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Business communication importance of color
1.
2. Introduction To Group Members:
Presented By:-
1. Komal Maheshwari
2. Aarti Sharma
3. Vishal Mehta
4. Don
5. Dharak Modi
6. Sunil Patel
7. Devang
3. Importance Of COLORS
Color plays a vitally important role in the world in
which we live.
Color can sway thinking, change actions and
cause reactions.
Tied to religious, cultural, political and social
influences.
4. Effectiveness of COLORS in marketplace
It is a vital key in communicating positive,
enticing and irresistible image for a product.
It is often called as ”SILENT SALES PERSON”
Color must immediately attract the consumer’s
eye.
5. Psychological Impact of COLORS
Four Psychological primary colors:
Blue
Red
Green
Yellow
They relate respectively to the body, the mind, the
emotions and the essential balance between these
four colors.
6. Psychological Impact of COLORS
Use of specific colors.
Colors can make clue to identifying objects.
Colors coding.
Colors overlay.
Use of black and white color.
Careful use of bold color such as Orange and
Red.
Use of Brown, Black and Grey color.
7. Psychological Impact of COLORS
Green- “fertile thinking "mince creativity
Color and light have medical, therapeutic implications, hence the
use of phototherapy units of blue lights to treat newborns with
jaundice, or the use of white light to treat patients with depression
because of “winter blues”.
Research shows that an occasional bold stroke of red or orange
attracts the learner’s attention to details.
Both red and orange are useful for alerting children to specific
points of knowledge or new concepts.
12. Significance of BLUE COLOR
Predictable & Weak
Unforgiving & Frigid
Lack of emotions
Aloofness
Loyalty & Trust
Caring & Concerned
Reliability & Responsibility
Calm & Peace
13.
14.
15.
16. Significance of YELLOW COLOR
Impatient & Impulsive
Depression & Fear
Critical & Judgemental
Anxiety & suicide
Cheerful & Happy
Confidence & Creativity
Wisdom & Logic
Optimism & Emotional
17.
18.
19.
20. Significance of GREEN COLOR
Possessive & Materialistic
Selfish & Greedy
Boredom & Stagnation
Indifferent & Over-cautious
Nature lover & family
oriented
Growth &Vitality
Renewal & Restoration
Adaptable & Flexible
21.
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23.
24. The power of COLORS in
learning environment
We learn to communicate through color before our language skills are
developed.
Color adds tremendous meaning to communication as it vitalizes the
message, delivering an instant impression.