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American university in bulgaria lecture october 2012
1.
The “New” Marketer
Krassi Genov Sep 2012
2.
A “Wordle” About
Me Survived the DotCom Marketed to both Cement Discovered a second Crash and Lived to tell and Satellite Companies calling in Social Media 1996 ©Krassi Genov
3.
Ten Ways to
be a Good Marketer Do what you love Never Forget the Fifth “P” Know how to tell a story Content vs. Context Don’t be afraid of failures Innovate = Stay Relevant Find a hobby Develop a personal style Build your personal brand Get to work ©Krassi Genov
4.
Do What You
Love ©Krassi Genov
5.
Never Forget the
Fifth “P” ©Krassi Genov
6.
We live in
a hyperis Hyperconnected The “New World” connected world… http://royal.pingdom.com/2012/01/17/internet-2011-in-numbers/ ©Krassi Genov
7.
The Reality of
Social Media 62 % of adults worldwide use social media 90% of marketers use social media for business People spend over 13 billion min/day on Facebook or 7:45 hours per person per month ©Krassi Genov
8.
The World Has
Changed ©Krassi Genov
9.
The New Type
of Conversation ©Krassi Genov
10.
Know How to
Tell A Story ©Krassi Genov
11.
Content vs. Context
©Krassi Genov
12.
Content vs. Context
©Krassi Genov
13.
Don’t Be Afraid
14.
Success is Often
Built on Failure FIRED BANKRUPT UNEMPLOYED
15.
Innovate = Stay
Relevant ©Krassi Genov
16.
Find a Hobby
©Krassi Genov
17.
Develop a Style The
Rebel Perfectionist Thought Leader ©Krassi Genov
18.
Build a Personal
Brand ©Krassi Genov
19.
Get to Work SERIOUSLY!
©Krassi Genov
20.
Questions? http://www.linkedin.com/in/krassigenov
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