People become brands, brands are getting personal - welcome to the SoMe ecosystem anno 2017. Join this webinar to find out how Snapchat and Instagram have changed the social game and how you can leverage them to ramp up your brand’s social presence. David Ledstrup, Head of Social at Marvelous, gives you the inside scoop on what Snapchat and Instagram Stories bring to the table by sharing strategic insights on how to talk their language as a brand. Key takeaways: - Where to start with Snapchat and Instagram Stories if you are the new kid on the block - How to tap into their marketing potential and measure success - How to leverage social media influencers strategically

1. The Snapchat - Instagram Stories Battle!

2. 1. Welcome
2. Let’s get started
3. Komfo Summit 2017

3. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS

4. WE ARE 56 HARD-WORKING, FUN-LOVING, PASSIONATE ADVERTISING
PROFESSIONALS DIVIDED INTO 4 OFFICES LOCATED IN THE CAPITALS OF THE
NORDIC COUNTRIES.
F R O M P Ø L S E R T O
K Ö T T B U L L A R
OSLO
CPH
STHLM
HELSINKI
@KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS

5. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS

6. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
K N O W Y O U R A U D I E N C E
Social
Interest
Professional

7. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
H O W T O G E T S T A R T E D
WHO?
WHY?
WHAT?
HOW?

8. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
H O W T O G E T S T A R T E D – S T O R Y T E L L I N G ,
S T O R Y T E L L I N G S T O R Y T E L L I N G
S T O R Y T E L L I N G & M O R E S T O R Y T E L L I N G

9. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
H O W T O G E T S T A R T E D – S T O R Y T E L L I N G ,
S T O R Y T E L L I N G S T O R Y T E L L I N G
S T O R Y T E L L I N G & M O R E S T O R Y T E L L I N G

10. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
H O W T O G E T S T A R T E D – S T O R Y T E L L I N G ,
S T O R Y T E L L I N G S T O R Y T E L L I N G
S T O R Y T E L L I N G & M O R E S T O R Y T E L L I N G

11. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
H O W T O G E T S T A R T E D – S T O R Y T E L L I N G ,
S T O R Y T E L L I N G S T O R Y T E L L I N G
S T O R Y T E L L I N G & M O R E S T O R Y T E L L I N G

12. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
H O W T O G E T S T A R T E D – S T O R Y T E L L I N G ,
S T O R Y T E L L I N G S T O R Y T E L L I N G
S T O R Y T E L L I N G & M O R E S T O R Y T E L L I N G

13. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS

14. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
R O U N D 4 – S C O R I N G P O I N T S & M E A S U R A B I L I T Y
R O U N D 1 – T H E W E I G H T A N D N U M B E R G A M E
R O U N D 5 – A U D I E N C E S T R E N G T H & L O Y A L T Y
R O U N D 2 – M A R K E T I N G F L A I R & A D V E R T I S I N G C A P A B I L I T I E S
R O U N D 3 – T E C H N I Q U E & ( B R A N D ) U S A B I L I T Y

15. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
R O U N D 1 – T H E W E I G H T A N D N U M B E R G A M E
• 1 6 6 + M I L L I O N D A I L Y A C T I V E U S E R S
• 3 0 0 + M I L L I O N M O N T H L Y A C T I V E U S E R S
- - -
• 4 0 0 M I L L I O N S N A P S P E R D A Y
• 2 0 0 + M I L L I O N D A I L Y A C T I V E U S E R S
• 7 0 0 + M I L L I O N M O N T H L Y A C T I V E U S E R S
- - -
• 9 5 M I L L I O N I G S T O R Y P O S T S P E R D A Y

16. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
R O U N D 2 – M A R K E T I N G F L A I R & A D V E R T I S I N G C A P A B I L I T I E S

17. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
R O U N D 2 – M A R K E T I N G F L A I R & A D V E R T I S I N G C A P A B I L I T I E S

18. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
R O U N D 3 – T E C H N I Q U E & ( B R A N D ) U S A B I L I T Y
• I M A G E S A N D V I D E O S
T H A T D I S A P P E A R
• P R I V A T E , P U B L I C A N D
F O L L O W E R B A S E D
• C R E A T I V I T Y W I T H T E X T,
E M O J I S , F I L T E R S , A N D
D R A W I N G S
• ” T H E O R I G I N A L ”
• U N I Q U E U S E R B A S E
• F U N , Q U I R K Y V I B E
• C R E A T I V E ( M E S S Y ? )
P L A Y G R O U N D
• F A M I L I A R I T Y
• D I S C O V E R A B I L I T Y
• V E R I F I E D L I N K S H A R I N G
• T A G - A B I L I T Y
• I N S T A G R A M L I V E
• M O R E D I V E R S E ( A N D
L A R G E R ) U S E R B A S E
• D E E P M E A S U R A B I L I T Y

19. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
R O U N D 4 – S C O R I N G P O I N T S & M E A S U R A B I L I T Y

20. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
R O U N D 4 – S C O R I N G P O I N T S & M E A S U R A B I L I T Y

21. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
R O U N D 5 – A U D I E N C E S T R E N G T H & L O Y A L T Y
• 1 8 x A V E R A G E D A I L Y S E S S I O N S P E R
S N A P C H A T U S E R
• 2 5 - 3 0 M I N U T T E S A V E R A G E M I N U T E S S P E N T
P E R D A Y
• 5 4 % + O F U S E R B A S E A R E D A I L Y U S E R S
• 5 - 1 0 A V E R A G E D A I L Y S E S S I O N S P E R I G
U S E R
• 2 0 - 2 5 A V E R A G E M I N U T E S S P E N T P E R D A Y
- - -
• 3 5 % + O F U S E R B A S E A R E D A I L Y U S E R S

22. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
R O U N D 4 – S C O R I N G P O I N T S & M E A S U R A B I L I T Y
R O U N D 1 – T H E W E I G H T A N D N U M B E R G A M E
R O U N D 5 – A U D I E N C E S T R E N G T H & L O Y A L T Y
R O U N D 2 – M A R K E T I N G F L A I R & A D V E R T I S I N G C A P A B I L I T I E S
R O U N D 3 – T E C H N I Q U E & ( B R A N D ) U S A B I L I T Y

23. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS

24. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
B O N U S :
I N F L U E N C E R M A R K E T I N G
2 0 1 7

25. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
• P R O D U C T P L A C E M E N T
• ’ T H E M R V L S C H A L L E N G E ’
• U S E R G E N E R A T E D C O N T E N T
• B R A N D A M B A S S A D O R
• B R A N D C O - O P
• A N D M A N Y M O R E …

26. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS

27. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
D e a r M R V L S
P l e a s e c r e a t e a c a m p a i g n t h a t …
L o v e ,
Y o u r C l i e n t

28. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
D e a r I n f l u e n c e r
P l e a s e c r e a t e a c a m p a i g n t h a t …
L o v e ,
M R V L S

29. @KOMFO / @DAVIDLEDSTRUP / @MARVELOUSCPH #KOMFOWEBINAR / #MRVLS
• F I N D T H E P E R F E C T M A T C H
• AUDIENCE
• VALUES
• INTERESTS
• CHALLENGES
• O W N Y O U R B R I E F , B U T L E T G O O F T H E S T O R Y
• THE INFLUENCER KNOWS HIS/HER AUDIENCE BETTER THAN YOU DO…
• B O O S T Y O U R C A M P A I G N S O N O T H E R C H A N N E L S + P A I D M E D I A
• C O N T R O L A N D O W N T H E P R O C E S
• TIMELINE
• RIGHTS
• MEASUREMENTS

30. A N D R E M E M B E R … Y O U A R E
T: (+45) 27 22 49 66
E: DAVID.LEDSTRUP@MRVLS.COM
W: WWW.MRVLS.COM
S: @DAVIDLEDSTRUP #MRVLS

33. Thanks…!