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The future of television and where the caribbean should be now
1. The Future of Television
And where Caribbean TV Stations should
be now.
www.krisgranger.com
www.krisgranger.com
2. What happens 5 years from
now?
Not only is the external context of TV
changing with Social Media
Integration and Online Interplay, but
the station’s internal context is
changing too. Department heads
resign, competition becomes more
fierce and consumers become more
demanding. How do you keep up?
www.krisgranger.com
3. The Television sphere of 2018
It gets scarier. TV is
already evolving in
more developed parts
of the world. This is
what we’re going to
face in a few short
Mobile TV
years
• TV anywhere
Participative
TV
Personal TV
•Made-to-measure
programming
Social TV
• Virtual Gettogethers
Connected TV
•The merging of
Web and TV
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• Quantifiable Realtime interaction
with Live TV
4. Where your TV station should be
NOW
Statements
Procedures
Measurement
Policies
Clear articulation
and buy-in from
internal
stakeholders of the
organization's
Brand Statement
and subsequent
Brand Guidelines
Procedures
outlining the
approach to
programmes in the
Marketing Portfolio
Systems of
Marketing
Performance
Management to
assess the strength
of the Marketing
Portfolio and
reduce spend
Documents that
prepare you to be
leaders in content
and user
engagement in the
Caribbean
www.krisgranger.com
5. Timeline to 2018
2013
2015
Brand Statement
ROMI (Return on
Marketing Investment)
Focus
Marketing Information
Systems and Procedures
Marketing Automation
readiness
Performance
Management and
Measurement System
Analytics for Portfolio
Management
Policies
Decisions
Effective use of the
Internet
www.krisgranger.com
2018
Competitive advantage in
a completely data driven
environment
Procedures and culture
in place to implement
2018 trends
6. GET STARTED ON THOSE STATEMENTS,
PROCEDURES AND POLICIES NOW.
www.krisgranger.com
Notas del editor
Do you love CNC3?How does the brand make you feel?Describe CNC3 in one wordDo you agree with his word?What mechanism would you use to get him to see what you see, to be able to describe cnc3 in its own words?
As department heads resign…As technology and competition become more fierce As consumers become more demanding
The television sphere of 2018 will include very cool things like Mobile TV, Blurred lines between web and television, virtual tv limes, Made to measure programming and Participative Tv.My real question is “what systems are in place to ensure we can WIN in this arena?”