Algoritmer som er laget og optimalisert for trafikk og klikkbarhet påvirker oss mer enn vi liker å tro. Fordi vi serveres akkurat det vi vil ha, er det lite som er objektivt og nøytralt. Det kan skremme noen, men algoritmene har kommet for å bli. Lær deg spillereglene, og forstå hvordan de endrer verden. Silvija Seres, president i Polyteknisk Forening, investor og rådgiver.

1. Digital Disruption
Silvija Seres, Norsk Kommunikasjonsforening
28 september 2017

2. Tech rules the world. Software eats it.

3. The greatest
disruption ever
This time is different:
 Exponential
 Polarising
 Combinatorial

4. Exponential
Deceptive at first.

5. Polarising
Winner takes all.

6. Combinatorial
There are TWO sweet spots:
• Digital marketplaces
• Enabling technologies

7. 12 Gutenberg moments at once
1. AI, big data
2. Robotics, automation
3. Biotech, bioinformatics, synthetic biology
4. Energy, smart cities and smart houses
5. 3D printing, nanotech
6. Networks, sensors
7. Digital medicine
8. Fintech, regtech, edtech
9. VR and AR
10. Genetics
11. Transport and drones
12. Blockchain

8. Not here, not now, not so fast?
Remember not to do linear transcriptions!

9. Incumbents on iPhone
Even with the Mac, Apple attracted a lot of attention at first, but
they have remained a niche manufacturer. That will be their role
in mobile phones as well. Nokia’s Chief Strategy Officer Anssi
Vanjoki in 2009
We’ve learned and struggled for a few years here figuring out
how to make a decent phone … PC guys are not going to just
figure this out. Palm-CEO Ed Colligan in 2006
500 dollars? Fully subsidized? With a plan? I said that is the most
expensive phone in the world. And it doesn’t appeal to business
customers because it doesn’t have a keyboard. Microsoft’s CEO
Steve Balmer, 2007

10. Incumbents on Amazon
 Amazon.com is a very interesting retail concept, but IBM is already
generating more revenue, and certainly more profit, than all of the top
Internet companies combined. IBM CEO Lou Gerstner, 1999
 The reality is it would be a daunting task requiring tens of billions of
dollars in capital and years to build sufficient scale and density to
replicate existing networks like FedEx FedEx CEO Mike Glenn, 2016

11. Incumbents on Netflix
 Neither RedBox nor Netflix are even on the radar screen in
terms of competition. Blockbuster CEO Jim Keyes, 2008
 It’s a little bit like, is the Albanian army going to take over the
world? I don’t think so. Time Warner CEO Jeffrey Bewkes,
2010
 The notion that [companies like Netflix] are replacing
broadcast TV may not be quite accurate. Alan Wurtzel,
NBCU president of research and media development, 2016

12. Incumbents on Tesla
 If there were a rumour that Mercedes or Daimler planned to
start building smartphones then they (Apple) would not be
sleepless at night. And the same applies to me. Daimler CEO
Dieter Zetsche, 2015
 An iPhone belongs in your pocket, not on the road. Porsche
CEO Oliver Blume i 2016

13. Norwegian examples
Telenor
Schibsted
Wilhelmsen
StormGeo
Ruter
NRK

14. Telenor: From local Telco to 7th largest mobile
operator in the world.

15. Wilhelmsen: From shipping cars to defense
logistics and port IT.

16. StormGeo: From weather media to energy
derivatives

17. Ruter: From buses and trams to mobility services.

18. NRK: From orchestra and programming to
production and distribution for democracy.

19. Social effects of
digitalization
1. Polarisation
2.Algorithmisation
3.Globalisation

20. John Seely Brown
Halftime of a skill is
down to 5 years.

21. DOL gap
The growing skills
gap!

22. Economist &
Lifelong Learning
When education
fails to keep pace
with technology,
the result is
inequality.

23. Future skillsets

24. The new playbook for
strategy
 Continuous Reconfiguration
 Healthy Disengagement
 Deft Resource Allocation
 Innovation Proficiency
 A Discovery Driven Leadership Mindset
 Entrepreneurial Career Management

25. Bi-dexterous leadership and risk taking!

26. Hedgehog and
the fox:
Hedgehog knows one big thing.
Fox knows many small.
BE A BIT OF BOTH!

27. Love your MTP
Your purpose is
your engine of growth.

28. Love both control
and creativity
Incentivize both.
Celebrate risk-takers.

29. Love your origins
They make you
who you are.

30. Desperately seeking ALL people
Be aware of the value you bring.
Be also aware of what you need to learn.

31. Silvija’s top 5.
MASSIVE TRANSFORMATIVE PURPOSE (GRETSKY,
NRK)
BIDEXTROUS LEADERSHIP (CORE AND EDGE)
EXPERIENTIAL (FOX AND HEDGEHOG)
BOTTOM UP AND TOP DOWN (SCM AND VIPPS)
YOUNG AND OLD (LIFELONG LEARNING)

32. Some reading ideas

33. Thank you, and good luck!
Questions: silvija.seres@gmail.com
Just fun: @silvijaseres
@silvijaseres