2. Renault
Application
« Battle of countries »

3. KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS
Brief : increase fan base, raising awareness about Renault Captur at the Geneva auto show

4. KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS
Solution :
Users get to vote for their country. One user who
voted for the most voted country is picked to win a
money-can’t-buy experience with Renault at the
auto show
Available in different languages

5. KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS
The application is advertised in newsfeed using Page Post Ads, which raises awareness
2,5 million people saw these ads
600 000 actions taken in Newsfeed
on these ads Ads (likes, comments,
clicks on pics, etc.)

6. KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS
Results :
+ 160k fans in 15 days
Average Cost Per Fan 0,16€
+ 40k voters on the application
Earned media : +500 000 social branded
impressions in Newsfeed of users’ friends
Traffic : +15k visits to another online property

7. KRDS FOLLOW US TWITTER.COM/KRDS OR FACEBOOK.COM/KRDS
Making-of

8. contact@krds.com
Winner of the 2013 Facebook Innovation Competition