Download the ebook here: www.bit.ly/EmployeeAdvocacyGuide As marketers develop their game plans for 2016, we’re looking back on some of the statistics that reveal the most about the current state of sales, marketing, and consumer behavior. These stats indicate that organizations will increasingly invest in their employees’ personal brands and employee advocacy programs as a cost-effective way to reach more people, generate more leads, and close more sales.

1. TO G U I D E Y O U R 2 0 1 6
M A R K E T I N G S T R A T E G Y
EMPLOYEE
ADVOCACY
STATISTICS
16

2. of decision makers
have eliminated a vendor
from consideration based
on information they did
or did not find about an
employee online.
53
%
K R E D I B L E . C O M
Source: Kredible Research

3. K R E D I B L E . C O M
Source: Kredible Research
Employee posts on
social media receive
4.4
X
more profile views
than clicks, likes, or comments.

4. Employee advocacy
programs involving
1,000
in advertising value.
active participants
can generate
$1,900,0000
K R E D I B L E . C O M
Source: Kredible Employee Advocacy Study

5. of buyers trust
messages from
a brand, while
33
%
90
%
of customers trust
product or service
recommendations
from connections.
K R E D I B L E . C O M
Source: Nielsen

6. of business decision
makers say they use
online sources to learn
about professional
service providers.
76
%
K R E D I B L E . C O M
Source: Kredible Research

7. Business buyers spend
56
%
of the sales cycle
searching for and
engaging with content.
K R E D I B L E . C O M
Source: Kredible Research

8. of decision makers
say they prefer to work
with professional service
providers who also know
their colleagues, friends,
or acquaintances.
74
%
K R E D I B L E . C O M
Source: Kredible Research

9. of people have used a
mobile device to learn
about an individual before a
meeting, after a conference,
or during a presentation.
81
%
K R E D I B L E . C O M
Source: Kredible Research

10. more followers
than their
corporate social
media accounts.
10
X
Employees have
K R E D I B L E . C O M
Source: Cisco

11. engagement than
content shared by
brand channels.
8
X
Content shared by
employees receives
more
K R E D I B L E . C O M
Source: Social Media Today

12. K R E D I B L E . C O M
Source: MSLGroup
more frequently
when distributed
by your employees,
versus your brand.
Brand messages
are re-shared
24
X

13. of consumers are
more likely to buy
from a company
when they hear
about it from
someone they trust.
77
%
K R E D I B L E . C O M
Source: Nielsen

14. 7
X
Leads developed
through employee
social marketing
initiatives convert
more frequently
than other leads.
K R E D I B L E . C O M
Source: IBM

15. Sales reps that use
social media as part
of their sales
technique outsell
of their peers.
78
%
K R E D I B L E . C O M
Source: Forbes

16. of customer brand
perception is
determined by
our experiences
with people.
70
%
K R E D I B L E . C O M
Source: Customer Think

17. Only
of employee
social networks
overlap with
brand networks.
2-8
%
K R E D I B L E . C O M
Source: WeRsm

18. LEARN HOW
TO LAUNCH
AND SCALE A
SUCCESSFUL
EMPLOYEE
ADVOCACY
PROGRAM
GET THE EBOOK
CLICK ON THE LINK IN THE
DESCRIPTION BELOW