P.G.D in Packaging +15 years’ experience in corporate sales & marketing

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RESUME′
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Contact Details
A-103, 2nd
Floor, Paryavaran Complex
IGNOU Road, Near Saket, New Delhi-110030
E-Mail: koushik_g2001@yahoo.co.uk
Mob: 09650448449 / 09650448779
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Koushik Ghosh
P.G.D in Packaging +15 years’ experience
Profile Snapshot: I am working as Vice President- Sales & Marketing with Jhaveri Flexo India Limited since 7th
of November 2014.
An astute professional and transformation leader with 15 years of demonstrated expertise in Business
Development, Sales & Marketing and Commercial Operation Functions entailing Techno-Commercial Sales,
Business Planning, Strategic Planning, Contract Management and Project Management across the packaging
industry and machineries.
A principal executive accountable for ensuring appropriate business strategies are in place and are acted upon
according to the priorities for business growth. Establishing short to long term budgets in tune with corporate
strategies and devising efficient business processes. Devising business plans and securing long term business for
achievement of bottom line. Accountable for making the business viable by managing and ensuring healthy ROI.
Spearheaded various commercial profiles such as Business Development, Sales & Marketing, Project
Management, Commercial Operations, and Contract Management. Competent in conceptualizing and
implementing competitive strategies for generating sales, developing and expanding market share towards the
achievement of revenue and profit.
Track record of exceptional performance, entrepreneurial ability, creativity, designing business processes and
growing business.
Recruiting, leading, mentoring and monitoring team members to achieve organization targets and ensure efficiency
in process operations.
Core Competencies: Sales and Marketing, Business Development, Strategic Planning, Strategic Partnerships,
Solution Sales, Commercial Acumen, Effective Communication, Commercial Negotiations, Customer Service &
Support, Concept Selling, Relationship and Trust Building, Problem Analysis / Resolution, Staff Development &
Supervision.
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2. Job Profile
Currently working with M/s Jhaveri Flexo India Limited
Company Profile : JFL is a leading and reputed flexible packaging company in India with three
Manufacturing units in Silvasas and Aurangabad. The company also export
Laminates to more than 10 countries with an annual turnover of 400 Cr.
Designation : Vice President National Marketing & Business Development
Job Responsibility : Managing the Sales and Marketing function.
• Market development through building sales and marketing strategy
• Handling the key accounts and new business development
• Regular meeting with key decision makers /brand owners / supply
chain managers.
• Submission of commercial proposal and negotiation.
• Internal coordination with production, purchase, logistics, finance and
account team to ensure the on time delivery of the consignment.
• Conversion/Manufacturing & regular update
• Handling a team of Sales Managers / Coordinators and PPC
• Account receivables/ collection of Form
• Sales Planning and Budgeting
• Handling the regional establishment at Kolkata, Delhi & Bangalore
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Previous work experience
A) Worked with M/s Kalpena Industries Limited since 1st
July, 2014.
Company Profile : Kalpena Industries Limited is one of the largest companies in polymer compounds
in India. The company has diversified to flexible packaging in 2012 and already
recognised as one of the fastest growing company in its segment and has reached to a
turnover more than 145 Cr. Unfortunately there was a devastating fire broke out
on 19th
of October and the whole unit was destroyed.
Designation : GM- Sales & Marketing
Job Responsibility : Managing the Sales and Marketing function.
• Market development through building sales and marketing strategy
• Handling the key accounts and client servicing
• Regular meeting with key decision makers /brand owners / supply
chain managers.
• Submission of commercial proposal and negotiation.
• Internal coordination with production, purchase, logistics, finance and
account team to ensure the on time delivery of the consignment.
• Conversion/Manufacturing & regular update
• Handling a team of Sales Managers / Coordinators and PPC
• Account receivables/ collection of Form
• Sales Planning and Budgeting
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B) Worked with M/s MeadWestvaco India Private Limited since 12th
June, 2009- 30th
June 2014
Company Profile : MWV is the global leader in consumer packaging products and solutions and is
having a turnover of USD 5.5 Billion. The company has 48 operational locations in
the world and is having own plantation and paper board mill at Alabama. It is a
fortune 500 company and is more than 100 years in the business. Worldwide MWV
is associated with all the leading MNCs and MeadWestvaco’s Consumer Solutions
Group (CSG) is a global leader in the research, design, manufacture and fulfillment
of innovative packaging solutions spanning primary and secondary promotional
packages, multi-packs and custom designed machinery for all consumer products.
With over 50 years experience, MeadWestvaco’s Food & Beverage Packaging
business is a world-leading producer and marketer of secondary packaging and is at
the forefront of creative carton design and advanced packaging systems through
automation. As an emerging market the company considers India with lots of
potential and the Food & Beverage business is only six years old and the
solution that we offer was not available earlier and it’s a whole new packaging
concept for Indian customers and retailers.
Designation : Sales Manager- Food and Beverage
Job Responsibility : Managing the Sales and Marketing of multi-pack solution in North and
Western India that include following.
• Market development through building sales and marketing strategy
• Regular meeting with key decision makers /brand owners / supply
chain managers/ modern trade managers & retailers.
• Concept selling through market & Consumer Insight & research
(Systematic and objective information collection) & market mapping
• Value addition to the brand through innovation and sales lift through
highly sophisticated paper board packaging
• Submission of techno commercial proposal and negotiation that include
packaging material and automation ( automatic & semiautomatic)
• Graphic & Structural Design
• Materials Sourcing & Science
• Prepress and Printing
• Internal coordination with production, purchase, logistics, finance and
account team to ensure the on time delivery of the consignment.
• Conversion/Manufacturing
• Project Management and support ( regular visit to customer
Manufacturing location and educate the workers to use the multi packs)
• Account receivables/ collection of Form
• Sales Planning and Budgeting
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4. Achievements : Successfully developed new business from clients like Pepsi, Coca Cola,
Mother Dairy, Danone, AB InBev, Nestle and Parag Milk Foods in five years.
• First time introduced cluster clip for yoghurt for Nestle and Danone
• Successfully converted individual cup to multipack for Danone flavored
yoghurt.
• Commercialized gift cartons for AB InBev ( Budweiser and Bud Magnum)
for brand building.
• Developed cluster pack for energy drink of Coca Cola
• Proposed multi pack option through automation to Coke, Pepsi, ABI & Dabur.
• Participated various MWV Asian team meetings to communicate and discuss
India needs and market update.
• Got an opportunity to represent MWV India during business review meetings
and training sessions at China, Malaysia, Sydney and USA.
• Worked closely with MWV, US team to develop alternate packaging material
for juice and alcoholic drinks and presented to potential customers across the
country
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C) Worked with M/s TCPL Packaging Limited since May2008.
Company Profile : TCPL is the second largest manufacturing company of cartons and paper board
packaging in India. It is the only company in the country equipped with 9 color
imported gravure press for board printing after ITC. TCPL is the market leader in
manufacturing cigarette and liquor cartons. It has four manufacturing locations
in India. TCPL is having a strong presence in almost all the FMCG and MNCs.
Designation : AGM- Sales and Marketing
Job Responsibility : 1. Managing the entire North India Operations of the company (Key account
Manager) and looking after the regional establishment
2. Developing new clients and ensure the increase in share of business with
existing customers.
3. Submission of commercial and negotiation along with order finalization.
4. Forecasting and budgeting of the branch and annual Sales
5. Planning of raw material and inventory control.
6. Credit control and collection of form.
7. Managing all financial transaction of the branch.
8. Managing the sales team
9. Controlling cost and variance of W.I.P by planning the ‘cycle and quantity’ of
Order based on sales forecast, lead time, Inventory norms and shelf life of the
Finished goods
10. After sales service re customer complaints
Achievements : Successfully developed new business of more than 12 Cr from client such as GSK.
Achieved 20% growth in liquor cartons in comparison to last FY from Pernod Ricard
& Jagatjit Industries. Share of business was increased with Nestle India. Optimized
the cost of daily branch expenses. Overall sales from North India has been significantly
Increased and contribution is more than 30% to the overall revenue generation of the
company.
Managed a team of three sales persons and achieved the sales target within a specific
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5. time line.
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D) Worked with M/s Kris Flexi packs Ltd... (Nov. 2003 to May2008)
Company Profile : Kris Flexi packs is the leading manufacturing company of Shrink
Sleeves wrap around labels and molded items. It is catering to the requirement of
clients like HUL, Britannia, PepsiCo, Coca Cola, Himalaya, Cadbury, Reckitt
Benckiser, Dabur, Nestle, Frito Lays, and GSK etc as also to the Local market in
North India and the Export Market in UAE.
Designation : Regional Manager-Sales & Marketing
Job Responsibility 1. Developing and managing the entire North & part of East India business of the
Company and key account management.
2. Commercial submission, negotiation with customers and order finalization.
3. Developing new clients. Setting of Sales Target and order Projections.
4. Order Processing / internal coordination with various departments to ensure on
time delivery.
5. Follow up with customer for repeat order. Coordination with Pkg. Dev and
Supply chain team.
6. Detail information about competitors and their activities
7. Collection of Payments / coordination with various plants to ensure
the receipt of payment within the credit period.
8. Co-ordination between Production and Marketing team.
9. Attending to Customer Complaints and maintaining a good PR.
Achievements : Successfully developed new business of more than Rs.10 crore from clients
Such as Dabur, Coca Cola, Frito Lays, Reckitt Benckiser, DS Foods, GSK,
Pepsi, Nestle, ITC Ltd.
• Major achievement was to develop PET shrink sleeve for Cherry shoe shine
of Reckitt Benckiser and later on converted to a turn key project.
• Developed and commercialised preform cap sleeve for Coca Cola
• Succesfully executed turn key projects for Dabur Glucose.
• Collaboration with GSK and became a major supplier of shrink sleeves
across the Horlicks brands.
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+___________________________________________________EEWorked with M/s S B Packaging Ltd., Delhi
(December 2002 to Oct. 2003)
Company Profile : M/s SB Packaging, a flexible packaging material manufacturing company in
North India having clients such as P&G, Agrotech, Britannia, HUL etc.
Designation : Deputy Manager, Business Development
Job Responsibility : 1. Developing new clients. Setting of Sales target and order Projections.
2. Payment collection.
3. Attending to Customer Complaints.
Achievements : Successfully developed business of 20 MT per month from clients such as
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6. Saf Yeast, 502 Pataka Tea, Dabur, Bharat Box, United Rice land, Cargill, RBIL
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F) Worked with M/s Multi Flex Lami Print Ltd, Delhi Office (Jan. to Nov. 2002)
Company Profile : M/s Multi Flex Lami Print Ltd. was one of the leading flexible packaging
material manufacturing company in India.
Designation : Marketing Executive
Job Responsibility : Developing New Customers.
Achievements : Successfully developed business of 5 MT per month from GD pharmaceuticals
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(G) Worked with M/s Paharpur Industries Ltd., (Flexible Division) Sahibabad.
(Nov. 1999 to Dec. 2001)
Designation : Technical Executive, Production
Job Responsibility : 1) Handling all production systems & manpower mgmt. on the shop floor.
2) Packaging Development for various products, R&D etc. Performed trials
for HLL, Pepsi, Perfetti, Britannia etc.
3) Received wide Exposure in all the Corporate Quality objectives.
Industrial Training : Undergone 6 months training in M/s Hindustan Unilever Research
Centre, Mumbai (Hair care department)
Projects : Handled three projects:
1) Design a package for non-aerosol spray system
(Including vendor development).
2) Detailed study about the packaging material used in shampoo
and hair oil packing.
3) Design a suitable package for hair oils.
Other Responsibilities : Thoroughly involved in the daily routine work of testing and evaluating
Different packages (rigid and flexible). These covered different packs of
Brands like Nihar, Sunsilk, Clinic Plus, and Lux etc.
Educational Qualification
Passed out of the 2 years PostGraduate Diploma in Packaging Technology from Indian Institute of Packaging
(Mumbai) in June 1999.
Passed 3 Years graduation in Chemistry (H) from University of Calcutta in June 1997, securing 58% in the major
Subjects.
Schooling from Ramakrishna Mission, Baranagore.
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Personal Profile
Date of Birth : 21st
November 1975
Sex : Male
Marital Status : Married
Permanent Address : Y-2, Cluster –III, Purbachol. Salt Lake City. Kolkata – 700093 (WB)
Languages : English, Hindi and Bengali.
Hobbies : Travelling and sports
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7. References:
1. Mr. Mukesh Narain (VP- Purchase PRIPL.)
2. Mr. Barun Bannerjee (Head Packaging Development, Nestle India)
3. Mr. Bimal Lakhotia ( Sr. Manager – Coca Cola India)
4. Mr. Vaibhav Tandon(Vice President, Packaging Dev, PepsiCo India)
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