The document discusses UserZoom, an international market research firm that specializes in online user experience and usability research. It helps brands boost website performance and improve online business revenues. UserZoom creates a web-based software that allows for sophisticated online research that can be used as a self-service solution or with professional services. It captures critical and actionable data about users' online experiences that no other tool can provide, in order to help businesses increase key metrics and customer experience through various research methods like task-based studies, behavior analysis, and A/B testing.
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
UserZoom Overview
1. www.userzoom.com
Zooming in on the user experience
www.userzoom.com
Customer experience online research solutions
03/04/2009
2. www.userzoom.com
Our ‘elevator speech’
1. What is UserZoom and what do we do?
International market research firm, specializing in online
•
user experience and usability research.
We help brands boost website performance and improve
•
online business revenues.
2. How do we do it?
We create a unique web-based software application
•
that allows for highly sophisticated online research.
We offer both a self-service solution and professional
•
services.
3. Bottom line… Why should you work with us?
You’ll be able to capture & measure the critical and
•
actionable data about your users’ online experience
that you need to manage your business, and no other
tool can provide!
3. www.userzoom.com
How do I increase my business ratios
and customer online experience?
UserZoom combines the power of web analytics,
usability testing and online surveys using a
variety of research solutions:
Task-based studies
User behavior analysis
Card-sorting exercises
Prototype testing
Mobile interface testing
International cost-effective research
Industry Benchmarking studies
A/B testing
4. www.userzoom.com
What is the Value in UserZoom
Research Method?
‘Un-moderated’ remote usability:
No face-to-face moderation
•
• Hundreds of users participate simultaneously from geographically
spread locations in their natural context
Capture both Customers attitudes and behaviors
•
Very cost-effective and Faster
•
The study is launched, software automatically gathers data
User 1 User 3
User 2
User 4
