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Zappos eDay Presentation
1.
Building a Brand
that Matters…(online) Brian Kalma Dir. Of Brand Marketing, Creative Services and User Experience
2.
3.
4.
Power of Repeat
Customers & Word of Mouth
5.
3 BIG things
we’ve learned are necessary for good service online (See, Experience, We)
6.
7.
8.
9.
10.
11.
4 Things You
Need to Build a Brand that Matters
12.
THING #1 VISION
“ Whatever you’re thinking, think bigger.” Does the vision have meaning? Chase the vision, not the money…
13.
THING #2 REPEAT
CUSTOMERS “ Great product, Great service, or Low Prices” (Choose and focus on 2 of the 3)
14.
Repeat Customer Data
for Zappos.com
15.
THING #3 TRANSPARENCY
“ Be real, and you have nothing to fear.”
16.
THING #4 CULTURE
“ Committable Core Values”
17.
18.
19.
20.
21.
22.
23.
Descargar ahora