Indian Veterinary Market Current Situation & Future Prospects:_The Indian animal healthcare market, which is valued at approximately Rs.35500 million in FY2015 and showed a strong growth of 9 percent over 2014, at a CAGR of 8 percent from the period FY’2011 to FY’2015 on account of improving high yielding cattle, pet’s owner’s awareness and professionalization of poultry industry in the country. Indian veterinary pharmaceutical market is growing at 8 per cent to 11 per cent, a faster rate than the global veterinary market.
Pharmaceuticals represent the leading category and encompass anti-invectives, parasitic ides and other drugs which constitute 46 percent of market share followed by medicinal feed additive is 26 percent, biological and bio-security (preventive products) constitute 28 percent, major share of these products from poultry sector, Products emphasizing prevention continue to record strong market growth, including biological. There are currently no statutory guidelines and stringent regulations for manufacturing the medicinal feed additives in India.
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Indian Animal Healthcare Industry Outlook
1. 1
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Indian Animal Healthcare Market:-Current Situa8on & Future Prospects
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5. India – Demographic Dividends
Strong population growth to drive future GDP
“Internal Consumption Driven Growth”
Source: KKR India Report Nov. 2012
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6. India – Household Spend on Food Items
• Milk is 2nd largest commodity of monthly food spend (18% in Urban & 15% in Rural Areas)
• Milk demand is driven by increasing population and rising disposal income hence preference for
milk and milk products
• 80% Market dominated by un-organized sector
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13. India –Livestock Population: (in Million Heads)
191
109
65
135
10.3
11.7
>80,000
Ha.
Cattle
Aquaculture
Buffaloes
Sheep
Goat
Pig
Dog
Horse
(0.62)
(Source: 19th Census Report, DAHD, Govt. of India
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16. Cattle Population – Exploratory Analysis
All Figures in Millions
Indigenous
Cattle
Cross Bred
Cattle
% of Indigenous & Cross Bred Cattle in Total
Cattle
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17. Animal Health Market –Species Segmentation Breakup
% of Indigenous & Cross Bred Cattle in Total
Cattle
Total Cattle v/s Male &
Female Cattle
Total Female Cattle v/s
In-Milk Cattle
All Figures in Millions
Indigenous
Cattle
Cross Bred
Cattle
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18. Animal Health Market – Dairy Farming Status
M
M
M
M
M
>150 dairy cattle
50 -150 dairy cattle
10 - 50 dairy cattle
5 – 10 dairy cattle
*** Million. Dairy / Milch Cattle (Cows & Buffaloes) 2014-15
Animal Nos…
< 5 dairy cattle
TMR, Good Nutrition &
Management Practices
Semi-developed management
practices
Fence sitters, may convert in
prospective farming
Crop residues as source of
fodder; no dairy business
orientation
Aspirers. Ready and willing to
invest. Proper guidance required
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19. 48%! 14%! 39%!55%! 24%! 21%!
4.6!
6.9!
2.1!
Buffaloes
Cross Breeds
Indigenous
Population %
Milk Production %
Avg.Yield/LPD
Indian Livestock Popula8on, Milk Produc8on & Average Yield
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20. Buffalo Population – Exploratory Analysis
% of Male & Female Buffaloes in Total Buffaloes
Total Buffaloes v/s Male
& Female Buffaloes
Total Female Buffaloes
v/s In-Milk
All Figures in Millions
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21. Sheep Population
Sheep Population -Top
5 Provinces
Sheep Population –
Indigenous vs Exotic
All Figures in Millions
• Majority of sheep are back yard & fragmented in nature
• Migratory / nomadic farmers
• Not many commercial farms; not much spending on
supplement
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22. Goat Population –
Goat Population –Top
Provinces
Goat Population –
Female vs Male
All Figures in Millions
• Mix of backyard + semi-commercial farms
• Decline in population on account of endemic diseases
• Not much spending on supplements visible as yet
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25. 39
131
108
31 32
75
Cross Breeds Indigenous Cow Buffaloes
Livestock Popula2on (in mn Heads) & Milk Produc2on (mn
tonnes):2013-14 Reliable Rural Market Research
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26. India – Top Milk Contribution States
• Milk is the largest Agricultural
Commodity in India both Volume
wise as well as Value wise
• The milk production has grown at
3.7% CAGR in the past decade;
much higher growth rate than any
other agricultural commodity
29. 2009-10 2010-11 2011-12 2012-13 2013-14
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Milk Procurement/Mechanical Process (in Lac litre)
For Access of Data Contact Animalhealthindia
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30. India – Lowest Per Animal Productivity
Lowest Avg. Per Animal Productivity
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31. India – Buffalo Meat Prod. / Exports / Consumption
Source: USDA Gain Report
2013
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32. India – Wool Production
Source: BAHF 2013,
DAHD
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33. India – Poultry Industry
Avg. Per Capita
Consumption
World India
Eggs (in Nos.)* 155 nos.* 70 nos.*
Poultry Meat (in Kg)* 12.5 Kg* 2.9 Kg*
Source: Press Reports, Company Websites, Own Est.
Broilers* Layers* Breeders*
Commercial Poultry
Population
(Millions)
2,900* 230*
(65% replacement)
24*
Growth (%) 10-12%* 6-8%* 7-9%*
Growth
Opportunity
* - Data from various sources, press reports, AHI Analysis
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34. India – Poultry Industry
Source: Press Reports, Own Est.
Ludhiana
Karnal
Namakkal
Pune
Bangalore
Coimbatore
Hyderabad
Kolkata
Vijaywada
Rajasth
an
MP
UP
Bihar
&
Jharkhand
NE
J&K
TN
AP
Kere
la
HP
Punja
b
Haryan
a
Oris
sa
Goa
Karnat
aka
Chhattisgarh
UC
WB
North
(Har, Pun, JK, Raj, UC,
UP)
B 600
L 55
Breeder 5.5
South
(AP, TN+ Kerala)
B 1,100
L 120
Breeder 11
East
(WB, NE, B, Jh, Chh
, Orissa)
B 600
L 10
Breeder 1.5
West
(Maha, Guj, MP, CG & Kar)
B 600
L 45
Breeder 6
Nasik
Lucknow
Jind
All Fig. in Millions)
Hospet
35. India – Well Cared Companion Animals*
~ 4,500 Race Horses + ~2,000 Breeding Stock
Fig. in Millions except for Horses
* - Data from Various Press Reports & Anecdotes. Citations Needed
38. India – Aquaculture At a Glance
• Global Position: 2nd (1st in In-land Production)
• Contribution of Fisheries to GDP on A Stand Alone Basis:
0.80%
• Contribution of Aquaculture to Agri. GDP: 4.15%
• Per capita Fish Availability: 9.8
• Annual Exports Earnings: 5 Billion $ (2013 – 2014)
• Growth in Fisheries Segment during 11th Five Year Plan:
3.6% P.A.
Source: Press Reports, APEDA, MPEDA
39. India – Fresh Water Aquaculture
FRESH WATER AREA & PRODUCTION in INDIA
• Fresh water Aquaculture in India is mainly Contribution of Fisheries Carp
Based and Carps alone contribute over 1.3 Million Tons / Year
• The average production level is 2 Tons / Hectare/Year
• This production corresponds to an avg. of 0.6 Million Hectare of Fresh Water
Ponds
• Major Indian carp Species cultured are: Catla catla, Labeo Rohita (Rohu),
Cirrihinus mrigala (Mrigala)
• Another main species cultured in Fresh Water is Macrobrachium rosen begii
(Scampi)
Area under Cultivation: ~ 36,600 Hectare
Production: ~ 24,200 Tons
Source: Rajiv Gandhi Centre for Aquaculture
40. India – Brackish Water Area & Production
BRACKISH WATER AREA & PRODUCTION in INDIA
• Total Area Under Culture: 157,000 Ha.
(around 14% of the total
potential area)
• Shrimp Production: 102,940 Tons
• Avg. Production / Ha.: 600 Kg/ Ha./Year
• Contribution to Exports: 58% by Volume
85% by Values
Source: Rajiv Gandhi Centre for Aquaculture
42. Size & Growth Rate of AH Industry in India
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports
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43. AH Industry – Species Wise Market Trend
12240
13260
14280
15810
16575
8640
9360
10080
11160
11700
1440 1560 1680 1860 1950
960 1040 1120 1240 1300
720 780 840 930 975
0
2000
4000
6000
8000
10000
12000
14000
16000
18000
2010 2011 2012 2013 2014
Cattle Poultry Companion Animal Aqua Sheep & Goat
INR Million
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports
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45. AH Industry – Species Split 2014
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports
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46. AH Industry – Species Wise Split -2014
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports
0
2000
4000
6000
8000
10000
12000
14000
16000
18000 16575
11700
975 1300
1950
Cattle Poultry Sheep/ Goat Aqua Companion Animals
INR Million
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50. 2013
2014
2015
2017
2020
Vaccines / Biological Segment - Based on Current Trends (Million $) !
!
Livestock
Poultry
Campanion Animal
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51. Cattle Segment – Category Segment Split
Source : CIM – Merchant Bankers,, Market Intelligence and Press reports
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52. Cattle Segment – Category Segment Split
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports
0
2000
4000
6000
8000
10000
12000
4800
10445
497
829
CaXle Market: By Segment: 2014 (INR Million)
Pharmaceu8cals Medicinal Feed Supplement Biologicals Others
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53. Cattle Segment – Therapeutics Category Split
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports
Different Categories in
Therapeutics (INR Million)
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54. Est. Total Sales of Antibiotics in Cattles (INR
Lakh)
Amoxycilline Combina2on Enrofloxacin
Ce_riaxone & Combina2on Ce_iofur
Ce_ozoxime Strepto-Penicillin
Others
Amoxycilline
Combina2on
Enrofloxacin
Ce_riaxone
&
Combina2on
Ce_iofur
Ce_ozoxime
Strepto-
Penicillin
Others
Est. Total Sales Contribu2on of An2bio2cs
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55. Amoxycilline
Combina2on
Enrofloxacin Ce_riaxone &
Combina2on
Ce_iofur Ce_ozoxime Strepto-Penicillin Others
Diseasewise Est. Sales of An2bio2cs in caXle
Approx Sales of An2bio2cs in Mas22s (INR Lakh)
Approx Sales of An2bio2cs in Respiratory Tract Infec2ons (INR Lakh)
Approx Sales of An2bio2cs in Metri2s (INR Lakh)
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56. Top 5 Contributors in Feed Supplement, Therapeutics
Biological products and their level of Sales
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59. Poultry Segment – Category Split
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports
Pharmaceuticals Medicinal Feed
Additive
Biologicals Others
Poultry: Market By Segment 2014 (INR Million)
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60. Poultry Segment – Therapeutic Category Split
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports
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61. Sheep & Goat – Therapeutic Category Split
Therapeutics Medicinal Feed
Additives
Biologicals Others
Sheep & Goat Market: INR Million
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62. Sheep & Goat – Therapeutic Category Split
Paraciticides,
Anti-infective,
Others,
30Other
Sheep & Goat Pharmaceuticals
Market: INR Million
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64. Companion Animals - Segment Split
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports For Access of Data Contact
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67. India – Animal Healthcare Organization Strategies
Source : CIM – Merchant Bankers, AHI Analysis, Market Intelligence and Press reports
Summary of AH Companies’ Key Strategies
Local
Manufacturing
Portfolio – Basket
Approach
Team - Species
Approach
All Companies have local,
contractual
manufacturing for
majority products
• Cost advantages
• Shorter time to market
• Smaller pack sizes
possible
Large portfolio, offering a
wide range of local as
well as international
products
• Basket approach
• Good PLC management
• Focus on sales rather than
brand building
Extensive field force with
limited marketing staff in
the office
• Some of the leaders have
species wise field force
• Few have progressed to
therapeutic segment wise
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68. Animal Healthcare Industry Analysis
Attractive
Industry
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69. Our Works – Aligned to Your Requirements
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Customized Data Base
• Animal Health Industry Data
• Deep Dive Segments’ Data
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