Don't be Intimidated by Content Marketing

1. Don’t be intimidated by Content Marketing 3rd Annual Marketing Management Conference Texas Bankers Association

2. Indiana Bankers Association Content MarketingContent Marketing About

3. Indiana Bankers Association Content MarketingContent Marketing About

4. Indiana Bankers Association Content MarketingContent Marketing . . . the process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Content Marketing Defined Content Marketing Institute

5. Indiana Bankers Association Content MarketingContent Marketing Content Marketing Defined Branding/Awareness Credibility Customer Education Recruitment Sales/Cross-Sell

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7. Indiana Bankers Association Content MarketingContent Marketing White Papers How To’s Seminars / Webinars Newsletters Content Marketing Defined

8. Indiana Bankers Association Content MarketingContent Marketing Blogs Podcasts Video Social Media Content Marketing Defined

9. Indiana Bankers Association Content MarketingContent Marketing Content Marketing Evolved

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26. Indiana Bankers Association Content MarketingContent Marketing Goals Audience Channels Content Content Marketing Getting Started

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28. Indiana Bankers Association Content MarketingContent Marketing Getting Started Channels

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30. Indiana Bankers Association Content MarketingContent Marketing Authentic Strategic Relevant Getting Started Content

31. Indiana Bankers Association Content MarketingContent Marketing Getting Started Be Authentic

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34. Indiana Bankers Association Content MarketingContent Marketing Getting Started Be Relevant

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36. Indiana Bankers Association Content MarketingContent Marketing Curated Leveraged Product Original Getting Started Sourcing the Content

37. Indiana Bankers Association Content MarketingContent Marketing Types of Content Curated

38. Indiana Bankers Association Content MarketingContent Marketing Types of Content Curated+

39. Indiana Bankers Association Content MarketingContent Marketing Types of Content Leveraged (Original)

40. Indiana Bankers Association Content MarketingContent Marketing Types of Content Leveraged (Sourced)

41. Indiana Bankers Association Content MarketingContent Marketing Types of Content Leveraged (Purchased)

42. Indiana Bankers Association Content MarketingContent Marketing Types of Content Leveraged (Purchased)

43. Indiana Bankers Association Content MarketingContent Marketing Types of Content Product

44. Indiana Bankers Association Content MarketingContent Marketing Types of Content Product

45. Indiana Bankers Association Content MarketingContent Marketing Types of Content Original

46. Indiana Bankers Association Content MarketingContent Marketing My first few posts were dry, hard to write and not very interesting, even to me. Then I had a breakthrough. I wrote about my passion for Bruce Springsteen. Very personal, very “non-banky.” The response was overwhelmingly positive. Types of Content Original

53. Indiana Bankers Association Content MarketingContent Marketing Types of Content Original Educate Collaborate Gain Insight

54. Indiana Bankers Association Content MarketingContent Marketing Pulling it together

55. Indiana Bankers Association Content MarketingContent Marketing Sunday Monday Tuesday Wednesday Thursday Friday Saturday Curated Product Original Curated Leveraged Original Product Curated Leveraged Product Curated Product Pulling it together Editorial Calendar

56. Indiana Bankers Association Content MarketingContent Marketing Sunday Monday Tuesday Wednesday Thursday Friday Saturday Privacy (FTC) Affordable Mortgage Should you refinance? Spring update ideas (HGTV) Sponsorship Credit, debit or prepaid? Credit Cards Credit card payoff (Money) Community Event Checking choices Mobile security tips (FDIC) Affordable mortgage Pulling it together Editorial Calendar Plan Resources Schedule Compliance Think like a magazine editor

57. Indiana Bankers Association Content MarketingContent Marketing Pulling it together Distribution

60. Indiana Bankers Association Content MarketingContent Marketing Pulling it together Tracking

63. Content Marketing Recommendations Indiana Bankers Association Content MarketingContent Marketing A Tool in Your Toolbox Know Your Audience Think Like a Publisher Quality Over Quantity Measure & Evaluate Protect Your Base

64. Content Marketing Defined Indiana Bankers Association Content MarketingContent Marketing Questions?

Don't be Intimidated by Content Marketing

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