Online Marketing, How the marketer use the internet to make increase the marketer share of the company

1. Kali Prasad Pandey
Digital Marketing Professional

2. #Internet Marketing @CyberAstro Limited

3. Online Marketing is the marketing of products or
services over the Internet & it ties together creative and
technical aspects of the Internet, including design,
development, advertising and sale
Online marketing is used by companies selling goods
and services directly to consumers as well as those
who operate on a business to business model
#Internet Marketing @CyberAstro Limited

4. #Internet Marketing @CyberAstro Limited

5. #Internet Marketing @CyberAstro Limited

6. #Internet Marketing @CyberAstro Limited

7. Methods and Channels
#Internet Marketing @CyberAstro Limited

8. Email marketing is promoting products through the
use of email
There are 2 main ingredients to an effective email
marketing campaign
They are to build a large list of people you can
email and to write great emails
The emails should be packed with free value and
they should move people to buy what you’re trying
to sell
#Internet Marketing @CyberAstro Limited

9. Yet another but important and crucial marketing trend
that has brought a huge aberration in our society
Blogger was launched in 1999 by three friends.
Blogging as an ardent marketing tool has really
blossomed in the last some years
Businesses, companies and even superstar now use
blogging system for huge promotion
#Internet Marketing @CyberAstro Limited

10. You have to pay for PPC ads.
You target certain words and then when those words
are searched for on a search engine such as Google
your ad will appear.
But you do have to pay every time your ad is clicked
on.
You need to make sure you do your homework and find
out how to effectively use PPC.
Otherwise you can easily lose a lot of money in a short
amount of time.
But if you do learn how to use PPC effectively then you
can make a lot of money just as fast
#Internet Marketing @CyberAstro Limited

11. Social media is very popular right now and it’s only
getting more popular
You can tap into that popularity by using social media to
sell your products
Just make sure you don’t SPAM people. In fact, you
shouldn’t use any social media to directly sell anything
Just use social media to direct people to other sites
where you can then hit them with a sales pitch
#Internet Marketing @CyberAstro Limited

12. With regards to the Internet, this is the promoting of
brands using all forms of online digital advertising
channels to reach consumers
This includes video channels, Internet Radio, mobile
phones, display or banner ads, digital outdoors, and
any other form of digital media.
#Internet Marketing @CyberAstro Limited

13. Marketing techniques that use social networks to
produce an increase in brand awareness or achieve
other marketing objectives (such as product sales)
through self-replicating viral processes.
It can be word-of-mouth delivered or enhanced by the
network effects of the Internet. Viral promotions may
take the form of video clips, interactive Flash games,
ebooks, images, or even text messages.
#Internet Marketing @CyberAstro Limited

14. AIDA Model
A – Awareness
Initial point where your brand and/or business is
recognised and acknowledged.
I – Interest
Generating thoughts and discussion about your brand.
D – Desire
Communicate your messages through the use of social
media and email marketing.
A – Action
The stage where the conversion is complete and back to
the 'interest' stage to retain them. Your website is
responsible for this stage.
#Internet Marketing @CyberAstro Limited

15. Rank Company Name
1 Vodafone
2 Bharti Airtel
3 Hindustan Unilever
4 Cadbury
5 Coca-Cola India
6 PepsiCo
7 ITC
8 Sony India
9 Tata Motors
10 Samsung Electronics
11 Nokia
12 Idea Cellular
#Internet Marketing @CyberAstro Limited

16. Pull marketing:
Websites and blogs are pull strategies
Build websites & Blogs
Company’s social media profiles
long-term success
the company tries to draw in customers through
different kinds of advertising, such as TV ads, online
banner ads and social media
Online banner ads, and radio and TV ads are other
forms of pull marketing.
#Internet Marketing @CyberAstro Limited

17. Push Marketing:
Email Campaign
Certain offers through your social media profiles
Companies may push information and promotional
material directly to end users through email or fliers
to generate demand
Create an email database of potential customers and
send them product announcements and promotions
directly
#Internet Marketing @CyberAstro Limited

18. #Internet Marketing @CyberAstro Limited

19. #Internet Marketing @CyberAstro Limited

20. #Internet Marketing @CyberAstro Limited

21. One to one approach
Cater to specific interests
Different content by choice
Geo- marketing
Relatively inexpensive
Global business
Measuring statistics is easy
Accountability
#Internet Marketing @CyberAstro Limited

22. Illegal or unethical practices
Physical demonstration and needs to be
tangible
Transparency
Cost of Hardware
#Internet Marketing @CyberAstro Limited

23.  Governance, laws and regulations
 Cultural issues
 Lack of technical infrastructure
 Marketing philosophies & channels
 Online shopping worries
 Fear factor
 Unreliable delivery mechanisms
 Credit card fraud and usage:
#Internet Marketing @CyberAstro Limited

24. Clearly, the strengths of the Internet as a marketing
medium far outweigh the negatives
Companies grappling with the issue of whether to
market via the Internet are already behind
Companies attempting to build a coherent Internet
marketing strategy must begin to believe that the Web
is likely to be the center of their marketing future, not
simply an adjunct to traditional marketing methods
#Internet Marketing @CyberAstro Limited