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Social Media Basics

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FirePath Communications
FirePath Communications

Social media principles and tactics for the beginner business owner.

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SOCIAL MEDIA BASICS FOR BUSINESSES June 23, 2010
About Kristin Warner ,[object Object],[object Object],[object Object],[object Object]
About the Class ,[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Social Media? ,[object Object],[object Object],[object Object],[object Object]
Social Media is NOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Uses for Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Today
Social Media Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Courtesy of FlowTown
 
Social Media Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Truth (why all this is important) ,[object Object],[object Object],[object Object],[object Object]
[object Object],Join the conversation.
 
Etiquette ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do Not… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Types of Social Media
Social Networking Sites ,[object Object]
Blogs ,[object Object]
Microblogs ,[object Object]
Social Bookmarking ,[object Object]
Video & Photo Sharing ,[object Object]
Forums ,[object Object],[object Object]
Review & Opinion Sites ,[object Object]
Article Distribution Sites ,[object Object]
Wikis ,[object Object]
The Big 5 BLOGS
Blog Platforms ,[object Object],Wordpress Posterous TypePad Blogger Tumblr LiveJournal Moveable Type
 
Blogging 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Comments ,[object Object],[object Object],[object Object],[object Object]
 
Case Study: Harry Potter Theme Park ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Wal-marting Across America In 2006, a blog called Wal-Marting Across America was born. It featured the journey of Laura and Jim, a couple on a trip in an RV, capturing lives and stories as they journey across the US, and park for free at Wal-Mart Stores. Jim turned out to be a photographer for the Washington Post. Laura was a writer. The blog was funded by a fake organization created by Wal-mart's PR agency. Bloggers called them out. The media crucified them. Stories appeared in BusinessWeek, Fortune, Washington Post, Associated Press, Advertising Age, Media Daily, PR Week, Dow Jones and more. The agency behind it, Edelman, had their membership in the Word of Mouth Marketing Association placed in review. They have since started a real blog, but it took years to gain back credibility with their influencers and consumers in social media. “ Last week, Wal-Mart took a hit when bloggers on the Internet attacked the behemoth’s effort to burnish its image via its own bloggers, who were receiving compensation from the retailer for their efforts. The episode may turn out to be an even bigger public relations disaster for Edelman, the retailer’s PR firm.” [BusinessWeek, 10/17/06]
[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Pages ,[object Object],[object Object],[object Object],[object Object]
Page Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Settings ,[object Object],[object Object],[object Object],[object Object]
Facebook Apps (Things you need for your Page) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Facebook Best Practices (for businesses) ,[object Object],[object Object],[object Object]
Facebook Plug-ins ,[object Object],[object Object],[object Object]
 
Success on Facebook
Success on Facebook
Success on Facebook
Success on Facebook
[object Object],Exercise
[object Object],[object Object],[object Object]
Twitter Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Tweeting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Cadence (the language of Twitter) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Anatomy of Twitter Feeds
Learn the Lingo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do’s and Don’ts of Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Make the most of Twitter with… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Apps & Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success on Twitter
[object Object],EXCERCISE
[object Object],[object Object],[object Object],[object Object],[object Object]
YouTube Channels ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Success on YouTube
Case Study: United Breaks Guitars ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brands in Online Video ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your LinkedIn Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LinkedIn Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
LinkedIn Answers ,[object Object],[object Object],[object Object]
Business Tactics for LinkedIn ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Niche Sites ,[object Object],[object Object],[object Object]
RSS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Promote Social Media Profiles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization ,[object Object],[object Object],[object Object],[object Object]
 
Good SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organization Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Strategy Basics ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking & Conversion Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Good Measurement Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What to Measure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Great Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Exercise: Content Brainstorm
Q&A
Presented by 13830 Oneida Dr. Suite F2 Delray Beach, FL 33446 561.404.1097 www.firepathcommunications.com Twitter: @firepathinc [email_address]

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Social Media Basics

  • 1. SOCIAL MEDIA BASICS FOR BUSINESSES June 23, 2010
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  • 37. Case Study: Wal-marting Across America In 2006, a blog called Wal-Marting Across America was born. It featured the journey of Laura and Jim, a couple on a trip in an RV, capturing lives and stories as they journey across the US, and park for free at Wal-Mart Stores. Jim turned out to be a photographer for the Washington Post. Laura was a writer. The blog was funded by a fake organization created by Wal-mart's PR agency. Bloggers called them out. The media crucified them. Stories appeared in BusinessWeek, Fortune, Washington Post, Associated Press, Advertising Age, Media Daily, PR Week, Dow Jones and more. The agency behind it, Edelman, had their membership in the Word of Mouth Marketing Association placed in review. They have since started a real blog, but it took years to gain back credibility with their influencers and consumers in social media. “ Last week, Wal-Mart took a hit when bloggers on the Internet attacked the behemoth’s effort to burnish its image via its own bloggers, who were receiving compensation from the retailer for their efforts. The episode may turn out to be an even bigger public relations disaster for Edelman, the retailer’s PR firm.” [BusinessWeek, 10/17/06]
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  • 89. Q&A
  • 90. Presented by 13830 Oneida Dr. Suite F2 Delray Beach, FL 33446 561.404.1097 www.firepathcommunications.com Twitter: @firepathinc [email_address]