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1. SocialMediaMarketing&
BenefitsKRV Guru

2. While I was studying my MBA, I used to think that we should
have a common technical platform where we can meet our
old friends, relatives and so on. We were using Orkut with
the same concept. But, after five years I came across a
platform called “Facebook”. Worldwide, there are over 2.23
billion monthly active Facebook users for Q2 2018
(Facebook MAUs) which is an 11 percent increase year over
year. it proved to be a platform for anyone to share, give an
opinion, like the skills, content, etc. Whatever be the
occasion people are sharing everything on the facebook
wall. Not only Facebook, but we are also now connected
with huge social networks like Instagram, Twitter &
moreover whats app, etc. As of June 2018. mobile photo-
sharing network had reached 1 billion monthly active users,
up from 800 million in September 2017. (Statista.com).
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3. It is really a great platform for organizations to reach
their target audience within a short period of
time. Social Media Marketing is a platform where
people share and like the content which they like
most. It is from the research found that 75% of
people in social media love to share the posted
content if they really like it. It is the same old
“#wordofmouth” marketing but the difference is that
we are making it online (#viralmarketing). It is Word
of mouth marketing powered by online technology to
build the brand in a short span of time. Thanks to the
Internet that we are hitting our target numbers on
time. Social Media Marketing is the platform or online
technical tool used to build the relationship, attract
customers and keep in touch with them. It is a great
way to generate leads, repeat business or even get
referrals and prospects also.
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4. The benefits can be, it is free and you can reach a
huge number of audience with one post. According
to research, 73% of small and medium business
organizations have started their social media
marketing at an early stage. I believe it is really a
great and competitive marketing tool for startups
without spending any amount of money on
marketing campaigns. It was really a tough task for
the marketers in the earlier days to spread the
awareness for the brand. But now marketers can
easily spread the word and build a brand online at
low cost. Even though there are paid promoting tools
in social media, several businesses uses free postings
to market their products and services.
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5. • Most of the business organizations’ motto
is to achieve profit and reduce
costs. Social media marketing really helps
organizations to reduce the cost of
marketing and increase sales leads. It can
be a point of sale or a platform for new
and existing customers. Social Media
Marketing (SMM) really increases your
website traffic. It is a supporting tool or
link for your website to increase the online
presence and branding. The presence of
automation in social media has given a
boost to the current trend of startups to
promote their brands through various
social media channels.
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6. • In short what can be the benefits for social media
marketing?
• Digital Brand building– Building the brand online is easier
through Social Media. As long as you buzz your name,
slogan, services, and products online you build your
brand. Make sure you do not make it clumsy.
• Low-Cost Marketing – There is no need to spend huge
money on marketing campaigns, At a very low budget,
you can achieve your results. If you have everything
ready such as IT infrastructure with you then you need
not spend huge amounts for marketing campaigns on
social media unless and until it is a paid campaign.
• Wide Reach– As seen in the above statistics, the
Presence of a huge number of people in social media
makes you reach a large number of target audience
base.
• Boost website traffic– Once you are on social media,
people will surely love to visit your website. And if you
are succeeded in social media then for sure your
website traffic graph will increase. That means a number
of conversions.
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7. • Trusted Link Building and Page rank– As per the current
algorithmic rules of SEO you need good & trusted links
to optimize your website. Social Media links can help
you to increase backlinks which in turn can increase
page rank for your website.
• Search Engine Optimization– Sometimes the posted
content or keywords in social media like Instagram,
Facebook, Twitter & Pinterest can be a helpful tool in
search engine optimization. If the search query and your
posted keyword matched with the social media post that
you have done in these channels then the search engine
will try to crawl it and show the results.
• Lead Generation– You can find sales leads, repeat
business, and new customers in social media by
interacting with your audience.
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8. • As discussed in the above these are a few of the benefits
through social media marketing. There is an even a good
number of advantages through Social Media Marketing.
But, if you are not doing it properly then there might be
chances of fall down of brand value and reputation
management. It is suggested to understand the working
of social media marketing before implementing it in
your company. Try to consult with social media
marketing experts or hire a social media marketer for
better results.
• SEO- Search Engine Optimization
• SMM- Social Media Marketing
• Data Resource- Chadwick Martin Bailey Consumer Pulse
2010, Socialmediatoday.com, Statista.com.
• Here are few of the statistics about SMM:
• 89% of respondents said that social media marketing
has generated more business exposure
• 64% saw lead generation increase by using social media
6 hours or less per day
• 69% of marketers use social media to gather
marketplace intelligence
• 62% of marketers using social media for 2+ years
reported a rise in search engine rankings
• 62% of businesses with 10 employees or less reported
that social media has reduced marketing expenses
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9. ThankYou
Krv guru
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