CTV is a privately owned company that began in 1980 that specializes in cable television advertising capabilities and resources. They utilize proprietary databases and research tools like Simmons, Claritas, Strata, and Nielsen to help clients maximize their cable TV buys. CTV handles all aspects of the cable TV process from research and planning to buying, trafficking, billing and reconciliation.

1. Want t o Make Your Brand Pop?
We’ve Got You Covered

2. Ut ilize CTV’s
Resource & Research
Capabilit ies
t o Maximize Usage of
Cable Television
Conf ident ial and Propriet ary t o CTV 20152

3. CTV Media Local Cable Capabilit ies
I nt erconnect +
New Technology
Agenda
3 Conf ident ial and Propriet ary t o CTV 2015

4. Privat ely Owned Company t hat Began Operat ion in 1980
CTV Places Buys Throughout t he Ent ire USA
CTV Operat es as an Ext ension of t he Agency
Our Propriet ary Dat abase Cont ains Coverage Dat a & Planning Rat es f or
Over 5,000 Cable Syst ems
Who We Are
4 Conf ident ial and Propriet ary t o CTV 2015

5. CTV’s Goal is t o Provide Seamless & Timely Support by Becoming an
I ndispensable Cable Resource f or Your Media Depart ment
Approach
• Research
• Planning
• Buying
• Post Logging
• Traf f ic
• Billing/ Reconciliat ion
5 Conf ident ial and Propriet ary t o CTV 2015

6. Our Dat abase is Able t o Produce Det ailed Report s I ncluding:
CTV Cable Database
• I nt erconnect s/ Zones/ Mult i-Zone Combos
• Cit y/ Count y Zip Codes
• Net works/ St andard Rat es Updat ed Quart erly
• Cable Syst em Report s
• Hist orical Buy Det ail
• Available Net works
6 Conf ident ial and Propriet ary t o CTV 2015

7. I n House Resources:
Research & Planning
• Simmons Market Dat a
• Clarit as Mapping Syst em
• St rat a Media Planning Sof t ware
• SBMS Billing Management Sof t ware
• Nielsen Local Market Rat ings
• Showseeker
7 Conf ident ial and Propriet ary t o CTV 2015

8. Dat abase I ncludes:
Claritas Capabilities
• US Census & St at ist ics
• Prizm Clust er Group Dat a
• Simmons/ MRI Dat a
Maps & Report s I ncludes:
• St ore or Dealer Locat ions
• Propensit y t o Purchase a Product or Use a
Service
• Lif est yles & Socioeconomic Prof iles
8 Conf ident ial and Propriet ary t o CTV 2015

9. Bost on I nt erconnect
Interconnect vs. Zones
Bost on Zones
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10. CTV Uses t he St rat a Management Syst em f or Cable Planning & Execut ion
Nielsen Rat ings f or all 210 DMAs
Pre & Post Buying Feat ures on Local Cable
Cable Syst em & Net work I nf ormat ion Elect ronically Loaded
Applies Local Cable Zones t o Schedules
Delivers I nvoices Elect ronically wit h a Full Range of Support ing Report s
I ncludes Rankers, Mult i-Book Trends, Research t o Opt imize Buys & Post Buy
Analysis
Strata Capabilities
10 Conf ident ial and Propriet ary t o CTV 2015

11. Planning Process
Rank Programs
Combine Daypart s & St rip I n Weekly Series
Verif y Available Programming f rom Rat ings Book
I dent if y Upcoming Premiers
Trend Rat ings
Negot iat e Rat es
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12. Stewardship
Buy Execution:
Negot iat ed Rat es
Added Value
Cr oss Channel Pr omot ions
Bonus Spot s
Aut o-Fill
Sponsor ships
Weekly Post Logging
Traffic:
Dist ribut es Tr af f ic
I nst r uct ions
Conf ir ms Receipt of Tapes,
Logos & Taglines
Invoicing:
Single Reconciled I nvoices
Elect r onic I nvoicing
Posting:
Det ailed Post ing I nf or mat ion
12 Conf ident ial and Propriet ary t o CTV 2015

13. Interconnect +: On
Demand
DirecTV & Dish – purchased by DMA
•Commercials Sent t o Subscribers DVRs & St ored Unt il Queued t o Air
•DVR Penet rat ion Approximat ely 50%
•Only Airs :30s Commercials
•Traf f ic Requires 72h Turn Around Time
•Dif f erent Sys Code & Break Times t han I nt erconnect
13 Conf ident ial and Propriet ary t o CTV 2015

14. New Technology
14 Conf ident ial and Propriet ary t o CTV 2015

15. Comcast RFI Reports
RFI Lead Report
Interactive Metrics Report
Request
Date
Batch
Date
First
Name
Last
Name
Address City State Zip
102012 102112
102012 102112 Deborah Roberts 15622 116th Ter N Jupiter FL 33478
102012 102112 Dori Hammersfahr 13018 Persimmon Blvd Royal Palm Beach FL 33411
102012 102112 Laurent Salazar 16393 E Epsom Dr Loxahatchee FL 33470
102112 102112 Brittany Valentine 261E Bay Cedar Cir Jupiter FL 33458
102112 102112 Joseph Paci 9361 Aegean Dr Boca Raton FL 33496
102112 102112 Michael Machover 1107 Tuscany Way Boynton Beach FL 33435
102112 102112 Dana Schecter 7814 Tennyson Ct Boca Raton FL 33433
102112 Nacale Simmons 1555 W 8th St Apt P105 Riviera Beach FL 33404
15 Conf ident ial and Propriet ary t o CTV 2015

16. Addressable Advertising
Current ly Available in New York Cit y DMA Cablevision Syst ems, DirecTV
& Dish
Use Cust omer & Experian Dat a t o Mat ch Message t o Appropriat e
Households
AT&T Wireless I mplement s Separat e Campaigns f or:
• Non AT&T Cust omers
• Current AT&T Cust omers Upgrade
• iPhone
• Blackberry
16 Conf ident ial and Propriet ary t o CTV 2015

17. Just the Beginning
Time Warner
•Act ual HH I mps f rom Time Warner set t op boxes f or your
campaign perf ormance.
•Act ual f requency t hat HHs saw your commercial
•HH demographic prof ile is creat ed f rom t he HHs t hat saw your
commercial
•Viewing dat a net work and daypart is coming soon.
Comcast & Time Warner
•On Demand Advert ising in Local Market s on mobile, online and
t ablet
• Accessed t hrough t he cable MSO, cable net work app, Xbox*
or Roku*
• * - Time Warner HHs only
17 Conf ident ial and Propriet ary t o CTV 2015

18. Thank You
18 Conf ident ial and Propriet ary t o CTV 2015