Kristina Fritsvold Nilsen, Vice President Retriever, has started up media analysis as a business area within Retriever, building a department that now counts more than 50 analysts in four countries.

2. Retriever is an analysis agency
using advanced technology to
deliver insights to our clients
In this analysis we have combined AI and classical qualitative
method to analyse the Listhaug case.

3. Our analysis shows that the Sylvi Listhaug case is one of the
most covered news stories so far this year.
In total, the scandal has been mentioned in 6600 Norwegian
news clippings and 8000 international news articles.
68% of the Norwegian population felt that the story made a
large impression on them.
MEDIA COVERAGE AND IMPRESSION ON
THE PUBLIC

4. The conflict got a lot of attention in social
media as well. We analysed nearly 30.000
SoMe posts and comments with a machine
learning algorithm.

5. PROVOCING
The adjective that is used the most about Sylvi Listhaug is

6. PISSED OFF
The adjective that is used the most about Jonas Gahr Støre is

7. DO THE REPORTERS ASK SYLVI LISTHAUG
CRITICAL QUESTIONS?
They do in 9% of the coverage where she is quoted.
Also when the journalists report from the press conference where
she resigned, only 14% of the coverage reveals a critical angle.