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Module: STRATEGY FOR MY BUSINESS Topic of the day: Why do I need a strategy?
Let ’s introduce ourselves ...
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thinking strategically... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Team work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s practice strategic thinking ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic thinking ... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic thinking ... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strateg y !? ,[object Object],[object Object],[object Object],[object Object]
Why do I need a strategy ? ,[object Object],[object Object],[object Object],[object Object]
Strategic management ,[object Object],[object Object],[object Object],[object Object]
The tasks of strategic management
Defining vision and mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Defining vision and mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vision  vs.  mission VISION MISSION A  strategic vision  concerns a firm’s  future  business path -  “where we are going”  A  mission  statement focuses on  current  business activities -  “who we are and what we do” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Our  vision :  Getting to a billion connected computers worldwide, millions of servers, and trillions of dollars of e-commerce.  Intel’s core  mission  is being the building block supplier to the Internet economy and spurring efforts to make the Internet more useful.  Being connected is now at the center of people’s computing experience.  We are helping to expand the capabilities of the PC platform and the Internet.
Mission statement :  We intend to give our customers high quality, delicious and nutritious products every day, and to help them lead healthy, active, pleasant and long life . Vision :   Transformation in a company with strong and acknowledged regional brands, which will be pushed forward by the needs and desires of customers :  quality food, health and welfare .
VIZIJA   Our vision is to create a permanent competitive advantage on the market offering our insureds, collaborators and business partners the value of products, services and business relations overshadowing those of others. We are building a successful and secure business future for us and all our associates and collaborators.  MISIJA   Our mission is to offer the top quality and high level of services tailor- made for our clients. We seek to increase and preserve the number of the clients who will acknowledge our focus on service quality and recognize our approach to value added business. We do our best to provide our clients with the top quality insurance under the most favourable conditions. We are looking to establish a long-term and successful business relations with our clients built around a wide range of our services. In our business policy, the state-of-the-art information technology and fast and flexible communication in all business segments is a must.  To ensure continual provision of the best quality services we introduce the most up-to-date business standards, specialized departments, and work procedures. Our staff is comprised of highly skilled and qualified professionals who observe the utmost standards of business code of ethics and are capable of performing the most delicate tasks the insurance market calls for.
Mission statement “Štark” – regional leader in candies and snacks industry – a synonym for sweet in every family.  Vision Satisfying the needs of consumers, employees andd the society in whole. With the respect to standards of food quality and safety, we are expanding our product lines by using the contemporary technology and knowledge. Our relationships with the business partners are based on the mutual trust and respect. We create friendly and open relationship with our employees, bearing in mind their needs and expectations. In this manner we ensure their satisfaction and identification with the company. We encourage team work because we believe that that is the way of encouraging everyone’s professional contribution to the company’s success. Respecting the ethical principles, we actively participate in projects which aim to improve the quality of life in communities that we conduct our business.
Mission statement Through the excellent consulting, development, education and support during and after the information systems introduction, we aim to help our customers to achieve competitive advantage . Vision To become the leading  SAP  consulting agency in the region .
The tasks of strategic management
Setting goals ,[object Object],[object Object],[object Object],[object Object]
Types of objectives ,[object Object],[object Object],[object Object],[object Object]
Types of objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples  of  Financial  Objectives ,[object Object],[object Object],[object Object],[object Object]
Examples  of  Strategic  Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]
Group assignment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The tasks of strategic management
The  Hows  That Define  a  Firm's  Strategy  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why  Do  Strategies  Evolve? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The tasks of strategic management
Strategy implementation and control and revision ,[object Object]
[object Object]
Environment Resources Expectations and purpose Strategic changes management Resource allocation, control Organizational structure Strategy evaluation and choice Strategic options Basics of strategic choice
Thank you for the attention ! Questions ?
Module: STRATEG Y FOR MY BUSINESS Topic of the day : What should I know about my business environment ?
Why do we need analysis ?
Why do we need analysis ? ,[object Object],[object Object]
Why do we need analysis ?
Why do we need analysis ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why do we need analysis ? ,[object Object],[object Object],[object Object],[object Object]
Business environment components
General environment ,[object Object],[object Object],[object Object],[object Object]
PEST  analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities and threats matrix
Probability of occurrence The scope of threats Threats matrix High Low High Low
Probability of success Potential attractiveness Opportunity matrix High Low High Low
New matrix  –  Opportunities and threats matrix Level of threats Level of opportunities Suspicious position Mature company Ideal position Difficult position Low High High Low
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SWOT  analysis
[object Object],[object Object],[object Object],SWOT  analysis
SWOT  analysis MA X I - MA X I MINI - MA X I MA X I - MINI MA X I - MINI Internal factors Eksterni faktori Strengths Weaknesses Opportunities Threats
Business environment components
About competition in general ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Industry competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive forces COMPETITIVE RIVALRY SUBSTITUTES BARRIERS TO ENTRY COMPETITIVE FORCE OF BUYERS COMPETITIVE FORCE OF SUPPLIERS
COMPETITIVE RIVALRY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive  Force  of  Suppliers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive  Force  of  Buyers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barriers  to  Entry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Substitute  Products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More techniques in competitive environment analysis ,[object Object],[object Object],[object Object]
Business environment components
Internal analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Four Criteria of Sustainable Competitive Advantage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value chain ,[object Object],[object Object],[object Object],[object Object]
Value chain Input logistics Operations Output logistics Marketing and sales Services after the sale Company infrastructure Human resources management Technology development Procurement
Value chain
Self evaluation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assignment ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for your attention !
Module: STRATEG Y   FOR MY BUSINESS Topic of the day : How do I formulate the strategy for my own business ?  First steps ...
Let’s repeat ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overview of business strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],etc ...
Important topics in formulating strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Small business growth stages
Stage  I -  Existence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stage  II -  Survival ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stage III  -  Success ,[object Object],[object Object],[object Object],[object Object]
Stage  IV –  Take off ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stage  V –  Resource maturity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRAFTING A STRATEGY Vision, mission, objectives General environment analysis PEST Self-evaluation “ Value chain ” External environment analysis Competition analysis “ 5  forces ” Sources of competitive advantage Benchmarking STRATEGY
Should I charge my work cheaply or expensively ? ,[object Object],[object Object],[object Object],[object Object]
Cost leadership strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Differentiation strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Focus strategies ,[object Object],[object Object],[object Object],[object Object]
Growth method ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth tempo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More strategies ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stable growth strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intensive growth strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intensive growth strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Diversification ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assignment :  Do we have a preliminary strategy? ,[object Object],[object Object],[object Object]
Thank you for your attention ! Questions?
Modul e : STRATEG Y FOR MY BUSINESS Topic of the day : How do I formulate the strategy for my business ?  Beyond ...
Let’s repeat ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advantages and disadvantages of certain strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investments and business growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investments and business growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Investments and business growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can we finance our growth ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can we finance our growth ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategic resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Human resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Human resources
Technology ,[object Object],[object Object],[object Object],[object Object],[object Object]
Research & development (R&D) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Production ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logistics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Assignment :  Incorporating strategic resources in strategy ,[object Object],[object Object],[object Object]
Thank you for your attention ! Questions?
Modul e : STRATEGY FOR MY BUSINESS Topic of the day : Transforming strategy into action
Short overview of defined strategies ,[object Object]
Key success factors  (K SF ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The significance of adequate implementation ,[object Object],[object Object]
What needs to be done in order to have good implementation ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organization ,[object Object],[object Object],[object Object],[object Object]
Resource allocation ,[object Object],[object Object],[object Object]
Employees motivation ,[object Object],[object Object],[object Object],[object Object]
Administrative support ,[object Object],[object Object],[object Object]
Corporate culture
Control and audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you for your attention ! Questions?

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Vladimir Dzenopoljac - Strategy for my business

  • 1. Module: STRATEGY FOR MY BUSINESS Topic of the day: Why do I need a strategy?
  • 2. Let ’s introduce ourselves ...
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  • 12. The tasks of strategic management
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  • 16. Our vision : Getting to a billion connected computers worldwide, millions of servers, and trillions of dollars of e-commerce. Intel’s core mission is being the building block supplier to the Internet economy and spurring efforts to make the Internet more useful. Being connected is now at the center of people’s computing experience. We are helping to expand the capabilities of the PC platform and the Internet.
  • 17. Mission statement : We intend to give our customers high quality, delicious and nutritious products every day, and to help them lead healthy, active, pleasant and long life . Vision : Transformation in a company with strong and acknowledged regional brands, which will be pushed forward by the needs and desires of customers : quality food, health and welfare .
  • 18. VIZIJA Our vision is to create a permanent competitive advantage on the market offering our insureds, collaborators and business partners the value of products, services and business relations overshadowing those of others. We are building a successful and secure business future for us and all our associates and collaborators. MISIJA Our mission is to offer the top quality and high level of services tailor- made for our clients. We seek to increase and preserve the number of the clients who will acknowledge our focus on service quality and recognize our approach to value added business. We do our best to provide our clients with the top quality insurance under the most favourable conditions. We are looking to establish a long-term and successful business relations with our clients built around a wide range of our services. In our business policy, the state-of-the-art information technology and fast and flexible communication in all business segments is a must. To ensure continual provision of the best quality services we introduce the most up-to-date business standards, specialized departments, and work procedures. Our staff is comprised of highly skilled and qualified professionals who observe the utmost standards of business code of ethics and are capable of performing the most delicate tasks the insurance market calls for.
  • 19. Mission statement “Štark” – regional leader in candies and snacks industry – a synonym for sweet in every family. Vision Satisfying the needs of consumers, employees andd the society in whole. With the respect to standards of food quality and safety, we are expanding our product lines by using the contemporary technology and knowledge. Our relationships with the business partners are based on the mutual trust and respect. We create friendly and open relationship with our employees, bearing in mind their needs and expectations. In this manner we ensure their satisfaction and identification with the company. We encourage team work because we believe that that is the way of encouraging everyone’s professional contribution to the company’s success. Respecting the ethical principles, we actively participate in projects which aim to improve the quality of life in communities that we conduct our business.
  • 20. Mission statement Through the excellent consulting, development, education and support during and after the information systems introduction, we aim to help our customers to achieve competitive advantage . Vision To become the leading SAP consulting agency in the region .
  • 21. The tasks of strategic management
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  • 28. The tasks of strategic management
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  • 31. The tasks of strategic management
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  • 34. Environment Resources Expectations and purpose Strategic changes management Resource allocation, control Organizational structure Strategy evaluation and choice Strategic options Basics of strategic choice
  • 35. Thank you for the attention ! Questions ?
  • 36. Module: STRATEG Y FOR MY BUSINESS Topic of the day : What should I know about my business environment ?
  • 37. Why do we need analysis ?
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  • 39. Why do we need analysis ?
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  • 46. Probability of occurrence The scope of threats Threats matrix High Low High Low
  • 47. Probability of success Potential attractiveness Opportunity matrix High Low High Low
  • 48. New matrix – Opportunities and threats matrix Level of threats Level of opportunities Suspicious position Mature company Ideal position Difficult position Low High High Low
  • 49.
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  • 51. SWOT analysis MA X I - MA X I MINI - MA X I MA X I - MINI MA X I - MINI Internal factors Eksterni faktori Strengths Weaknesses Opportunities Threats
  • 53.
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  • 55. Competitive forces COMPETITIVE RIVALRY SUBSTITUTES BARRIERS TO ENTRY COMPETITIVE FORCE OF BUYERS COMPETITIVE FORCE OF SUPPLIERS
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  • 66. Value chain Input logistics Operations Output logistics Marketing and sales Services after the sale Company infrastructure Human resources management Technology development Procurement
  • 68.
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  • 70. Thank you for your attention !
  • 71. Module: STRATEG Y FOR MY BUSINESS Topic of the day : How do I formulate the strategy for my own business ? First steps ...
  • 72.
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  • 81. CRAFTING A STRATEGY Vision, mission, objectives General environment analysis PEST Self-evaluation “ Value chain ” External environment analysis Competition analysis “ 5 forces ” Sources of competitive advantage Benchmarking STRATEGY
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  • 94. Thank you for your attention ! Questions?
  • 95. Modul e : STRATEG Y FOR MY BUSINESS Topic of the day : How do I formulate the strategy for my business ? Beyond ...
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  • 113. Thank you for your attention ! Questions?
  • 114. Modul e : STRATEGY FOR MY BUSINESS Topic of the day : Transforming strategy into action
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  • 124.
  • 125. Thank you for your attention ! Questions?