The document discusses what constitutes a good product and how to design one around the user. It emphasizes that products should focus on outcomes rather than features, deliver constant value to users, and deeply understand triggers and rewards for user behavior. The user experience should focus on onboarding, completing core tasks, administration, and gaining user familiarity over time. Successful products understand their users well.

1. Productise
Turning great technology into great products

2. castle.co

5. What’s a product?

7. 1
Anti-Lean.Lean

8. 1
Anti-Lean.Lean

9. Software
Full Stack

10. Software
Full Stack

11. Stack Fallacy

12. Slack, Uber, Facebook, Google, even
Microsoft have proved Sharma right.
Success in any given market always comes
down to the same fundamental question,
“Who understands the user better?”
Stack Fallacy

13. What’s a product?

14. Value not screens
Outcomes not features

15. 80% of user time is spent in 3 apps.
50% download 0 new apps per month.

18. What’s a product?

19. Onboarding Core Task
Completion
Administration

20. Onboarding Core Task
Completion
Administration
User Familiarity

21. Acquisition / Growth
Core Task
Completion
AdministrationOnboarding

22. I don’t know you. I get you.
I want to customise
you.
I’m considering you.
User Familiarity

23. Acquisition.
Retention.
Revenue.
Referral.Activation.
User Familiarity

24. Promise of value. Delivery of value. Extension of value.
Demonstration of
value.

25. Impact.
1
Effort.

26. 1

27. Acquisition / Growth
Core Task
Completion
AdministrationOnboarding

28. Software
Full Stack

29. Acquisition / Growth
Core Task
Completion
AdministrationOnboarding

30. Acquisition / Growth
Core Task
Completion
AdministrationOnboarding

31. Software
Full Stack

32. Software
Full Stack

33. Promise of value. Delivery of value. Extension of value.
Demonstration of
value.
Aha!!

34. Software

38. x.ai onboarding to Amy.

43. Aha!!

44. x.ai core task completion.

46. x.ai administration.

49. Payment.

50. I don’t know you. I get you.
I want to customise
you.
I’m considering you.
User Familiarity
£
Take payment

54. Nir Eyal

58. Acquisition / Growth
Core Task
Completion
AdministrationOnboarding

59. Promise of value. Delivery of value. Extension of value.
Demonstration of
value.

60. I don’t know you. I get you. I want customise you.I’m considering you.
User Familiarity

61. • Focus on outcomes.
• Consider degree of familiarity.
• Constantly deliver value.
• Understand triggers and rewards.

62. Thanks.
paul.jackson@castle.co