How to build irresistible social casino games
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So game companies, if social gambling games are the new battlefield, how do you plan on win the war? Arming yourself with the right tools can make the difference between victory and defeat.
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How to build irresistible social casino games
- 1. A Look at Building I R R E S I S T I B L E Social Casino Games A Case Study with M o n t h l y W e b i n a r S e r i e s #KTwebinar
- 2. 2 SPEAKERS CATHERINE MYLINH Head of Marketing DAVE BEZAHLER President and CEO
- 3. Introduction The changing landscape Case study: Blitzoo’s SlotSpot • Identify opportunities • Segment players • Increase monetization rates • Recognize problems quickly • Maximize revenue with promotions • Mobile: the new frontier Q&A AGENDA
- 4. 4 WHO IS KONTAGENT? We help companies understand and optimize their customer economics. User-Centric Data Accessibility Domain Expertise
- 6. 6 DIFFERENT GAMES, DIFFERENT PLAYERS – Data is your your weapon Personas | Behaviors | Metrics Slots Blackjack Poker Sports, other Bingo
- 7. Slots Blackjack Poker Sports, other Bingo 7 DIFFERENT GAMES, DIFFERENT PLAYERS – Data is your your weapon Personas | Behaviors | Metrics
- 8. 9 WHO IS Blitzoo Games, Inc. creates original games for Facebook and mobile platforms iPhone and Android. Our games include SlotSpot, one of the premier social casino games on Facebook. ?
- 9. 10 ON THE STRIP OR ONLINE – Two converging worlds LAND-BASED & ONLINE CASINOS SOCIAL & MOBILE & OTHERS
- 10. 11 ON THE STRIP OR ONLINE – The changing landscape • How has the social casino space changed in the past few years? • What are the main differences between social casino games and land- based games? • How have the land-based casinos impacted the social casino world?
- 11. Green = Largest Farming Apps Red = Largest Casino Apps FARMING vs GAMBLING – Growth trends
- 12. 13 SLOTSPOT the basics SlotSpot was launched in 6 weeks. • How were you able to do that? • What kind of data should social casino game developers be paying attention to? CASE STUDY:
- 13. 14 There are a lot of high-value players in the social casino genre. • How have analytics have helped you acquire quality players? • Monitor virality • Analyze contests • Horse-race campaigns • A/B test everything • Bonus coins vs discounts? • ANALYTICS = TARGETED MARKETING OF SEGMENTS Identifying opportunities CASE STUDY: SLOTSPOT
- 14. 15 A/B testing sales during promotion Segmenting players CASE STUDY: SLOTSPOT
- 15. 16 Maximizing revenue with promotions CASE STUDY: SLOTSPOT Revenue with promotions Time Revenue
- 16. 17 CASE STUDY: SLOTSPOT Monetizing all players It’s a free-to-play world. How are you getting most out of all your players? • It takes an amazing deal • ~5% will pay; 5% may pay • 90% of Facebook players won’t • Offer special discounts accordingly
- 17. 18 Analytics are the best defense. • How has it helped you safeguard SlotSpot? • Minor game tweaks can greatly impact virality, engagement and revenue • ID the source of the problem Recognizing problems quickly CASE STUDY: SLOTSPOT
- 18. 19 Mobile: the next frontier CASE STUDY: SLOTSPOT Analytics will be even more important in mobile. • Any final words of wisdom for those venturing into the social/mobile casino space? • There’s a major difference in creating a great game and managing a great game. • Data helps you manage a great game—and grow it
Notas del editor
- CAT: Introduction Purpose of this webinar.
- CAT: - Introduce yourself - Introduce Dave (still waiting for bio/photo)
- CAT: Review agenda for webinar.
- CAT: Brief history of Kontagent.
- CAT: Kontagent has a client roster of hundreds of social and mobile game and app developers. Our social/mobile casino game studios include: - Blitzoo (Slotspot) - Buzz All Stars - Mytopia (Bingo Island and Governor of Poker) - Pacific Interactive (House of Fun) - Peak Games (101 Okey, Okey and Okey Plus) - Playtika - Plumbee - PopCap - Viaden
- CAT: There are two main types of casino games that people are trying to make on social and mobile platforms: Chance: slots, bingo Skilled: blackjack, poker For each of these types (chance, skill) there are different personas with different behaviors and different metrics that apply to them… so you need an analytics provider like Kontagent in order to make sure you develop the right type of game for the right player…
- CAT: There are two main types of casino games that people are trying to make on social and mobile platforms: Chance: slots, bingo Skilled: blackjack, poker For each of these types (chance, skill) there are different personas with different behaviors and different metrics that apply to them… so you need an analytics provider like Kontagent in order to make sure you develop the right type of game for the right player…
- CAT: There are two main types of casino games that people are trying to make on social and mobile platforms: Chance, e.g., slots, bingo Skilled, e.g., blackjack, poker For each of these types there are different personas with different behaviors and different metrics that apply to them. You need an analytics provider like Kontagent (remember, we’re worked with these types of customers and know the metrics and benchmarks associated with each type of game!) in order to make sure you develop the right type of game for the right player.
- DAVE: Brief introduction and history of Blitzoo.
- CAT: Speak about the converging worlds. The land-based operators understand how to develop great casino games. Have the monetary muscle to acquire high-value players. The social/mobile game developers know how to make great games with social hooks for virality to increase players, retention and monetization. It’s a VERY competitive space and will only get even more competitive if legislation changes to legalize online gambling. (refer to SOCIAL CASINO CHEAT SHEET for a more in-depth look)
- CAT: Let’s turn to Dave for a firsthand account at what he’s observed in this space. How has the social casino space changed in the past few years? What are the main differences between social casino games and land-based games? How have the land-based casinos impacted the social casino world?
- CAT: Interesting trend on the growth of the social casino segment, as farm-based games have trailed off in popularity.
- CAT: SlotSpot was launched in six weeks. How were you able to do that? What kind of data should social casino games developers be paying attention to?
- CAT:/DAVE: There are a lot of high-value players in the social casino genre. Can you give us an example of how analytics have helped you acquire them?
- DAVE: Here’s a snapshot from the Kontagent dashboard of a promotion, and how we A/B tested it with our players to understand which promos worked with which demographic of players.
- CAT: Take a look at this chart. You can see how Dave’s team really started to maximize revenue as time progresses. Dave, can you tell us more about how analytics are helping? DAVE: We’ve been able to really use the A/B testing we talked about in the previous slides to fine-tune our games, and find out what really appeals to the players. With a dashboard to tell us exactly what’s working, they’re been able to present offers that spiked revenues. You can clearly see how the activity picks up from left to right, with the X-axis representing time and the Y-axis representing revenue.
- http://i.istockimg.com/file_thumbview_approve/17366805/2/stock-illustration-17366805-welcome-to-las-vegas.jpg http://www.istockphoto.com/stock-illustration-15691406-las-vegas-sign.php?st=465102e http://www.istockphoto.com/stock-photo-17125711-online-gambling.php?st=a10ba22
- DAN/DAVE: Analytics are the best defense. How has it helped you safeguard SlotSpot?
- CAT/DAVE: Analytics will be even more important in mobile. Do you have any advice for those venturing into the social casino space?
- DAN: Conclude webinar. Tell viewers how they can reach us, sign up for white papers and additional content. We will be following up with a Q&A… check your email for it about a week. Plug Twitter and kScope. Follow Blitzoo and check out their games, too.