This is a presentation to provide an overview of massive open online courses ("MOOCs") and how the implementation has gone at UVa as of March 2013.

1. MOOCs at the University of Virginia
Kristin Palmer, Program Director Online Learning Environments
kristin@virginia.edu Linked In: Kristin Olson Palmer

2. University of Virginia (“UVa”)
Why we signed up
What we are doing
Coursera Data Points
What we are learning
What we are thinking about

4. Education Engineering
Darden Batten
Law
Continuing Studies
Medicine
McIntire
Architecture Nursing
Arts & Sciences
UVa College at Wise

5. Why did we sign up?
Source: Dave Cormier YouTube

7. UVa Professor Dave Evans

8. College of Arts & Sciences

9. Tech Treks

10. June 2012 – President Teresa Sullivan on the Lawn

11. • Online Task Force
• Report compiled in 3 weeks
• 53 contributors
• LMS is UVa Collab (Sakai)
• 4,063 courses (89%)
• Focus is undergraduates
• 11 online-only graduate degree
programs
• 14 online-only certificate programs
• 7 mixed degree granting programs
• No central office to “catalogue,
coordinate, support or advertise online
Task Force Chair Professor Will Guilford
education”

12. Hybrid
Challenge
Grants
• TRC
• 2 weeks
• 10 winners
• $10,000/each
• 8 schools

13. Sponsor
Contract
Courses

14. Senior
Faculty

15. What are we doing?

16. What is the purpose of this endeavor?
• This is an experiment
• Flip the classroom (=professor)
• Enrich the on-grounds experience
• Collaborate with partners
• Online learning portfolio
• Build UVa brand

17. ASCIT
Instructional SCPS
TRC Technology
Instructional
Pedagogy
Design
General SEAS
Counsel Research
Digital
Student
Assistants MOOC Media Lab
Audio/Video

18. Research and Best Practices
Instructional
Vanderbilt
Design
Princeton edX
Udacity
Teaching
Michigan
Assistants
Coursera Stanford
Digital
Media
Lab
ASCIT
Darden
Media
Services

19. Intellectual Property – Copyright – ADA Compliance

20. Decision: Video Quality = High = $$$

21. • Research - big data
• Adaptive learning
• Authentic learning
• Motivation
• Group/team work
• Assessments
• Functional Enrollment
• Duration (4-15wks)
• Video (5-50min)

22. Do what we say, when we say, with high quality

23. MOOC Development Process
4 months • Course approved by Dean ($$$ and faculty time)
• Internal kick-off:
– Legal: ADA, IP, copyright, and signing Online Course Agreement
– Roles & responsibilities => Team
3 months • Timeline established: go-live, videos due, staff support, course design
• Conversations on course design to understand learning outcomes, key
differentiation on grounds, pacing and flow, what should be online
• Conversations on expectations for staff support: course site, filming
2 months schedule, discussion boards, quizzes, surveys, and timeline
• Creating presentation materials, start filming
• Managing to the schedule - iterative filming, copyright clearances, course
site skeleton
1 months • Countdown to go-live – transcriptions, course site, discussion boards
• Go-live – high quality, delivering what we said, when we said
• On-going weekly working team meetings to troubleshoot and gather best
practices
• On-going monthly management meetings to identify next steps and
strategic priorities

24. Who’s on each course?
• Faculty
• Assistant
• Media
• Program Director
• Legal counsel
• Dean representative

25. How do we work?
• Weekly
– Working team Google Hangout
– Meeting with Coursera Course Operations
– Status report
• Monthly management meeting
• SharePoint and UVa Collab sites (FOIA)

26. Coursera Data Points
Source: Daphne Koller TED talk

27. Coursera
• Human right vs. privilege
• Video content, practice & mastery, community
Slide images taken from Daphne Koller’s February 2013 public talk at UVa.

28. Coursera Demographics
Slide images taken from Daphne Koller’s February 2013 public talk at UVa.

29. Slide images taken from Daphne Koller’s February 2013 public talk at UVa.

30. Larger classes = faster response
Slide images taken from Daphne Koller’s February 2013 public talk at UVa.

31. When is the homework due?
Slide images taken from Daphne Koller’s February 2013 public talk at UVa.

32. What are we learning?

33. What works for MOOCs so far?
• Short – 4-8 weeks, 5-10 minute videos
• Concise – global audience, targeted messages
• Consistent – if you say you will do it, do it
• Set Expectations – whatever they are be
extremely clear from the start
• Scaffold discussions – designing the boards to
be successful, expect ~10k posts/wk/class
• Crowd-source – sit back and observe

34. Super Star Instructors
Team focus
Expert in field
Consistent
Communicate
Ready for change
Willingness to fail
Able to prioritize
Always say something nice
Research

35. To do, not to do
• Try one thing at a time
• No short answer questions
• Wait for the crowd to source the answer
• “Finish it all” before Day 1
• Set expectations
• Be consistent
• Work as a team
• Meet the dates

36. Surprises
• Mastery learning is hard to accept
• Instant feedback
Slide image taken from Daphne Koller’s February 2013 public talk at UVa.

37. More Surprises
• Physical and virtual learning communities
• Civility of online discussion forums
• Asynchronous vs. synchronous
• Variation in the costs to produce
• Doing it all over again
• Valuable time for on grounds course
• Microscope in measuring success and quality

38. What we are thinking about?

39. • Copyright
• IP and licensing
• UVa policies
• Governance
• Monetization
• For profit/non-profit
• Assessments
• Data and trends
• ADA compliance
• FERPA/EULA/ToS

40. • Accreditation
• State authorization
• Preservation and access
• Reusable content
• Volume of research/media
• 24x7x365 and sustainability
• Repeatable process
• Costs and funding
• Public university outreach
• Differentiate on-grounds
• Role of the instructor

41. • Competency/badges • Platforms and providers
• Obama’s SOTU address • Relationship with partners
• K-12 expectations • UVa online strategy
• Lifelong learning • Centralized/decentralized
• MOOC as dynamic textbook Services

42. At the end of the day…