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CAMPAIGNS	
  FOR	
  LAUNCH	
  PHASE	
  	
  	
  




                                                            	
  
                                                  05.10.2012	
  
 Campaign	
  1	
  :	
  Protsahan	
  	
  

     CONTENT

•    Campaign	
  Title	
  :	
  PainBng	
  AucBon	
  to	
  Support	
  girl-­‐child	
  in	
  India.	
  

•    Project	
  :	
  Social	
  Enterprise	
  Protsahan	
  aims	
  to	
  send	
  girls	
  back	
  to	
  school	
  through	
  it’s	
  “Project	
  Educare”.	
  In	
  India	
  
     34%	
  of	
  girls	
  drop	
  out	
  of	
  primary	
  school,	
  20%	
  have	
  their	
  first	
  child	
  before	
  18	
  years.	
  Its	
  an	
  opportunity	
  cost	
  of	
  
     USD	
  50	
  to	
  send	
  a	
  child	
  to	
  school;	
  girls	
  oZen	
  work	
  in	
  house-­‐holds	
  or	
  at	
  Bmes	
  brothels!	
  Money	
  raised	
  through	
  
     this	
  project	
  will	
  help	
  educate	
  a	
  girl	
  for	
  1	
  year	
  and	
  will	
  empower	
  her	
  generaBons.	
  

•    What	
   will	
   you	
   get	
   :	
   Two	
   aucBon	
   winners	
   will	
   get	
   beauBful	
   two	
   Madhubani	
   painBngs	
   made	
   by	
   the	
   children	
   of	
  
     Protsahan.	
  

•    Pictures:	
  A^ached	
  in	
  next	
  slide.	
  	
  

•    Target	
  Money	
  :	
  USD	
  1000+	
  	
  (	
  not	
  limited	
  but	
  expected)	
  	
  

•    Social	
  Enterprise:	
  Protsahan	
  educates	
  slum-­‐dwelling	
  children	
  and	
  women	
  	
  in	
  Delhi	
  through	
  art	
  and	
  creaBvity	
  

•    Url:	
  www.protsahanindiafoundaBon.org	
  

•    Video:	
  Click	
  here	
  
 Campaign	
  1	
  :	
  Protsahan	
  	
  
PICTURES
Campaign	
  2	
  :	
  Protsahan	
  	
  

       CONTENT

•      Campaign	
  Title	
  :	
  PainBng	
  AucBon	
  to	
  empower	
  the	
  urban-­‐slum	
  woman	
  

•      Project	
  :	
  Protsahan	
  aims	
  to	
  empower	
  Dalit	
  women	
  in	
  India	
  through	
  their	
  “Project	
  Stree”.	
  It’s	
  a	
  sad	
  situaBon	
  
       for	
   Dalit	
   women	
   in	
   India,	
   most	
   of	
   them	
   work	
   in	
   house-­‐holds	
   earning	
   a	
   meager	
   USD	
   50	
   per	
   month.	
   They	
   oZen	
  
       depend	
  on	
  their	
  children	
  for	
  an	
  income	
  and	
  are	
  forced	
  into	
  sexual	
  exploitaBon.	
  OZen	
  are	
  harassed	
  by	
  their	
  
       own	
  men.	
  Protsahan	
  wishes	
  to	
  put	
  an	
  end	
  to	
  this	
  by	
  encouraging	
  women	
  to	
  take	
  up	
  alternaBve	
  livelihoods	
  
       and	
  convert	
  themselves	
  into	
  entrepreneurs.	
  

•      What	
   will	
   you	
   get	
   :	
   Two	
   aucBon	
   winners	
   will	
   get	
   a	
   beauBful	
   ancient	
   Indian	
   artwork	
   painBngs	
   and	
   a	
   ethnic	
  
       neckpiece	
  made	
  by	
  slum	
  women.	
  

•      Pictures:	
  A^ached	
  to	
  the	
  side	
  

•      Target	
  Money	
  :	
  USD	
  1000+	
  	
  (	
  not	
  limited	
  but	
  expected)	
  	
  

•      Social	
  Enterprise:	
  Protsahan	
  educates	
  slum-­‐dwelling	
  children	
  and	
  women	
  	
  in	
  Delhi	
  through	
  art	
  and	
  creaBvity	
  

•      Url:	
  www.protsahanindiafoundaBon.org	
  

•      Video:	
  Click	
  here	
  
	
  
	
  
 Campaign	
  2	
  :	
  Protsahan	
  	
  

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Campaign examples

  • 1. CAMPAIGNS  FOR  LAUNCH  PHASE         05.10.2012  
  • 2.  Campaign  1  :  Protsahan     CONTENT •  Campaign  Title  :  PainBng  AucBon  to  Support  girl-­‐child  in  India.   •  Project  :  Social  Enterprise  Protsahan  aims  to  send  girls  back  to  school  through  it’s  “Project  Educare”.  In  India   34%  of  girls  drop  out  of  primary  school,  20%  have  their  first  child  before  18  years.  Its  an  opportunity  cost  of   USD  50  to  send  a  child  to  school;  girls  oZen  work  in  house-­‐holds  or  at  Bmes  brothels!  Money  raised  through   this  project  will  help  educate  a  girl  for  1  year  and  will  empower  her  generaBons.   •  What   will   you   get   :   Two   aucBon   winners   will   get   beauBful   two   Madhubani   painBngs   made   by   the   children   of   Protsahan.   •  Pictures:  A^ached  in  next  slide.     •  Target  Money  :  USD  1000+    (  not  limited  but  expected)     •  Social  Enterprise:  Protsahan  educates  slum-­‐dwelling  children  and  women    in  Delhi  through  art  and  creaBvity   •  Url:  www.protsahanindiafoundaBon.org   •  Video:  Click  here  
  • 3.  Campaign  1  :  Protsahan     PICTURES
  • 4. Campaign  2  :  Protsahan     CONTENT •  Campaign  Title  :  PainBng  AucBon  to  empower  the  urban-­‐slum  woman   •  Project  :  Protsahan  aims  to  empower  Dalit  women  in  India  through  their  “Project  Stree”.  It’s  a  sad  situaBon   for   Dalit   women   in   India,   most   of   them   work   in   house-­‐holds   earning   a   meager   USD   50   per   month.   They   oZen   depend  on  their  children  for  an  income  and  are  forced  into  sexual  exploitaBon.  OZen  are  harassed  by  their   own  men.  Protsahan  wishes  to  put  an  end  to  this  by  encouraging  women  to  take  up  alternaBve  livelihoods   and  convert  themselves  into  entrepreneurs.   •  What   will   you   get   :   Two   aucBon   winners   will   get   a   beauBful   ancient   Indian   artwork   painBngs   and   a   ethnic   neckpiece  made  by  slum  women.   •  Pictures:  A^ached  to  the  side   •  Target  Money  :  USD  1000+    (  not  limited  but  expected)     •  Social  Enterprise:  Protsahan  educates  slum-­‐dwelling  children  and  women    in  Delhi  through  art  and  creaBvity   •  Url:  www.protsahanindiafoundaBon.org   •  Video:  Click  here      
  • 5.  Campaign  2  :  Protsahan