The document provides personal branding checklists for individuals and companies to strengthen their personal brands. It outlines activities that should be done every year, quarter, month, and week, including defining goals, crafting personal brand stories, auditing online presences, analyzing social media engagement, posting content regularly, and nurturing relationships. The checklists also recommend encouraging employees to work on their personal brands by setting goals and updating profiles.

1. PERSONAL BRANDINGCHECKLISTS FOR YOU AND YOUR TEAM
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2. PERSONAL BRANDING CHECKLISTS
WHAT TO DO EVERY YEAR
Define Your Personal and Professional Goals: Make a list of what you
would like to accomplish and how you want to be known in one year.
Craft Your Personal Brand Story: Write a brief biography that
summarizes your professional history while displaying your personality.
PERSONAL BRANDING ACTIVITIES FOR INDIVIDUALS
PERSONAL BRANDING ACTIVITIES FOR COMPANIES
Encourage Your Team to Define Their Goals: Issue a reminder encouraging
your team to define their personal brand goals for one year from now.
Remind Your Team to Update Their Biographies: Encourage your team to
update their online bios to reflect new accomplishments and milestones.

3. PERSONAL BRANDING CHECKLISTS
WHAT TO DO EVERY QUARTER
Audit Your Presence in Search Results: Look up your name and
combinations of your name plus your company name, location, and industry.
Improve Your Presence in Search Results: Optimize the first page of your
search results by taking action to control the first ten links that appear.
PERSONAL BRANDING ACTIVITIES FOR INDIVIDUALS
PERSONAL BRANDING ACTIVITIES FOR COMPANIES
Audit Your Team’s Presence in Search Results: get a top-level view of how
effectively employees at your company are presenting themselves online.

4. PERSONAL BRANDING CHECKLISTS
WHAT TO DO EVERY MONTH
Analyze What Works on Social Media: Check the metrics of your social
posts to learn what types of content resonate most with your audience.
PERSONAL BRANDING ACTIVITIES FOR INDIVIDUALS
PERSONAL BRANDING ACTIVITIES FOR COMPANIES
See What Works at the Company-Level: Analyze, across all employees,
what types of content drive the most clicks, interactions, and views.

5. PERSONAL BRANDING CHECKLISTS
WHAT TO DO EVERY WEEK
Post Content on Social Media: Share at least 2 pieces of professionally
relevant on your social media accounts every week.
Keep Up With Relationships: Respond to anyone who has sent you a direct
message on social media, build at least one new or existing relationship.
PERSONAL BRANDING ACTIVITIES FOR INDIVIDUALS
PERSONAL BRANDING ACTIVITIES FOR COMPANIES
Send Your Team a Social Media Sharing Reminder: Encourage your team
to be active on social media by sending them a weekly reminder.