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Prototyping UX
Simplicity of Facts

<SummerWeb /> ‘11




Cristi Bârlãădeanu, on 3rd of June 2011
User Experience



Cristi Bârlãădeanu, <SummerWeb /> ’11
“A person's perceptions and
responses that result from the
use or anticipated use of a
product, system or service.”

            ISO FDIS 9241-210:2009




Cristi Bârlãădeanu, <SummerWeb /> ’11
Don’t jump to the solution before
you understand the problem.


If I had one hour to save the world, I
would spend the first 55 minutes
defining the problem.

                                 Albert Einstein




Cristi Bârlãădeanu, <SummerWeb /> ’11
Make things simple, intuitive, taking
the context into consideration.
Simplicity is powerful.

Guide your users into taking simple
decisions, keeping them away from
distractions.




Cristi Bârlãădeanu, <SummerWeb /> ’11
Acknowledge that the user is not
(necessarily) like you.

Engage beginners and attract
experts. Designing for many people
doesn‘t mean designing for the
lowest common denominator.

 Google User Experience Guidelines




Cristi Bârlãădeanu, <SummerWeb /> ’11
Jesse James Garrett

Co-founder of Adaptive Path
Co-founder of Information Architecture Institute
User Experience Designer
Coined the term “AJAX”

Authored The Elements of User Experience Design
(diagram, book afterwards)




Cristi Bârlãădeanu, <SummerWeb /> ’11
“Five planes” model of UX – 5S diagram




Cristi Bârlãădeanu, <SummerWeb /> ’11
“Five planes” model of UX – 5S diagram

Strategy                 Creator’s objective, Audience needs




Cristi Bârlãădeanu, <SummerWeb /> ’11
“Five planes” model of UX – 5S diagram

Strategy                 Creator’s objective, Audience needs
Scope                    Specifications, Requirements, Briefs




Cristi Bârlãădeanu, <SummerWeb /> ’11
“Five planes” model of UX – 5S diagram

Strategy                 Creator’s objective, Audience needs
Scope                    Specifications, Requirements, Briefs
Structure                Information Architecture, Interaction Design




Cristi Bârlãădeanu, <SummerWeb /> ’11
“Five planes” model of UX – 5S diagram

Strategy                 Creator’s objective, Audience needs
Scope                    Specifications, Requirements, Briefs
Structure                Information Architecture, Interaction Design
Skeleton                 Interface Design, Navigation Design




Cristi Bârlãădeanu, <SummerWeb /> ’11
“Five planes” model of UX – 5S diagram

Strategy                 Creator’s objective, Audience needs
Scope                    Specifications, Requirements, Briefs
Structure                Information Architecture, Interaction Design
Skeleton                 Interface Design, Navigation Design
Surface                  Visual/ Sensory Design




Cristi Bârlãădeanu, <SummerWeb /> ’11
Prototypes



Cristi Bârlãădeanu, <SummerWeb /> ’11
“An original type, form, or
instance serving as a basis or
standard for later stages.”

      American Heritage Dictionary




Cristi Bârlãădeanu, <SummerWeb /> ’11
Why do we need them?



Cristi Bârlãădeanu, <SummerWeb /> ’11
Text has limited expressivity
when describing Human-Computer
Interaction.

UX does not originate from
hundreds of pages of text.




Cristi Bârlãădeanu, <SummerWeb /> ’11
Having extensive documents to
describe your concept can easily
cause people not seeing the wood
for the trees.

Consequences of needs and
requirements are not realized.




Cristi Bârlãădeanu, <SummerWeb /> ’11
Helping visualizing ideas in front of
stakeholders from stage one
avoids premature decision making.

Enables considering alternative
approaches to the problem.




Cristi Bârlãădeanu, <SummerWeb /> ’11
How to prototype



Cristi Bârlãădeanu, <SummerWeb /> ’11
Characteristics of a good prototype




Cristi Bârlãădeanu, <SummerWeb /> ’11
Characteristics of a good prototype

Fast                     Time to build is critical




Cristi Bârlãădeanu, <SummerWeb /> ’11
Characteristics of a good prototype

Fast                     Time to build is critical
Focused                  Target essential aspects




Cristi Bârlãădeanu, <SummerWeb /> ’11
Characteristics of a good prototype

Fast                     Time to build is critical
Focused                  Target essential aspects
Disposable               Be prepare to throw it away




Cristi Bârlãădeanu, <SummerWeb /> ’11
Stages of prototyping

Design, Communicate, Evaluate
Iterate

“Release early, release often.”
        Agile development mantra




Cristi Bârlãădeanu, <SummerWeb /> ’11
Common techniques

Paper prototyping                       Business origami
Wireframes                              Structure as primary
HTML templates                          Basic user response
Interactive prototypes                  High fidelity




Cristi Bârlãădeanu, <SummerWeb /> ’11
Choose the fidelity wisely

Visual                   Sketch – Styled
Functional               Static – Interactive
Content                  Lorem ipsum – Real content




Cristi Bârlãădeanu, <SummerWeb /> ’11
Keep your eyes on the ball. Any
prototype should guide you
through:

Vision
Sketch-based visioning
Collaboration with sketch-boards
Design/ Implementation drafts




Cristi Bârlãădeanu, <SummerWeb /> ’11
“Double diamond” process model




Discover           Define               Develop    Deliver

                                            Design Council, 2005

Cristi Bârlãădeanu, <SummerWeb /> ’11
Questions?



Cristi Bârlãădeanu, <SummerWeb /> ’11
Thank you!
cristi@unicity.ro
http://twitter.com/kristache
http://facebook.com/cristi.barladeanu




Cristi Bârlãădeanu, <SummerWeb /> ’11

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Summer Web 2011

  • 1. Prototyping UX Simplicity of Facts <SummerWeb /> ‘11 Cristi Bârlãădeanu, on 3rd of June 2011
  • 3. “A person's perceptions and responses that result from the use or anticipated use of a product, system or service.” ISO FDIS 9241-210:2009 Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 4. Don’t jump to the solution before you understand the problem. If I had one hour to save the world, I would spend the first 55 minutes defining the problem. Albert Einstein Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 5. Make things simple, intuitive, taking the context into consideration. Simplicity is powerful. Guide your users into taking simple decisions, keeping them away from distractions. Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 6. Acknowledge that the user is not (necessarily) like you. Engage beginners and attract experts. Designing for many people doesn‘t mean designing for the lowest common denominator. Google User Experience Guidelines Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 7. Jesse James Garrett Co-founder of Adaptive Path Co-founder of Information Architecture Institute User Experience Designer Coined the term “AJAX” Authored The Elements of User Experience Design (diagram, book afterwards) Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 8. “Five planes” model of UX – 5S diagram Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 9. “Five planes” model of UX – 5S diagram Strategy Creator’s objective, Audience needs Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 10. “Five planes” model of UX – 5S diagram Strategy Creator’s objective, Audience needs Scope Specifications, Requirements, Briefs Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 11. “Five planes” model of UX – 5S diagram Strategy Creator’s objective, Audience needs Scope Specifications, Requirements, Briefs Structure Information Architecture, Interaction Design Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 12. “Five planes” model of UX – 5S diagram Strategy Creator’s objective, Audience needs Scope Specifications, Requirements, Briefs Structure Information Architecture, Interaction Design Skeleton Interface Design, Navigation Design Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 13. “Five planes” model of UX – 5S diagram Strategy Creator’s objective, Audience needs Scope Specifications, Requirements, Briefs Structure Information Architecture, Interaction Design Skeleton Interface Design, Navigation Design Surface Visual/ Sensory Design Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 15. “An original type, form, or instance serving as a basis or standard for later stages.” American Heritage Dictionary Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 16. Why do we need them? Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 17. Text has limited expressivity when describing Human-Computer Interaction. UX does not originate from hundreds of pages of text. Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 18. Having extensive documents to describe your concept can easily cause people not seeing the wood for the trees. Consequences of needs and requirements are not realized. Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 19. Helping visualizing ideas in front of stakeholders from stage one avoids premature decision making. Enables considering alternative approaches to the problem. Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 20. How to prototype Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 21. Characteristics of a good prototype Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 22. Characteristics of a good prototype Fast Time to build is critical Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 23. Characteristics of a good prototype Fast Time to build is critical Focused Target essential aspects Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 24. Characteristics of a good prototype Fast Time to build is critical Focused Target essential aspects Disposable Be prepare to throw it away Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 25. Stages of prototyping Design, Communicate, Evaluate Iterate “Release early, release often.” Agile development mantra Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 26. Common techniques Paper prototyping Business origami Wireframes Structure as primary HTML templates Basic user response Interactive prototypes High fidelity Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 27. Choose the fidelity wisely Visual Sketch – Styled Functional Static – Interactive Content Lorem ipsum – Real content Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 28. Keep your eyes on the ball. Any prototype should guide you through: Vision Sketch-based visioning Collaboration with sketch-boards Design/ Implementation drafts Cristi Bârlãădeanu, <SummerWeb /> ’11
  • 29. “Double diamond” process model Discover Define Develop Deliver Design Council, 2005 Cristi Bârlãădeanu, <SummerWeb /> ’11