The Marketing Funnel should not be buried. It should be FLIPPED.

2. Social
recommendations
:
Most
Trusted

3. Social
circle:
Most
Influence

4. Social
cues
change
behavior

5. The
most
powerful
selling
of
products
&
Ideas
takes
place
not
marketer
to
consumer,
but
consumer
to
consumer

6. Get
the
point
Social
recommendations
are
#
1
purchase
driver

7. Time
for

8. Time
to
FLIP

9. Time
to
FLIP
the

10. awareness
new
users

11. users
new
users

12. advocates
new
users

13. Find
&
Nurture
real
consumer
Advocates

14. Influencers
Viral
content
Millions
of
passive
Fans
Conversation
calendars

15. Influencers
Viral
content
Millions
of
passive
Fans
Conversation
calendars
Not
100%
useless
But
Not
unique
also

16. Influencers
&
Advocates

17. Do
you
know
your
Advocates
within
your
1mn
followers

18. Are
you
treating
your
Advocates
differently
v/s
passive
followers

19. Are
your
Advocates
doing
actions
for
you

20. Time
to
FLIP
the

21. Learn
more

22. When
you
are
flip
ready
Get
in
touch

23. Between
Colleagues
we
create
Between
Family
real
consumer
Advocates
who
do
genuine
advocacy
actions
for
your
brands
Between
Friends

24. YEARS
3
we
create
real
consumer
Advocates
who
do
genuine
advocacy
actions
for
your
brands
BRANDS
15+
ADVOCACY
ACTIONS
20mn

25. That
is
why….

26. Most
awarded
WOMM
agency
in
the
world

27. 3
Oscars
of
WOM
Marketing
in
2
years