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The future of television and where the caribbean should be now

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The future of television and where the caribbean should be now

  1. 1. The Future of Television And where Caribbean TV Stations should be now. www.krisgranger.com www.krisgranger.com
  2. 2. What happens 5 years from now? Not only is the external context of TV changing with Social Media Integration and Online Interplay, but the station’s internal context is changing too. Department heads resign, competition becomes more fierce and consumers become more demanding. How do you keep up? www.krisgranger.com
  3. 3. The Television sphere of 2018 It gets scarier. TV is already evolving in more developed parts of the world. This is what we’re going to face in a few short Mobile TV years • TV anywhere Participative TV Personal TV •Made-to-measure programming Social TV • Virtual Gettogethers Connected TV •The merging of Web and TV www.krisgranger.com • Quantifiable Realtime interaction with Live TV
  4. 4. Where your TV station should be NOW Statements Procedures Measurement Policies Clear articulation and buy-in from internal stakeholders of the organization's Brand Statement and subsequent Brand Guidelines Procedures outlining the approach to programmes in the Marketing Portfolio Systems of Marketing Performance Management to assess the strength of the Marketing Portfolio and reduce spend Documents that prepare you to be leaders in content and user engagement in the Caribbean www.krisgranger.com
  5. 5. Timeline to 2018 2013 2015 Brand Statement ROMI (Return on Marketing Investment) Focus Marketing Information Systems and Procedures Marketing Automation readiness Performance Management and Measurement System Analytics for Portfolio Management Policies Decisions Effective use of the Internet www.krisgranger.com 2018 Competitive advantage in a completely data driven environment Procedures and culture in place to implement 2018 trends
  6. 6. GET STARTED ON THOSE STATEMENTS, PROCEDURES AND POLICIES NOW. www.krisgranger.com

Notas

  • Do you love CNC3?How does the brand make you feel?Describe CNC3 in one wordDo you agree with his word?What mechanism would you use to get him to see what you see, to be able to describe cnc3 in its own words?
  • As department heads resign…As technology and competition become more fierce As consumers become more demanding
  • The television sphere of 2018 will include very cool things like Mobile TV, Blurred lines between web and television, virtual tv limes, Made to measure programming and Participative Tv.My real question is “what systems are in place to ensure we can WIN in this arena?”
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