How KRDS Singapore created excitement in social media for Asia's largest women's-only race amongst a community of active women runners in Singapore.

2. Creating excitement in social media for Asia’s
largest women’s-only race amongst a community
of active women runners in Singapore.

3. Creation of running, fitness
and lifestyle-related content
that the community will find
inspiring on Facebook.
Regular timeline contests
incentivising the most
engaged members of the
community.
Launch of GEWR’s Instagram
page, curating content from
their Run To Live Great
Participants – a group of 100
social media influencers.
SOLUTION

4. Fun and
Informative
posts that
incite women
to live
healthier

5. Occasional
timeline
contests to
help boost
engagement
and fan
growth.

6. Sponsored 50 pairs of women and provided them with gear and access to exclusive
events (such as training sessions) that will help them train for the race. These women
are then invited to share their experiences in social media.
Run To Live Great Programme
Over 2,000+ photos were shared on Instagram
by the participants.

7. Live
coverage of
the Run to
Live Great
Program,
and its
various
Fringe
Activities

8. #EatToLiveGreat Contest: 400+ entries in 1 month
Instagram

9. Live
coverage
of Race
Day
(9 Nov
2014)
Organic Reach: 14,696
Organic Reach Rate: 94%
of the fan base.

10. Jun – Nov 2014 Results
(vs. same time period in 2013)
85%
Increase in Average
Number of Actions per
post
60%
Increase in Average
Post ORGANIC
REACH

11. 205
Total Posts
60+
Live Photos Posted
(including fringe activities prior to race)
855,000+
Total Cumulated
Organic Contacts
233,000+
Total Actions on Post
Jun – Nov 2014 Results

12. 0 to 454
Followers in 6 months
RESULTS (Jun – Dec
2014)
2,600+
Contacts made with
Target audience
3,000+
Photos posted to the account
and campaign hashtags
21+
Contacts Per Post

13. THANK YOU!
feed.krds.com facebook.com/KRDStwitter.com/KRDSwww.krds.com