The document discusses tips and strategies for maximizing one's LinkedIn profile and engagement on the platform. It notes that LinkedIn has over 100 million users in the US and is the second most popular social network. It then provides advice on completing different profile sections like experience and education, using a clear profile photo and headline, publicizing one's profile, and regularly reviewing and updating one's profile. The document also discusses ways to engage with others on LinkedIn including asking and answering questions, joining groups, and connecting with others while avoiding spammy or annoying behaviors. It emphasizes strategies for organic reach like regularly posting quality content. The presentation concludes by thanking the audience and providing contact information.

1. Presented by
Kristin Sundin Brandt
Sundin Associates
Making the most
of LinkedIn

2. Making the Most of LinkedIn

3. expandedramblings.com/index.php/by-the-numbers-a-few-important-linkedin-stats
100 million in the United States
2nd
most popular social network
40% check LinkedIn daily
Founded in 2002
Making the Most of LinkedIn

4. Making the Most of LinkedIn

5. Making the Most of LinkedIn
Experience
Education
Certifications
Summary
Interests

6. Making the Most of LinkedIn

7. Making the Most of LinkedIn

8. Making the Most of LinkedIn

9. Making the Most of LinkedIn
42,016
Realtor
or Real Estate
17,135
Contractor,
Builder, Real Estate
Developer
718,305
Business
Owners

10. Making the Most of LinkedIn

11. Making the Most of LinkedIn

12. Making the Most of LinkedIn
455,941 LinkedIn Members

13. Making the Most of LinkedIn

14. 10 Tips to Help you Maximize your LinkedIn Profile. - sales.linkedin.com
Sales reps that rapidly
responded to trigger events
via social media saw a 9.5%
increase in annual revenue.
Making the Most of LinkedIn

15. Making the Most of LinkedIn

16. 11% more likely your
profile will be viewed
Making the Most of LinkedIn

17. Making the Most of LinkedIn

18. Making the Most of LinkedIn

19. Making the Most of LinkedIn

20. HeadlineHeadlineHeadlineHeadline
TitleTitleTitleTitle
Making the Most of LinkedIn

21. Making the Most of LinkedIn

22. www.linkedin.com/in/homeloansbyherbziev
Making the Most of LinkedIn

23. I am a mortgage banker who is passionate about building relationships with
clients, realtors and financial professionals to help people buy their dream
homes.
I have earned a reputation with customers and real estate professionals as
a mortgage banker offering exceptional customer service by offering helpful
advice to all individuals involved in our real estate transactions and
communicating with everyone throughout the loan process.
The relationships I develop go beyond just the next transaction and
upholds my commitment, to be recommended as the “lender you can trust”
by every customer we serve and to be a well educated mortgage
professionals that places great value on customer service and even greater
value on building relationships with customers.
www.linkedin.com/in/homeloansbyherbziev
Making the Most of LinkedIn

24. https://www.linkedin.com/profile/view?id=12235034
Making the Most of LinkedIn

25. I help build small businesses all across the country obtain the financing
they need to grow so that they can concentrate on running the business. I
am deeply satisfied when I can be a part of the quality team that helps you
take your business to the next level of success.
Integrity is key. I do what I say and follow through to the end. I engender
the trust of my staff and clients, which is the foundation for relationship
building.
At Conestoga Bank, our job is about more than just banking. It’s about
helping businesses grow and helping business owners achieve their goals.
One of the many ways we do this is by providing affordable commercial
loans and exceptional customer service to guide our business clients
through every step of the process.
Let's connect on LinkedIn, and find ways to work together!
https://www.linkedin.com/profile/view?id=12235034
Making the Most of LinkedIn

26. www.linkedin.com/in/kristinsb
www.linkedin.com/pub/roger-sundin/3/a81/229
Making the Most of LinkedIn

27. Making the Most of LinkedIn

28. Crisp, clear photo
Summary – What’s Your Story
Publicize
Headline vs Job Title
Review Regularly
Making the Most of LinkedIn

29. Making the Most of LinkedIn

30. Making the Most of LinkedIn

31. Making the Most of LinkedIn
Jobs
Groups
Education
Connections

32. Making the Most of LinkedIn

33. Making the Most of LinkedIn

34. Making the Most of LinkedIn

35. Ask
Answer
Engage
Sell, Solicit or Annoy
Making the Most of LinkedIn

36. Making the Most of LinkedIn

37. Making the Most of LinkedIn
www.linkedin.com/in/jillcastilla/en

38. “I’d like to add
you to my
professional
network.”
“I’d like to add
you to my
professional
network.”
“I’d like to add
you to my
professional
network.”
Making the Most of LinkedIn

39. Making the Most of LinkedIn

40. Got your linked in message.
I prefer communicating through regular
e-mail. I'm sure you can educate
me otherwise :)
Making the Most of LinkedIn

41. Request
Avoid the Generic
Accept
Making the Most of LinkedIn

42. www.linkedin.com/pub/mike-finlayson/6/a53/938
Making the Most of LinkedIn

43. www.linkedin.com/pub/mike-finlayson/6/a53/938
Making the Most of LinkedIn

44. www.linkedin.com/pub/mike-finlayson/6/a53/938
Making the Most of LinkedIn

45. Making the Most of LinkedIn

46. Making the Most of LinkedIn

47. Request
Reciprocate
Update
Recommend Subordinates
Overstate or Inflate
Edit
Making the Most of LinkedIn

48. 20 posts per month can help
you reach 60% of your
unique audience.
/blog.bufferapp.com/7-vital-statistics-to-help-with-your-linkedin-marketing-strategy
6 out of every 10 LinkedIn users are
interested in industry insights
Making the Most of LinkedIn

49. Articles & Links
Company News
Personal News
Financed Projects
Press Releases
Products*
Job Openings
Making the Most of LinkedIn

50. Ignores the rules
Too personal
Ask!
Making the Most of LinkedIn

51. Making the Most of LinkedIn

52. Making the Most of LinkedIn

53. Making the Most of LinkedIn

54. Thank You
Kristin Sundin Brandt
President

LinkedIn.com/in/KristinSB

kristin@sundininc.com

508.650.9668