Katie haden nls7
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using social media in libraries to improve online visibility of library collections and service
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- 1. Photo by emeraldisledruid - Creative Commons Attribution-Generic-ShareAlike License https://www.flickr.com/photos/druidicparadise/367212065 Putting the ‘whoa’ into SEO: Increasing online visibility with search engine optimisation
- 2. Photo by Stéfan - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/49462908@N00 Created with Haiku Deck
- 6. Photo by angela n. - Creative Commons Attribution License https://www.flickr.com/photos/34517103@N00
- 7. Photo by Yogendra174 - Creative Commons Attribution License https://www.flickr.com/photos/39072595@N03 Created with Haiku Deck
- 8. Photo by caperberry.tj - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/74778737@N07 Created with Haiku Deck
- 9. McInery & Turner. 2013. “Social media strategy 2013-2014” available at: http://www.nla.gov.au/policy-and-planning/social-media-strategy-2013 Created with Haiku Deck “Generate public awareness of services, collections and activities.” (2013-2014 Social media strategy) A primary goal of social media (National Library of Australia)
- 10. Photo by mkhmarketing - Creative Commons Attribution License https://www.flickr.com/photos/93212162@N08 Created with Haiku Deck
- 17. Photo by metabrilliant - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/35704346@N00 Created with Haiku Deck
- 24. Photo by remediate.this - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/28187437@N00 Created with Haiku Deck
- 26. Libraries on social media:
- 27. Photo by Joachim S. Müller - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/74743437@N00 Created with Haiku Deck
Notas del editor
- How does a search engine decide that the information on a website is trustworthy/relevant?
- How we see websites
- How search engines see websites
- Less complex but still confusing definition of seo #2
- Most people’s attempt to actually define SEO (even though we’re pretty good at it)
- Basic part of the actual definition
- Which means that content is found. Which is really the end goal of libraries.
- NLA recognise how social media works with engagement and communication
- Social media is also great at organic, free seo!
- There’s no point posting something that is out of date, a broken link, or boring. Drive the user to the information and don’t make them work hard for it! make it fun, make it informative: what do you like looking at on facebook? Think like a user.
- Link to your content wherever you can. There is a fine line between spam and sharing, so be careful. But if you can use links, USE LINKS. Every click boots your rep as an authority to a search engine.
- It’s not just about facebook. And it’s not just about twitter. If you’ve got a message that can be shared on multiple platforms, do it. tailor the message to suit the platform and the audience.
- Going back to being descriptive, but now we’re talking about titles. Tags etc.
- Find other people or libraries that are sharing and build a buddy system. UK libraries have this down pat, and you’ll often see banter between the uni libraries. It’s cute, it’s fun, and you’ll get your message out to a larger audience.
- How do you know it’s working?
- Funny haha.
- Me.