
Target into an Agreement Mindset
• Set Positive Mood of Target.
• Ask Serious of Questions to which You Know
Answers are “Yes”.
#12- The Fair Persuader: One Sided
Versus Balanced Arguments
• Two Sided Arguments with Counter
Arguments.
#13 - Inoculation
Immunize Your Prospect
Against CounterAgainst Counter
Persuasion Attempts.
The Mint Sweet and Other
Experiments
#14-”How Can I Help You?”
• Law of Reciprocation
The Mint Sweet and Other
Experiments
#15-”The Mint Sweet / Coke Gift”
• Small Favor Even Though Client may not have
asked For It.
The Petrified Forest
# 16 – The Sitcom Laughter Track
• Use Social Proof – Sitcoms with Laughter
Track.
The Petrified Forest
# 17 – The Petrified Forest Persuasion Failure
• Do not Use Negative Social Proof
#18- The Rokia Technique
• Include Story to Develop Connectivity with
People’s Emotions.
• Story Should Contain:
o Characterso Characters
o Conflict/ Difficulty
o Cure
o Change
Clear Next Step
#19 – Clear Next Step
What is the Next Step You Want Your Prospect
To Take? Ask Them To take It.
The Counterintuitive Persuasion
Technique that Works
#20- The BYAF Technique
• But You Are Free Technique
What to Do If Your Prospect Says No
#21-The Power of “Why Not?”
To Uncover and address the Objections
Train Your Mind, Intelligence, Creativity and
Emotional Intelligence by Dr. Arvinder Singh,
Gold Medallist, National Award Winner and
Motivational Speaker.Motivational Speaker.
Visit : http://drarvindersingh.com

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Persuasion strategies

  • 2. How to Get People To Like You (In 90 Seconds and Less) Develop “Like Ability”
  • 3. How do You Develop Likeability? #1-“Two Birds of a Feather” • Demonstrate Similarities with the Target Person.
  • 4. How do You Develop Likeability? #2-“The George Clooney/ Halle Berry Effect” • Pay Careful Attention To How We Look
  • 5. How do You Develop Likeability? #3-“May I Compliment Thee?” • Give Compliment
  • 6. WIIFM: Go to the Edge • WIIFM – What’s in it For Me? • Know your Target’s Goals.
  • 7. WIIFM: Go to the Edge # 4 - Go the Edge Benefits target will receive. • Esteem More • Do More• Do More • Gain More • Enjoy More
  • 8. WIIFM: Go to the Edge # 5 - The “Star Wars” Toothbrush Technique • Include Specific Benefits
  • 9. The Expert Spillover Effect, Geek Street and Other Cool Techniques #6 - The Expertise Advantage Correlation between Source Expertise and Persuasive Success
  • 10. The Expert Spillover Effect, Geek Street and Other Cool Techniques #6 - “See My Decorated Wall?” • Show Credentials and Achievements.
  • 11. The Expert Spillover Effect, Geek Street and Other Cool Techniques #7 - “The Expert Spillover Effect” • Long Term Strategy – Connection with Experts Experts
  • 12. The Expert Spillover Effect, Geek Street and Other Cool Techniques #8 - “Geek Street” • To Become Expert Develop the Habit of Reading
  • 13. The Expert Spillover Effect, Geek Street and Other Cool Techniques #9 - “The Anecdotal Testimony” • Showcase Testimonials from Previous Clients.
  • 14. The Expert Spillover Effect, Geek Street and Other Cool Techniques #10 – The “Don’t be an Idiot” Strategy • Should have Required Knowledge • Become Competent
  • 15. #11- The Yes Ladder: Putting Your Target into an Agreement Mindset • Set Positive Mood of Target. • Ask Serious of Questions to which You Know Answers are “Yes”.
  • 16. #12- The Fair Persuader: One Sided Versus Balanced Arguments • Two Sided Arguments with Counter Arguments.
  • 17. #13 - Inoculation Immunize Your Prospect Against CounterAgainst Counter Persuasion Attempts.
  • 18. The Mint Sweet and Other Experiments #14-”How Can I Help You?” • Law of Reciprocation
  • 19. The Mint Sweet and Other Experiments #15-”The Mint Sweet / Coke Gift” • Small Favor Even Though Client may not have asked For It.
  • 20. The Petrified Forest # 16 – The Sitcom Laughter Track • Use Social Proof – Sitcoms with Laughter Track.
  • 21. The Petrified Forest # 17 – The Petrified Forest Persuasion Failure • Do not Use Negative Social Proof
  • 22. #18- The Rokia Technique • Include Story to Develop Connectivity with People’s Emotions. • Story Should Contain: o Characterso Characters o Conflict/ Difficulty o Cure o Change
  • 23. Clear Next Step #19 – Clear Next Step What is the Next Step You Want Your Prospect To Take? Ask Them To take It.
  • 24. The Counterintuitive Persuasion Technique that Works #20- The BYAF Technique • But You Are Free Technique
  • 25. What to Do If Your Prospect Says No #21-The Power of “Why Not?” To Uncover and address the Objections
  • 26. Train Your Mind, Intelligence, Creativity and Emotional Intelligence by Dr. Arvinder Singh, Gold Medallist, National Award Winner and Motivational Speaker.Motivational Speaker. Visit : http://drarvindersingh.com