2. OVERVIEW OF INDUSTRY
ABOUT EXIDE BATTERY
SIZE OF THE COMPANY
SEGMENTATION
TARGET AUDIENCE
PRODUCT DETAILS
CURRENT MARKET SHARE
ADVERTISEMENT AND SELLING
3. Exide is the market leader in batteries with a
strong brand equity and widest distribution.
Production of batteries grew by 18.3% in 2009-
10.
The replacement market is fragmented. The
unorganized players make up about 55% of the
market, while the organized players account for
the remaining 45% of the market. The market
share for the organized players was 30% in this
segment 4 years before.
4. Exide was incorporated as Associated Battery Makers (Eastern)
Ltd., on 31st January, 1947 under the Companies Act, 1913 to
purchase all or any of the assets of the business of
manufacturers, buyers and sellers of and dealers in and repairers
of electrical and chemical appliances and goods carried on by the
Chloride Electric Storage Company (India) Ltd, in India.
The name of the Company was changed to Chloride India Ltd on
2nd August, 1972.
The name of the Company was again changed to Chloride
Industries Ltd. vide fresh Certificate of Incorporation dated 12th
October, 1988.